Jerry Jones: The Face of the Dallas Cowboys
Jerry Jones has owned the Dallas Cowboys since 1989, when he purchased the franchise for $140 million. Under his leadership, the Cowboys became not only one of the most valuable teams in sports, but also one of the most recognizable brands in the world. Known for his bold business moves and hands-on style, Jones has never been a passive owner—he acts as both owner and general manager, often making the final call on football decisions.
His tenure has seen three Super Bowl championships in the 1990s, turning the Cowboys into “America’s Team.” While success on the field has been more elusive in recent decades, Jones’s impact on the business of football is undeniable. He was instrumental in reshaping NFL revenue through sponsorships, marketing deals, and the creation of AT&T Stadium, a state-of-the-art venue that reflects his vision for sports entertainment.
Controversial yet influential, Jerry Jones embodies the Cowboys’ identity: ambitious, flashy, and larger-than-life. His legacy is tied not just to wins and losses, but to how he helped transform the NFL into the financial powerhouse it is today.
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