Nov. 23, 2025

#152 - Joe Gallagher Jr. - Entrepreneur/Musician/Chef

#152 - Joe Gallagher Jr. - Entrepreneur/Musician/Chef

Chef Giuseppe shares his incredible journey from being a musician on the brink of a Grammy nomination to facing life-altering challenges after a serious accident. His struggles with addiction and recovery led him to discover a passion for cooking, ultimately resulting in the launch of his sauce business. Through his story, Chef Giuseppe emphasizes the importance of quality ingredients and aims to create a sanctuary for recovering addicts. His book 'From Bars to Jars' details his journey, and a film adaptation is in the works, showcasing his resilience and transformation.

In this engaging conversation, Chef Giuseppe shares his unique journey from being a chef to venturing into the world of perfumery. The discussion explores the evolution of creative vision, the art and science behind fragrance creation, and the challenges of building a brand. Chef Giuseppe emphasizes the importance of authenticity in business and life, while also sharing his aspirations for future collaborations and projects. The conversation highlights the significance of storytelling and personal growth in the entrepreneurial journey.

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And we're live.
We're live on.

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YouTube and Twitter What's?
Up, boys and girls.

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It's the Christmas Mike show.
We got Chef Giuseppe, He's

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liking the music.
You need to have this in your

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kitchen, dude.
Get some, get some Hard Rock

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grub coming.
So there you go.

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I'm the Chris, the Mike Shore.
I'm Chris.

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He's Mike.
This is chef Giuseppe and this

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is cool because you're the first
person we've had on the show

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that is not a musician is is not
a coach, is not a health nut, is

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not a like AI don't know.
I we've had everything but model

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somebody like you on the show.
We've had entrepreneurs, right,

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but not somebody who, who, who
you've taken your, your love for

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food, right, and turn it into
something more.

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I'm going to tell you something
right now.

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So in 2019, in 2019, I was in
contention for a Grammy

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nomination for best new rock
artist, got hit by a truck, had

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two spinal surgeries, and my
life went down the toilet.

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Yeah, so back.
To hide my prayer, yeah.

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Yeah.
Back that up, man, Back that.

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Truck right up and start with
how?

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What did you play?
What kind of Yeah.

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What was the name of the band?
You were a rock artist like Lay

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Us.
Some background for that you

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can't lead with.
That sure, sure.

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Yeah, what was, what was, what
was the name of the band?

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I I was in a few, I was in a
few, but it was most the Grammy

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and content.
I was in contention for a Grammy

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nomination in 2019.
So my name was on a ballot.

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Big Noise records, the hit
cartel Al Gomes put me up right.

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And it was for an album.
It was a single on an album

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called Side Effects that was
produced by OB, who's LL Cool JS

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Godson and he he worked with a
bunch of rappers.

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This was his first rap album or
a rock album.

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But I've written 2500 songs in
10 different genres since the

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age of 15.
Shit, dude.

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Dude, you're right with us, man.
I would I would go down to pull

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my lyric book out, but but it
we'd be here all day.

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Yeah, I got stacks and stacks,
but but yeah, I just got feeling

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back in my hands about a year,
two years ago.

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What do you play?
What's your main answer?

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Acoustic guitar, you know, I'm
saying I'm a lead vocalist, but

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I can't do that anymore either.
They they cut the, the

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surgeries, they had to cut
through the front of my neck and

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move my vocal cords and I can't,
I just can't hang in it.

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Wow.
Man, that sucks.

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I want.
To find.

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You a little machine, but I
can't find you.

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Yeah, I like Joe Gallagher.
I like to share.

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Joe Gallagher junior, You know,
I was OK.

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Joe Gallagher Junior.
Yeah, that's my, that was my

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name.
I I also go by Joe Virgo and

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then Atlas Star.
Atlas Star Records.

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I had a record company for a
little while.

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OK, there we are.
OK, because I like this, I like

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to share this stuff so people
can, can recognize the fact that

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you're not talking out of your
ass, you know, I mean, if you

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know, because we do, I do with
all our guests though, because

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it's, it's again, it's about,
it's about showcasing you and

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what you do.
So, so here's you type in Joe

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Gallagher Junior on the Google
machine and this is what we get

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all this, all this stuff.
So there's your songs, there's

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your songs.
Yeah, quite a, quite A and so

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that was the album.
No.

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So the album Side Effects got
taken down by the record label

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because I owed them $40,000.
So they they fronted me two

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albums.
Yeah.

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Well, no, no, man, Listen, this
is it.

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This he was my best friend.
I mean, I still to this day,

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we're great friends.
But what happened was I got into

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that car accident and they
fronted the albums.

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And, you know, we were thinking
there's going to be a

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settlement, you know, because it
wasn't my fault I was

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rear-ended.
And that that ended up taking

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four years to go to trial.
And I I didn't, I didn't get a

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dime.
Wow.

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So they, they shelf the whole
project.

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Yeah.
That.

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Sucks so all the music.
All the thing happened to me in

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1998.
Really.

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Yeah, luckily I didn't get
disabled out of it.

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I ended up with two crushed
discs in my neck.

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Chris has the same injury.
My mom has the same injury.

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It didn't disable me, but it
definitely changed my way of

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life.
So I I feel for you not being

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able to play it man.
Yeah, yeah.

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So I mean, I'm on the praise
team at church now and I can do,

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I, I could do small doses, you
know, like 3 songs and I'm, I'm,

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I'm hit, you know, I'm.
So you can still play a guitar,

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you just can't.
I can't.

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Sing I I can sing too, but
again, my dexterity and stamina

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is just not there.
You know, I get I get pain,

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sharp pains and I start losing
feeling in my hands again, cramp

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up so.
What happened when you were in

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the accident?
Like what was your physical

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injuries?
So I had I had my C6 and seven

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fused and L45 fused.
Jesus.

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Yeah, yeah, I was rear-ended at
a red light.

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A guy was on a cell phone, hit
me at like 5560 miles an hour.

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I was on the 2O2 in Arizona and
I got rear-ended by an asphalt

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truck.
Oh.

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Really.
Wow.

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He was looking at his radio.
He never hit the brakes, man.

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He pushed my trunk all the way
into my back seat.

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Yeah, same that, That's that
sounds like, yeah.

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Mine's, mine's boring.
I was just born 2 1/2 months

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early and premature.
So they pumped me full of

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steroids and shit and hoped that
they could, you know, keep me

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alive.
And that caused my third and 4th

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vertebrae to fuse together,
which then over time, the five

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and six weren't getting the
proper fluid.

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So that's in 2014.
I had the surgery, the little

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Peyton Manning surgery scar.
Yeah, yeah.

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They drum, they drumbled it
down, took out one of the one of

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the things, put a Lego screw in
there and.

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You know.
Hey.

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We're we're bionic men, right?
Yes, yes.

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Half robot, half robot.
Exactly, I just whisked out and

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I deal with the pain everyday
so.

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Right.
That's OK, Somebody's got to be

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the tough guy.
Well, I, I got hooked.

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I got hooked on painkillers.
So after, after that, I went

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down a really dark path, man,
and got, got out of the got out

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of the hospital.
And about two weeks later, I, I

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just started to be able to walk
again and I got into an

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altercation.
I drove a drunk guy home, you

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know, being a Good Samaritan.
Yeah, get to the get to his

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trailer park.
And him and his roommate tried

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robbing me.
I defended myself.

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I got charged with attempted
murder.

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What the Frick man?
Yeah, you ended up getting

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charged with the jars, Yeah.
That was my. 1st to do my first

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arrest.
Yeah, my first arrest, yeah.

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Oh my, well, you know, if you're
going to get arrested the first

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time, you might as well do it
with some power, you know,

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conviction, right?
Like Jay, no conviction.

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That's, that's not cool.
Let's just go with the attempted

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murder, you know, 'cause it's a
good starting point.

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I mean, I would.
I wish it, I wish it sounded

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bad.
I wish it was badass, but it

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wasn't.
I was survival.

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I was in survival mode.
And I mean, and I didn't get

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convicted because, you know, it,
it wasn't, you know, bullshit.

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Yeah.
Yeah.

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What does that end up happening?
What?

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What did they do?
Just railroad.

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You So what well, what happened
was so I'm getting robbed.

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They took my wallet, my keys, my
phone right and I had AI

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happened just happened to have a
2 inch pocket knife on me.

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I never carried a weapon.
You know, I used to fight in the

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street, like if I'm going to
fight, it's going to be with my

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hands, you know, and I, I, but
for some reason, something was

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telling me to have something
when I, I went out to that bar

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that night and, and you know, I,
I base, I almost cut my whole

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finger off my fingers dangling.
There's blood everywhere.

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I cut him, I gave him a little
paper cut out of his arm.

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He didn't even press charges,
but there's blood everywhere.

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I'm holding the knife.
There's a guy stripped down

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naked.
I lost the other guy.

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He went into another room and
that's why this all went down,

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because I thought he's going to
get a shotgun or something.

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So, you know, I was holding the
big guy down and the cops showed

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up.
I had the knife in my hand.

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There's blood everywhere.
OK, understood.

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Victim circumstance.
Yeah, Yep.

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Pretty much.
Yep.

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Damn man, that sucked.
That's.

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Great.
It was like.

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Like so you got straight up
arrested, everything booked, you

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know?
Yeah, so I was had a $50,000

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bond.
I was in jail for like 10-15

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days, something like that.
My father bombed me out.

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I promised on everything I'd
never get in trouble again.

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You know, I'd never drank again.
I'd never and when in a month or

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two I'm getting my first DUI and
then then a reckless Dr. and

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then a hit and run and and then
ADV 2, which is what end up

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bringing me to my knees and
finally get me to surrender and

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just say, you know, in the
middle of jail cell drop to my

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knees.
Pray to God, hey, you know, I

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can't do this anymore.
I need help, you know.

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So, so tell us, give us a little
more insight as far as how old

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were you?
So when all this happened, I

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think I was like 37, maybe 3637,
OK, somewhere on there.

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OK, and this is post accident,
post get rear end of where your

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life went down a yeah there.
And that's when you got hooked

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on the on the on the painkillers
and stuff.

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Yeah, yeah.
I was suicidal.

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I was.
Yeah, yeah.

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I was I was suicidal, man.
I'm, I mean, my identity, my

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whole life and identity was, was
tied into being a famous music,

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music.
I sympathize, man.

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Yeah, we went down the same path
for sure.

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We did.
We're we're vibing right now,

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dude.
Yeah, and it comes with the

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territory.
You don't live fast, die young,

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rocks our mentality, you know,
And that was me.

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And and then I had to get
stopped in my tracks.

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I was living too fast.
And I was going to die young if

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I didn't have to, if I didn't
slow down.

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But here's The funny thing.
We were all on the right path

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until, at least in Uran Ice
case, pharmaceutical companies

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got us addicted to drugs before
we did that for ourselves.

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I learned that on this podcast.
I had my timeline screwed up,

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right as we talked my journey
through, I realized I became

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addicted to painkillers before I
became addicted to anything.

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You know, we might smoke some
pot before we went on stage.

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My drummer and I, Chris, might
have a shot and a beer, but we

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weren't hammered when we went up
there.

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We wanted to enjoy it.
We loved what we did, just like

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you're talking about.
So it wasn't like we were

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smashed going up there.
We had a little buzz and we went

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and had a good time.
Oh, I, I was getting smacked

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when I was out there playing in
the car, in the bars and the

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clubs and everything.
I was getting smashed.

215
00:10:28,520 --> 00:10:30,720
I mean, I don't remember half
those nights.

216
00:10:31,040 --> 00:10:34,960
I did a lot of that afterwards,
but I never was in that shape on

217
00:10:34,960 --> 00:10:37,160
stage because I couldn't play
drunk.

218
00:10:37,240 --> 00:10:38,040
No, no.
I.

219
00:10:38,040 --> 00:10:39,560
Wasn't one of those guys that
could do that.

220
00:10:39,560 --> 00:10:44,320
I could smoke a joint and I'd be
fine, but to down 7-8 beers and

221
00:10:44,320 --> 00:10:46,840
go up on stage, my timing be all
fucked up.

222
00:10:46,840 --> 00:10:50,320
And we put ourselves on being
tight and I know there's guys

223
00:10:50,320 --> 00:10:54,200
that can get up there and do
that, but we just weren't back

224
00:10:54,200 --> 00:10:55,680
then.
We weren't interested in doing

225
00:10:55,680 --> 00:10:57,560
that anyway.
Like I said, we just wanted to

226
00:10:58,600 --> 00:11:01,480
maybe feel good for a couple
minutes before we went on stage,

227
00:11:01,480 --> 00:11:04,960
take the edge off and you know,
maybe afterwards.

228
00:11:05,160 --> 00:11:09,200
These guys had women and wives
and kids back in the day.

229
00:11:09,480 --> 00:11:11,600
I was single.
I had a good time afterwards,

230
00:11:11,600 --> 00:11:13,720
but never during.
I went home.

231
00:11:14,000 --> 00:11:15,640
I I hung up for maybe 1/2 an
hour.

232
00:11:15,640 --> 00:11:18,560
So then I went home because, you
know, we just, you know, I had a

233
00:11:18,560 --> 00:11:21,560
little girl and my wife and my
wife and I are still together 31

234
00:11:21,560 --> 00:11:23,920
years later.
And Congrats.

235
00:11:23,960 --> 00:11:25,440
It is what it is, you know?
Thank you.

236
00:11:25,480 --> 00:11:29,520
And I didn't become an alcoholic
till well after the music.

237
00:11:29,600 --> 00:11:33,680
I mean, it was well after, yeah.
It was just a life cycle, which

238
00:11:33,680 --> 00:11:35,160
when this went about me, we're
talking to you.

239
00:11:35,160 --> 00:11:38,240
But people heard my story
before, so it's all good.

240
00:11:38,600 --> 00:11:41,320
So you go from from I'm going to
be a rock star.

241
00:11:41,320 --> 00:11:43,760
I get nominated for Grammy, I
get rear-ended.

242
00:11:44,080 --> 00:11:46,120
My life is chaos.
I, I get addicted to

243
00:11:46,120 --> 00:11:47,880
painkillers.
Then I can even go further down

244
00:11:47,880 --> 00:11:50,120
the rabbit hole because the
depression, the suicide, like I

245
00:11:50,120 --> 00:11:52,400
was supposed to be this and I'm
over here.

246
00:11:53,920 --> 00:11:56,080
And then you have the awakening
while you're in jail.

247
00:11:56,080 --> 00:11:59,800
How long were you in jail?
I mean, I never, I never said

248
00:11:59,800 --> 00:12:01,960
more than 1015 days, like 15
days.

249
00:12:01,960 --> 00:12:05,960
I think it's the most I ever,
yeah, 5 * 5 different times, you

250
00:12:05,960 --> 00:12:08,960
know, and at the end and that
last arrest, now they wanted to

251
00:12:08,960 --> 00:12:10,880
throw the book at me.
Now they, you know, they,

252
00:12:11,000 --> 00:12:13,400
they've got sick of seeing me
coming into the courtroom.

253
00:12:13,400 --> 00:12:17,800
So this was it, you know.
Yeah, so that was good that we

254
00:12:17,800 --> 00:12:20,440
had another guy on the show that
he didn't get his awakening like

255
00:12:20,440 --> 00:12:22,000
he had.
He was smoking pot when he was

256
00:12:22,000 --> 00:12:23,520
five years old.
Like, kid, you not.

257
00:12:24,080 --> 00:12:27,400
Yeah, that was his first joint.
And it took him until he was

258
00:12:27,400 --> 00:12:29,560
actually in prison.
He was walking the yard one day

259
00:12:29,560 --> 00:12:32,600
and he saw these group of of, of
convicts.

260
00:12:33,480 --> 00:12:34,760
Has to call them.
What do you call them, Mike?

261
00:12:35,200 --> 00:12:37,840
They're.
Convicts, yeah, like when they

262
00:12:37,840 --> 00:12:39,400
they were doing, they were doing
yoga.

263
00:12:39,400 --> 00:12:40,960
Was that it?
Remember, remember Mike?

264
00:12:40,960 --> 00:12:43,920
I don't remember.
I think it was yoga meditating

265
00:12:43,920 --> 00:12:45,840
or something.
And so he just, he gravitated

266
00:12:45,840 --> 00:12:47,840
towards them and, and that was
the epiphany for him.

267
00:12:47,840 --> 00:12:50,920
It's like that moment just just
changed his life.

268
00:12:50,920 --> 00:12:54,200
Kind of like you dropped down
your knees, you know, So that's

269
00:12:54,200 --> 00:12:57,760
interesting.
So you get, you get, you have

270
00:12:57,760 --> 00:13:00,880
that a moment, the awakening in
prison, jail, whatever, you get

271
00:13:00,880 --> 00:13:03,040
out.
So, you know, talk us through

272
00:13:03,040 --> 00:13:04,560
that.
Like, how's you, how do you, how

273
00:13:04,560 --> 00:13:06,120
do you dramatically change
dramatically?

274
00:13:06,120 --> 00:13:09,080
Because I know when I went, when
I got sober, my biggest hurdle

275
00:13:09,080 --> 00:13:11,720
was my wife because it's like so
drunk Chris couldn't be talked

276
00:13:11,720 --> 00:13:13,920
to a reason with.
I'm always right.

277
00:13:13,920 --> 00:13:15,400
Like whatever, I don't, I'm
fine.

278
00:13:15,400 --> 00:13:18,720
I don't have a problem.
So it took us a while, you know,

279
00:13:18,880 --> 00:13:21,120
I mean, we started within three
months or so kind of

280
00:13:21,120 --> 00:13:23,360
understanding sober Chris can be
talked to, but it really took us

281
00:13:23,360 --> 00:13:26,320
a year kind of to work through
all of that chaos and stuff that

282
00:13:26,320 --> 00:13:28,280
I caused.
That's where we're back, you

283
00:13:28,280 --> 00:13:31,360
know, normal.
So with you having been arrested

284
00:13:31,360 --> 00:13:34,960
five times and and really going
down a dark, dark hole, what was

285
00:13:34,960 --> 00:13:37,280
it like when you came out that
fifth time and, and the

286
00:13:37,280 --> 00:13:39,760
transition and how did that
evolve to who you are now?

287
00:13:40,360 --> 00:13:44,240
Yeah, so the solicitor, you
know, was Co ordering me to do

288
00:13:44,360 --> 00:13:46,560
meetings, you know, recovery
meeting.

289
00:13:46,560 --> 00:13:50,320
So I knew that was common.
But I also, you know, I've been

290
00:13:50,320 --> 00:13:53,760
in and out of recovery, you know
for since 2010, you know, so

291
00:13:53,760 --> 00:14:00,520
this wasn't anything really new.
But now this is 2024 is my

292
00:14:00,520 --> 00:14:03,520
sobriety date is March March 5th
2024.

293
00:14:03,840 --> 00:14:05,080
Oh, a day after my birthday,
hey.

294
00:14:06,480 --> 00:14:08,800
Look at that.
My sobriety date is February

295
00:14:08,800 --> 00:14:11,880
9th, 2005.
OK, OK, right on.

296
00:14:12,040 --> 00:14:14,240
I got a little time on you.
You can.

297
00:14:14,240 --> 00:14:15,280
Catch.
Hey, we all just got today.

298
00:14:15,280 --> 00:14:17,360
We just got today.
Yeah, we just got today.

299
00:14:17,400 --> 00:14:19,360
Exactly, that's why I never.
Win the day, man.

300
00:14:19,360 --> 00:14:21,160
Win the day, though.
That's it.

301
00:14:21,280 --> 00:14:22,760
I just.
Got sick the day and I've done

302
00:14:22,760 --> 00:14:24,800
the same thing ever since.
Yeah.

303
00:14:24,880 --> 00:14:26,800
Yeah, yeah.
So I couldn't even get a job at

304
00:14:26,800 --> 00:14:28,960
Walmart at this point, right?
I, you know, I couldn't.

305
00:14:29,600 --> 00:14:31,880
Nobody would hire me.
Yeah, nobody would hire me.

306
00:14:32,480 --> 00:14:34,880
And I brought some spaghetti and
meatballs and some eggplant

307
00:14:34,880 --> 00:14:38,640
Parmesan to a meeting.
And somebody was like, bro,

308
00:14:38,640 --> 00:14:40,480
this, this is the best sauce
I've ever had.

309
00:14:40,480 --> 00:14:44,400
Why can't you just sell this?
You know, you know, you know, go

310
00:14:44,400 --> 00:14:46,680
to farmers market, sell, sell
your sauce.

311
00:14:46,680 --> 00:14:50,440
So I started looking into that
industry which I had no

312
00:14:50,440 --> 00:14:56,160
experience in and I made a
prototype and you know, June

313
00:14:56,160 --> 00:15:02,640
1st, 2024, I was making my first
sale at Piggly Wiggly, 6 cases

314
00:15:02,640 --> 00:15:04,680
they were.
That's awesome.

315
00:15:05,200 --> 00:15:07,680
So this is like recent too.
This is cool.

316
00:15:08,440 --> 00:15:10,160
Yeah, and that's a big chain in
the South.

317
00:15:11,320 --> 00:15:13,840
Yeah, yeah, yeah.
Well, there's actually, it's

318
00:15:13,840 --> 00:15:15,880
nationwide.
There's 500 Piggly Wiggles

319
00:15:15,880 --> 00:15:18,360
nationwide.
And they were the first, they

320
00:15:18,360 --> 00:15:21,440
were the first grocery chain
like before Piggly Wiggly.

321
00:15:21,440 --> 00:15:24,600
That's true.
Bring bring your list to the to

322
00:15:24,600 --> 00:15:27,600
the grocer and he would go get
all your stuff and bring it out

323
00:15:27,600 --> 00:15:30,080
to your car.
So they actually had the patent

324
00:15:30,080 --> 00:15:32,760
on the shopping carts and
shopping lanes.

325
00:15:33,360 --> 00:15:35,320
Sweet.
Check out lanes, Yeah.

326
00:15:36,200 --> 00:15:39,040
Yeah, so, so whoops.
So, so there's this classic

327
00:15:39,040 --> 00:15:42,840
Italian red sauce right there on
his website.

328
00:15:43,440 --> 00:15:46,920
Yeah, which is a pastioli.com,
which is, if you see his hat,

329
00:15:46,920 --> 00:15:51,320
that's that's the website.com.
For those of you that are

330
00:15:51,320 --> 00:15:54,000
watching us on Twitch and and
YouTube, you can go there right

331
00:15:54,000 --> 00:15:55,360
now.
If we click this button, there's

332
00:15:55,360 --> 00:15:58,760
an exclusive offer inside.
So let's just talk about it.

333
00:15:58,760 --> 00:16:01,680
It's a classic Italian red sauce
with a timeless blend of plum

334
00:16:01,680 --> 00:16:04,720
tomatoes, garlic, basil and
traditional Italian spices.

335
00:16:05,480 --> 00:16:09,160
His sauce evokes nostalgic
memories of family gatherings

336
00:16:09,560 --> 00:16:13,160
and cherished meals.
Crafted to perfection, the sauce

337
00:16:13,160 --> 00:16:16,600
captures the essence of
authentic Italian flavors,

338
00:16:17,040 --> 00:16:20,160
creating a culinary experience
that transports you to the heart

339
00:16:20,160 --> 00:16:24,720
of Italy with every single bite.
Embrace the rich taste and aroma

340
00:16:24,720 --> 00:16:28,720
of our classic red sauce,
specifically made to elevate

341
00:16:28,720 --> 00:16:31,000
your dishes to new heights of
flavor and

342
00:16:31,000 --> 00:16:35,400
authenticityapacioli.com How do
you like?

343
00:16:35,440 --> 00:16:37,600
That sounds good.
Hey man, very nice.

344
00:16:38,000 --> 00:16:39,480
Robin, I need you to record a
commercial.

345
00:16:40,800 --> 00:16:44,280
Hey, I'll I'll do it for you,
man Oh yeah, radio.

346
00:16:44,280 --> 00:16:47,040
I've been on radio so you know,
I'm used to doing that shit, but

347
00:16:47,040 --> 00:16:48,920
that's pretty cool.
So that's.

348
00:16:49,160 --> 00:16:51,120
So your book.
Let's talk about your book a

349
00:16:51,120 --> 00:16:53,000
little bit here.
So so obviously.

350
00:16:53,280 --> 00:16:54,840
Well, let's let's stay on your
sauce first.

351
00:16:54,840 --> 00:16:56,640
So is this a family thing?
Obviously your.

352
00:16:56,640 --> 00:16:58,000
Town.
Yeah, yeah.

353
00:16:58,000 --> 00:17:01,200
My grandmother, my, my, both my
grandmothers were from Italy,

354
00:17:02,000 --> 00:17:05,400
but the grandmother I used to
hang out with down in New Haven,

355
00:17:06,920 --> 00:17:08,400
her house was in New Haven on
Sunday.

356
00:17:08,400 --> 00:17:12,720
She'd be cooking, you know,
every, every holiday, every

357
00:17:12,720 --> 00:17:14,400
weekend.
We're doing something as a

358
00:17:14,400 --> 00:17:19,319
family together, you know?
Yep, yeah, my wife's from my

359
00:17:19,319 --> 00:17:22,200
wife's family's from Sicily, so
I understand the sauce thing,

360
00:17:22,200 --> 00:17:25,640
man, believe me.
Yeah, my grandmother was Naples.

361
00:17:26,680 --> 00:17:29,720
OK, Yeah, yeah, I don't, I
don't, I don't know where.

362
00:17:29,760 --> 00:17:33,800
Like my wife, my wife's
grandparents came over and

363
00:17:33,880 --> 00:17:37,040
really barely spoke any English.
And my wife was the first one in

364
00:17:37,040 --> 00:17:39,600
her family to actually graduate
high school and go to college

365
00:17:39,600 --> 00:17:43,440
and graduate college.
So like, legit, like we went to,

366
00:17:43,480 --> 00:17:48,080
we went to New York, I don't
know, years ago when, but Ellis

367
00:17:48,080 --> 00:17:49,960
Island was shut down from
something because we wanted to

368
00:17:49,960 --> 00:17:52,160
go look for the records, you
know, because they came through

369
00:17:52,160 --> 00:17:55,480
that way.
And and we could so totally

370
00:17:55,480 --> 00:17:58,000
respect the whole Italian side
of things.

371
00:17:58,000 --> 00:17:59,520
And, you know, sauce is
everything.

372
00:17:59,880 --> 00:18:01,440
So yeah.
Yep.

373
00:18:01,680 --> 00:18:04,560
And so I'm originally from, I'm
from New Haven, CT, like I said.

374
00:18:04,560 --> 00:18:08,800
And then in 2014, I, I moved
down to Charleston, SC, where

375
00:18:08,960 --> 00:18:12,240
there isn't really authentic
Italian down here, you know?

376
00:18:13,280 --> 00:18:14,600
Good call, dude.
Yeah.

377
00:18:14,960 --> 00:18:17,240
Good move.
Yeah, it turned out, it turned

378
00:18:17,240 --> 00:18:18,960
out to work.
Work in my favorite.

379
00:18:18,960 --> 00:18:22,320
So in the grocery stores, you
know we're the only South

380
00:18:22,320 --> 00:18:24,680
Carolina based tomato sauce
manufacturer.

381
00:18:25,920 --> 00:18:27,120
Really.
That's awesome.

382
00:18:27,880 --> 00:18:28,320
Wow.
Yeah.

383
00:18:28,400 --> 00:18:31,920
Well, I think people are finally
realizing again that the mass

384
00:18:31,920 --> 00:18:35,680
produced sauce is junk, right?
I gave up on that probably 20

385
00:18:35,680 --> 00:18:39,120
years ago.
And I use all authentic.

386
00:18:39,440 --> 00:18:41,640
You know, there's no sugar.
There's no.

387
00:18:42,240 --> 00:18:44,400
It's all.
And I'll try your sauce for

388
00:18:44,400 --> 00:18:46,840
sure, because.
Yeah, so, so that we, we would

389
00:18:46,840 --> 00:18:50,280
never, we would never be caught
dead with a, a, a jar sauce in

390
00:18:50,280 --> 00:18:52,080
our house.
You know, we all made it.

391
00:18:52,080 --> 00:18:54,200
Every single one of my family
members makes it from scratch.

392
00:18:54,200 --> 00:18:58,040
You know what I mean?
But this here is, you know, 6-7

393
00:18:58,040 --> 00:19:02,440
hours and you know, only doing
small batches, but I but because

394
00:19:02,440 --> 00:19:05,640
of the demand for the product so
fast, I have to scale

395
00:19:05,640 --> 00:19:08,840
production.
The only way to do that is, you

396
00:19:08,840 --> 00:19:13,240
know, get the machines, get the
equipment and and start cranking

397
00:19:13,240 --> 00:19:15,240
them out that way.
But so I've.

398
00:19:15,240 --> 00:19:16,880
Been.
You're still, but you're still,

399
00:19:16,880 --> 00:19:19,240
but you're still doing it the
way that it was meant to be

400
00:19:19,240 --> 00:19:20,120
done, right?
Yeah.

401
00:19:20,240 --> 00:19:23,640
I'm not, that would be like what
I would consider a boutique

402
00:19:23,640 --> 00:19:27,200
sauce at that point, like,
right, you know, yeah, I'm just,

403
00:19:28,520 --> 00:19:31,120
I would say I'm more concerned
about the ingredients because

404
00:19:31,120 --> 00:19:34,160
people don't realize when you're
dumping ragu down your kids

405
00:19:34,160 --> 00:19:36,120
throat.
You're right.

406
00:19:36,840 --> 00:19:37,360
Yeah.
Oh yeah.

407
00:19:37,400 --> 00:19:40,000
And a lot of people don't know
that though.

408
00:19:40,000 --> 00:19:41,360
They're like, I'm giving them
spaghetti.

409
00:19:41,360 --> 00:19:43,880
How bad could it be?
Well, if you give them Prego or

410
00:19:43,880 --> 00:19:46,800
Ragu or one of those mass
produced sauce, that's what I'm

411
00:19:46,800 --> 00:19:47,960
talking about.
Yeah.

412
00:19:48,000 --> 00:19:50,680
Oh yeah.
And more people are learning

413
00:19:50,680 --> 00:19:52,600
natural ingredients are the way
to go.

414
00:19:53,200 --> 00:19:54,360
Yeah, exactly.
Yeah.

415
00:19:54,520 --> 00:19:56,400
And you look closely on those
labels, they're all

416
00:19:56,400 --> 00:19:58,760
bioengineered.
That's not even real tomatoes,

417
00:19:58,800 --> 00:20:02,000
you know.
Yeah, no, I, I saw that on one

418
00:20:02,000 --> 00:20:04,280
of them.
I clicked on I the second

419
00:20:04,280 --> 00:20:06,320
picture was the label.
Let's see if I can pull it up

420
00:20:06,320 --> 00:20:09,520
now.
Yeah, I want to turn that one

421
00:20:09,520 --> 00:20:10,840
right there.
There you go.

422
00:20:10,840 --> 00:20:14,080
Roasted garlic, sweet onion.
Damn, Is that just boom in your

423
00:20:14,080 --> 00:20:16,720
face right there?
Boom in your face.

424
00:20:17,040 --> 00:20:19,200
Like, yeah, like Amarillo, he's
got.

425
00:20:19,200 --> 00:20:21,160
One right there.
Yeah.

426
00:20:21,480 --> 00:20:23,560
Oh, you got a label?
He just held it up.

427
00:20:23,560 --> 00:20:24,800
There you go.
OK, cool.

428
00:20:24,840 --> 00:20:26,520
Right on.
I don't know if they can see

429
00:20:26,520 --> 00:20:28,440
that, but.
I don't know either, but yeah,

430
00:20:28,440 --> 00:20:29,680
it's all natural.
All natural.

431
00:20:29,680 --> 00:20:31,960
No, you know, that's awesome.
No bullshit.

432
00:20:33,040 --> 00:20:36,240
No bullshit man, I love that.
Yeah, So what was happening?

433
00:20:36,240 --> 00:20:37,880
You know I.
Was yeah.

434
00:20:38,800 --> 00:20:42,720
I had a commissary kitchen, you
know, 8:00 at night till 4:00 in

435
00:20:42,720 --> 00:20:46,560
the morning.
I'm hand ladling sauce into 300

436
00:20:46,560 --> 00:20:49,120
jars and putting the labels on
my by hand too.

437
00:20:49,120 --> 00:20:52,840
And at 15 stores that was it.
That was the glass ceiling from

438
00:20:52,840 --> 00:20:56,280
that location.
So I actually shut it down and

439
00:20:56,280 --> 00:20:58,440
started calling all different
kinds of factories and stuff to

440
00:20:58,440 --> 00:21:01,600
see who could do it and, and
stay true to the recipe in the

441
00:21:01,600 --> 00:21:03,440
process, which there weren't
any.

442
00:21:03,440 --> 00:21:05,120
I wasn't fine.
I wasn't having any luck.

443
00:21:05,240 --> 00:21:08,760
So that's when a possibly farms
came to mind.

444
00:21:08,760 --> 00:21:11,720
And now and some nonprofit
ideas, you know, 'cause I was

445
00:21:11,720 --> 00:21:15,320
having recovering addicts come
and help me and volunteering at,

446
00:21:15,320 --> 00:21:17,760
at the kitchen.
So I wanted to, yeah.

447
00:21:17,760 --> 00:21:20,240
So I wanted to build a, you
know, a farm like a sanctuary

448
00:21:20,240 --> 00:21:23,160
where people could get second
chances and have find new

449
00:21:23,160 --> 00:21:26,520
purpose and come farm with us,
you know, and, and do the

450
00:21:26,520 --> 00:21:28,560
pocket.
That's awesome, man.

451
00:21:28,720 --> 00:21:30,240
Yeah.
Chills, chills.

452
00:21:30,280 --> 00:21:32,880
Absolutely.
That's fucking way to go, Joe.

453
00:21:33,360 --> 00:21:35,920
Way to go, Joe.
And I loved it.

454
00:21:35,920 --> 00:21:37,640
I loved it from the bars to
jars.

455
00:21:37,640 --> 00:21:40,240
A saucy redemption story.
That's clever, man.

456
00:21:40,360 --> 00:21:41,640
It is very.
I like it too.

457
00:21:41,680 --> 00:21:42,160
Very.
Clever.

458
00:21:42,160 --> 00:21:44,280
That's really clever.
I'm assuming you came up with

459
00:21:44,280 --> 00:21:46,360
that.
Yeah, yes.

460
00:21:46,360 --> 00:21:48,520
So what was happening while I
was working at the commissary,

461
00:21:48,640 --> 00:21:51,480
you know, sometimes, a lot of
times I was by myself and I just

462
00:21:51,480 --> 00:21:53,080
started writing.
I was going to write a book

463
00:21:53,080 --> 00:21:56,840
about how to get into food
entrepreneurism, you know, and

464
00:21:57,080 --> 00:21:58,760
get a product to market, you
know.

465
00:21:58,960 --> 00:22:01,800
But what ended up happening was
I'm trying to explain all this

466
00:22:01,800 --> 00:22:03,480
stuff, writing it down.
And it's like, you know, why

467
00:22:03,480 --> 00:22:05,160
don't I go to the back to the
beginning?

468
00:22:05,160 --> 00:22:07,800
My, you know, I've always said
my, my life has been like a

469
00:22:07,800 --> 00:22:11,080
movie, you know, So from the
music industry stuff and all the

470
00:22:11,080 --> 00:22:13,680
shit that I was doing there, you
know, I got to play with some of

471
00:22:13,680 --> 00:22:17,880
the original members of the
Whalers, like 17 years old, you

472
00:22:17,880 --> 00:22:22,040
know?
Yeah, I I mean, I played at this

473
00:22:22,040 --> 00:22:24,080
place called the Acoustic Cafe
in Connecticut.

474
00:22:24,080 --> 00:22:25,680
That's where John Mayer got his
start.

475
00:22:25,960 --> 00:22:31,040
You know, I played out in LA at
the whiskey a go go, you know,

476
00:22:31,040 --> 00:22:34,840
opening for some of the members
of Judas Priest, you know, so

477
00:22:34,840 --> 00:22:37,560
I've been through, you know,
I've seen some shit being in the

478
00:22:37,560 --> 00:22:39,200
music industry.
But and then and in my

479
00:22:39,200 --> 00:22:42,680
testimony, my faith, you know,
without my faith and, and that

480
00:22:42,680 --> 00:22:45,120
moment in that jail, so none of
this would be happening.

481
00:22:45,120 --> 00:22:47,920
I should have been dead.
You know, I got kidnapped in the

482
00:22:47,920 --> 00:22:49,640
Bahamas.
You know, the attempted murder

483
00:22:49,640 --> 00:22:51,760
thing.
It's like, and God was there the

484
00:22:51,760 --> 00:22:53,560
whole time, whether I wanted to
believe it or not.

485
00:22:55,560 --> 00:22:58,880
That's cool, man.
So, so now you mentioned you

486
00:22:58,880 --> 00:23:01,600
referenced something about
writing a book about how to be a

487
00:23:01,600 --> 00:23:03,320
food entrepreneur.
I think you should still do

488
00:23:03,320 --> 00:23:04,960
that.
Because.

489
00:23:05,200 --> 00:23:07,480
That's something like I have I
have the legit dude.

490
00:23:07,480 --> 00:23:11,360
I I had a this is so random.
So I had a smoker and I used it

491
00:23:11,360 --> 00:23:13,760
once and I did it wrong and so I
smoked out my house.

492
00:23:13,760 --> 00:23:17,160
My wife now hates smoked foods.
I totally get it right.

493
00:23:17,560 --> 00:23:19,040
So I put it on Facebook
marketplace.

494
00:23:19,040 --> 00:23:23,320
Check this story out, Joe.
So a guy comes and buys my

495
00:23:23,320 --> 00:23:27,160
smoker and then about I friended
him on Facebook and a couple

496
00:23:27,160 --> 00:23:29,560
years later I it was his
birthday.

497
00:23:29,560 --> 00:23:31,680
So I wished him a happy birthday
because I have a Facebook

498
00:23:31,680 --> 00:23:35,240
birthday thing I do.
And then he comes at me in a

499
00:23:35,240 --> 00:23:36,640
message.
Hey, hey, man, I just want to

500
00:23:36,640 --> 00:23:38,720
let you know that that I should
have him on the show.

501
00:23:39,280 --> 00:23:41,640
Hey man, I want to let you know
that that smoker you got me.

502
00:23:41,640 --> 00:23:43,760
I ended up turning that into
commercial business.

503
00:23:43,760 --> 00:23:46,680
I'm like, what?
So he actually, he started

504
00:23:46,680 --> 00:23:51,320
smoking jerky, calling it butt
rubs, and now he's kind of doing

505
00:23:51,320 --> 00:23:53,320
what you're doing.
He's he's trying to get.

506
00:23:53,320 --> 00:23:56,040
In I heard about that company.
Right.

507
00:23:56,760 --> 00:24:00,640
That started because I sold them
my smoker man, and it was a

508
00:24:00,640 --> 00:24:03,760
tiny, it was a stupid little
$100 smoker.

509
00:24:03,760 --> 00:24:06,240
Nothing.
Nothing exciting, just.

510
00:24:06,240 --> 00:24:08,120
This little.
Smoker that I like.

511
00:24:08,120 --> 00:24:11,560
I think the kids got me from
Home Depot and I just had it on

512
00:24:11,560 --> 00:24:16,200
my patio with the screen door
open and and I'm smoking, man.

513
00:24:16,560 --> 00:24:19,640
And then I go inside.
I'm just doing my thing and my

514
00:24:19,640 --> 00:24:21,880
wife's like, you're smoking the
house out.

515
00:24:21,880 --> 00:24:23,920
I'm like, what?
I'm like, oh shit, I realized.

516
00:24:23,920 --> 00:24:25,840
So I shut the Arcadia door.
Never.

517
00:24:25,840 --> 00:24:28,720
I'm like legit swear to God,
dude, she will not eat smoked

518
00:24:28,720 --> 00:24:32,680
food now if her life depended on
it because I smoked the house.

519
00:24:32,680 --> 00:24:35,520
But just from that simple act of
selling this thing from next to

520
00:24:35,520 --> 00:24:39,000
nothing, I Dave took it off to a
whole new level.

521
00:24:40,040 --> 00:24:42,400
His own jerk, right.
It's crazy.

522
00:24:42,680 --> 00:24:45,000
That's awesome little things.
So I think you should still

523
00:24:45,000 --> 00:24:48,320
write that book because if you
have if you have from the bars

524
00:24:48,320 --> 00:24:50,800
to jars, you know the sauce of
your redemption Shorty, that

525
00:24:50,800 --> 00:24:52,360
gives you credibility right
there.

526
00:24:52,840 --> 00:24:55,200
And so I think that would be a
great little how to.

527
00:24:55,200 --> 00:24:56,120
Book.
Well, here's the thing.

528
00:24:56,960 --> 00:24:59,880
Here's the thing.
A few of these chapters, it is.

529
00:25:00,120 --> 00:25:01,680
It's given the instruction
manual.

530
00:25:01,720 --> 00:25:04,000
Yeah, I tell.
I tell people exactly how to do

531
00:25:04,000 --> 00:25:05,840
it.
Yeah, exactly what I did.

532
00:25:07,120 --> 00:25:09,200
But there's a second book now
too, which is fiction.

533
00:25:09,480 --> 00:25:12,560
So what happened was I, you
know, I sent my man after I

534
00:25:12,560 --> 00:25:14,880
published it.
I rush published it because, you

535
00:25:14,880 --> 00:25:16,760
know, the the stores were
running out of product.

536
00:25:16,760 --> 00:25:18,760
So I needed to keep my brand
alive in these stores.

537
00:25:18,760 --> 00:25:20,600
I didn't have another food
product to put in there.

538
00:25:20,760 --> 00:25:22,760
So I published a book, self
published.

539
00:25:22,960 --> 00:25:26,400
And now now I'm doing book
signings and a book tour with

540
00:25:26,400 --> 00:25:29,120
Piggly Wiggly.
Well, I sent the manuscript to

541
00:25:29,120 --> 00:25:32,440
Angel Studios, who did the
chosen, you know, just roll the

542
00:25:32,440 --> 00:25:34,360
dice, just random shot in the
dark.

543
00:25:34,640 --> 00:25:38,120
And about a month later they hit
me back and we're so inspired by

544
00:25:38,120 --> 00:25:40,960
the story.
It says, hey, you know, why

545
00:25:40,960 --> 00:25:43,920
don't you film a torch pilot?
We want to see a torch pilot to

546
00:25:43,920 --> 00:25:47,040
submit it to our Guild and let's
see this thing go to screen.

547
00:25:47,040 --> 00:25:49,120
So now there's a film
adaptation.

548
00:25:49,560 --> 00:25:52,440
And so I'm looking at looking
into different producers,

549
00:25:52,440 --> 00:25:54,120
directors, writers, all that
stuff.

550
00:25:54,560 --> 00:25:56,800
And while that's going on, I
started writing a second book,

551
00:25:56,800 --> 00:25:59,960
which is a fictional
continuation of From Bars and

552
00:25:59,960 --> 00:26:00,960
Jars.
So this one's called The

553
00:26:00,960 --> 00:26:06,640
Harvest, which it starts as if
we get the farm off the ground,

554
00:26:06,640 --> 00:26:09,480
a $15 million investment.
But then all kinds of drama and

555
00:26:09,480 --> 00:26:12,080
shit happened.
So the, the now we're doing ATV

556
00:26:12,080 --> 00:26:13,840
series.
I'm already talks and with a

557
00:26:13,880 --> 00:26:17,920
bunch of different people, heavy
hitters I can't mention, but you

558
00:26:17,920 --> 00:26:20,720
know, so it's like Yellowstone
meets Ozark meets the Chosen

559
00:26:20,880 --> 00:26:26,480
meets Shameless, kind of a, you
know, family drama, spiritual,

560
00:26:26,480 --> 00:26:28,480
faith-based series.
Yeah.

561
00:26:29,400 --> 00:26:32,640
Very cool, I like that.
And here I thought you were just

562
00:26:32,640 --> 00:26:36,400
a chef man like you open up this
whole we could do a different

563
00:26:36,600 --> 00:26:40,440
episode from every aspect of
your life, Joe and and you were

564
00:26:40,440 --> 00:26:42,760
going to bail today and I reeled
you back in.

565
00:26:43,320 --> 00:26:46,920
Yeah, thank God man, I know to.
Hear a story about your smoker

566
00:26:46,920 --> 00:26:50,360
creating an empire?
We've done 152 episodes now.

567
00:26:50,360 --> 00:26:52,360
I've never heard that.
Story because it never came up.

568
00:26:52,600 --> 00:26:53,800
I know.
That's awesome though.

569
00:26:53,800 --> 00:26:56,400
This conversation with Joe
brought that back to life.

570
00:26:56,680 --> 00:26:58,480
What?
Made me man do it today Joe.

571
00:26:59,080 --> 00:26:59,680
It was a.
Time.

572
00:26:59,680 --> 00:27:01,760
No, it wasn't.
It was, No, yeah, it was a time

573
00:27:01,800 --> 00:27:04,280
thing because I forgot that it
was a 2 hour difference.

574
00:27:04,280 --> 00:27:08,200
And I had a meeting with the
National Italian American

575
00:27:08,200 --> 00:27:10,160
Foundation.
I'm doing an event in a custom

576
00:27:10,160 --> 00:27:13,080
fragrance for them.
So I had to present it to the

577
00:27:13,080 --> 00:27:15,440
guest of honor for this event
coming up in December.

578
00:27:16,120 --> 00:27:19,760
But no, they, they, they totally
understood and it all worked out

579
00:27:19,760 --> 00:27:21,960
and here we are.
Yeah, you're busy.

580
00:27:22,160 --> 00:27:24,880
And he thought it was 9:00 AM
too, which, you know, because we

581
00:27:24,880 --> 00:27:26,440
talked, I don't know how long
ago.

582
00:27:26,440 --> 00:27:28,240
And then I started.
I think I poked at your last

583
00:27:28,240 --> 00:27:30,280
week as a reminder.
Yeah.

584
00:27:30,560 --> 00:27:32,320
But yeah, so that's the thing
we've gotten.

585
00:27:32,360 --> 00:27:34,600
We've gotten to the point to
where like now we're booking in

586
00:27:34,600 --> 00:27:37,360
December, you know, and I
actually slowed it down a bit

587
00:27:37,360 --> 00:27:39,720
because I was there was, we were
so far out for stuff.

588
00:27:39,720 --> 00:27:43,160
And I'm like, I just, I got to
slow down a bit, but just for

589
00:27:43,160 --> 00:27:46,280
the sheer fact that, you know,
Mike and I got to breathe

590
00:27:46,280 --> 00:27:48,560
sometimes.
Well, and because of what he

591
00:27:48,560 --> 00:27:51,160
just said, literally some of
these people we started

592
00:27:51,160 --> 00:27:53,680
contacting months ago and now
it's coming up.

593
00:27:53,840 --> 00:27:56,280
It was summertime probably when
you talk to him the first time.

594
00:27:56,400 --> 00:27:57,720
Yeah, it was.
Yeah.

595
00:27:57,720 --> 00:27:59,200
It's crazy.
It's.

596
00:27:59,320 --> 00:28:02,120
Also like, so when I tell you,
yeah, go ahead.

597
00:28:02,120 --> 00:28:04,440
When I, when I talked to you
that first time, I've only, I

598
00:28:04,440 --> 00:28:07,680
had only been on maybe two or
three podcasts at that point.

599
00:28:07,680 --> 00:28:10,240
I'd like the book just kind of
just came out, just started

600
00:28:10,240 --> 00:28:12,640
getting some traction.
And since then man, I've been on

601
00:28:12,640 --> 00:28:15,880
like 3035 different shows.
Right on.

602
00:28:16,000 --> 00:28:16,880
Very cool.
Yeah.

603
00:28:17,240 --> 00:28:21,240
That's very cool, man.
So so from a book standpoint,

604
00:28:21,240 --> 00:28:25,040
again, it's it's from bars.
It's from bars to jars, a saucy

605
00:28:25,040 --> 00:28:29,320
redemption story.
And you can go Amazon, all the

606
00:28:29,320 --> 00:28:32,040
online places, right?
Yeah, yeah, Barnes and Noble.

607
00:28:32,040 --> 00:28:33,440
Or you could get it right from
my site.

608
00:28:34,160 --> 00:28:35,080
Right.
Yeah, yeah, yeah.

609
00:28:35,560 --> 00:28:37,320
And so you self published that
you did it.

610
00:28:38,120 --> 00:28:40,840
Yeah, yeah, that book I, I self
published the second book will

611
00:28:40,840 --> 00:28:42,960
be going through a a different
publisher.

612
00:28:43,960 --> 00:28:47,080
OK, that's cool.
That's very cool.

613
00:28:47,080 --> 00:28:51,160
So you got some apparel?
Yeah, shirts and hats and stuff

614
00:28:51,160 --> 00:28:52,480
like that, you know?
Just cool.

615
00:28:52,480 --> 00:28:54,200
We need some apparel.
Chris, Donna.

616
00:28:54,960 --> 00:28:57,440
What's that We need some I know
we got to get apparel, man.

617
00:28:57,440 --> 00:29:00,160
I know Maybe we should talk to
Joe after the show and fragrance

618
00:29:00,160 --> 00:29:02,960
now does your fragrance does it
smell like like Italian sauce?

619
00:29:03,640 --> 00:29:05,040
I.
You know, I had a feeling you

620
00:29:05,040 --> 00:29:06,240
were going to ask that
everybody.

621
00:29:06,920 --> 00:29:10,760
No, the the fragrance don't
smell like garlic and the and

622
00:29:10,760 --> 00:29:12,320
the sauce don't taste like
perfume.

623
00:29:13,240 --> 00:29:19,560
OK.
But what it does do it, it is

624
00:29:19,560 --> 00:29:23,080
positioning us as like a, you
know, a, a premium brand, a

625
00:29:23,080 --> 00:29:25,920
luxury lifestyle brand like, you
know, absolutely.

626
00:29:25,920 --> 00:29:28,600
You picture your picture going
to a fancy Italian dinner,

627
00:29:28,600 --> 00:29:31,280
you're getting dressed, you're
spraying the, the Cologne, you

628
00:29:31,280 --> 00:29:33,000
know what I mean?
Then you get there and it and

629
00:29:33,120 --> 00:29:36,240
it's my sauce on the table.
Yeah, yeah.

630
00:29:36,240 --> 00:29:39,000
And then you have 88 course meal
and then you can't get up from

631
00:29:39,000 --> 00:29:40,280
the table because, you know,
food combo.

632
00:29:41,440 --> 00:29:43,480
Yeah, they then you got to leave
in a stretcher.

633
00:29:44,480 --> 00:29:46,640
Yeah, right.
But it's all right once in a

634
00:29:46,640 --> 00:29:49,800
while, yeah, but it's all super
good Italian food, so there's

635
00:29:49,800 --> 00:29:51,080
nothing wrong with that, man.
Hell.

636
00:29:51,080 --> 00:29:54,000
Premium, it's quality.
That's what you're going to get

637
00:29:54,000 --> 00:29:56,000
with a possibility.
That's that's it.

638
00:29:56,160 --> 00:29:58,560
That's fantastic.
Here would be my challenge to

639
00:29:58,560 --> 00:30:01,640
you.
I'm allergic to that dairy, so

640
00:30:01,680 --> 00:30:04,640
you would have to chef me up
some Dessie right away.

641
00:30:04,640 --> 00:30:06,080
I love it.
I love people.

642
00:30:06,080 --> 00:30:07,520
Yeah.
Yeah, I can't.

643
00:30:07,520 --> 00:30:11,280
Yeah, that's the roasted garlic.
The roasted garlic don't have a

644
00:30:11,720 --> 00:30:17,920
doesn't have any dairy in it.
Yeah, and it's hard to find

645
00:30:18,800 --> 00:30:20,640
quality.
That's why I want to try your

646
00:30:20,640 --> 00:30:23,120
sauce.
It's hard to find quality sauce

647
00:30:23,120 --> 00:30:26,480
that isn't, you know, loaded
with three kinds of cheese and.

648
00:30:27,240 --> 00:30:30,200
Yeah, right, right.
And I actually, I, so my product

649
00:30:30,200 --> 00:30:32,440
line, the food products, there's
actually 10 products.

650
00:30:32,440 --> 00:30:38,280
So you got the four sauces.
Like I got 3 marinaras, I got 1

651
00:30:38,280 --> 00:30:41,840
pizza sauce and I got 2 sauces,
hippy dip and trippy dip.

652
00:30:42,160 --> 00:30:47,520
And then I've got. 4 Right on. 4
marinated veggies for like doing

653
00:30:47,520 --> 00:30:49,800
like antipast like charcuterie
boards.

654
00:30:49,800 --> 00:30:51,320
Everybody's going nuts for that
kind of shit.

655
00:30:51,600 --> 00:30:55,600
So, you know, bang banging
bellas, Banging bellas, cremini,

656
00:30:55,600 --> 00:30:59,400
mushroom, red Peppers,
artichokes and green olives.

657
00:31:00,160 --> 00:31:04,120
It all sounds delicious.
Faith food fragrance film.

658
00:31:04,200 --> 00:31:06,640
That's cool, dude.
That is cool.

659
00:31:07,240 --> 00:31:08,680
And now I see you're married.
How?

660
00:31:08,880 --> 00:31:14,960
How long are you married?
I May 19th.

661
00:31:15,160 --> 00:31:18,200
No, sorry, May 11th.
It was 16th.

662
00:31:18,200 --> 00:31:20,640
When you get home.
Oh, definitely.

663
00:31:20,760 --> 00:31:21,480
She's.
Listening.

664
00:31:24,000 --> 00:31:25,600
She's listening right now.
She might be coming on the

665
00:31:25,600 --> 00:31:29,920
corner with a shotgun.
There you go so so so this is

666
00:31:29,920 --> 00:31:31,960
cool right here.
So this is coming up right?

667
00:31:31,960 --> 00:31:33,880
Wednesday, November 26th of this
this year.

668
00:31:34,160 --> 00:31:35,720
OK.
So if you want, if you want to

669
00:31:35,720 --> 00:31:39,880
go meet, you're going to go meet
Joe Gallagher, the the author

670
00:31:40,160 --> 00:31:44,120
from bars to jars.
There you go, right there at

671
00:31:44,160 --> 00:31:47,040
South Carolina, John's Island,
12 to 3 meters.

672
00:31:47,320 --> 00:31:50,000
Is it a book signing?
Yeah, it's a book signing.

673
00:31:50,000 --> 00:31:51,400
It's weird.
This is a clothing store.

674
00:31:51,400 --> 00:31:53,600
Jane McLaughlin.
They've got about 180 stores,

675
00:31:53,600 --> 00:31:55,440
but they're like a boutique,
high end boutique.

676
00:31:55,520 --> 00:31:58,520
They're from New York, but their
biggest location, their most

677
00:31:58,520 --> 00:32:01,040
successful location is down here
on Kiawah Island, where all the

678
00:32:01,040 --> 00:32:04,400
rich people hang out.
And so I'm, yeah, so I'm going

679
00:32:04,400 --> 00:32:07,320
to have sampled the sauce,
signed books, sample the

680
00:32:07,320 --> 00:32:11,280
fragrance, the whole deal.
That'll be a fantastic day for

681
00:32:11,280 --> 00:32:14,880
you.
Yeah, yeah, it's it's exciting.

682
00:32:15,840 --> 00:32:17,440
They bought me an outfit.
They gave me an outfit.

683
00:32:17,480 --> 00:32:20,200
What is what is what is low
country lunatics, Joe.

684
00:32:21,040 --> 00:32:25,040
That's that's my podcast.
I've got a podcast every Friday

685
00:32:25,040 --> 00:32:26,080
at 11.
Yeah.

686
00:32:27,040 --> 00:32:28,440
Awesome.
Yeah.

687
00:32:29,320 --> 00:32:31,080
Yeah, I just started out about 3
months ago.

688
00:32:31,080 --> 00:32:34,040
We've done, yeah, 19 episodes.
That's, that's the latest

689
00:32:34,320 --> 00:32:35,800
episode.
Sarah Bolden, I know she's going

690
00:32:35,800 --> 00:32:38,640
to be watching this thing.
She's she's a Lyme disease

691
00:32:38,640 --> 00:32:42,160
survivor and she's been bent,
bent through hell and back.

692
00:32:42,160 --> 00:32:44,360
Yeah, she's cool.
She's on my my team.

693
00:32:45,640 --> 00:32:46,920
Right on, dude.
See, I like.

694
00:32:46,920 --> 00:32:48,240
I like.
I'll check it out for sure.

695
00:32:48,520 --> 00:32:51,280
I'll put it in my like playlist.
That's why I like the social

696
00:32:51,280 --> 00:32:53,480
media stuff, because I can Share
your story while we're having a

697
00:32:53,480 --> 00:32:55,480
conversation.
I love how you're doing this

698
00:32:55,480 --> 00:32:56,720
man.
I'm I'm taking notes now.

699
00:32:56,720 --> 00:32:58,480
This is the way to do it.
Share the screen.

700
00:32:59,640 --> 00:33:02,840
Yeah, you know.
It's funny, it's just this

701
00:33:02,840 --> 00:33:04,800
turned into the same thing as
the band.

702
00:33:04,800 --> 00:33:07,800
I had one vision of what the
band was going to be and then

703
00:33:07,800 --> 00:33:11,200
when the other three members
joined, I was smart enough to

704
00:33:11,200 --> 00:33:15,120
allow them to have an opinion
and it became something else,

705
00:33:15,120 --> 00:33:16,920
right.
So the same thing happened here.

706
00:33:16,920 --> 00:33:20,040
I I had a vision of what I
thought this was going to be in

707
00:33:20,040 --> 00:33:23,360
it organically morphed into this
and it's so much fun.

708
00:33:23,360 --> 00:33:28,080
Like just given you an
opportunity to tell what you do.

709
00:33:28,080 --> 00:33:31,040
Like he said, we would have
thought you were just a chef and

710
00:33:31,040 --> 00:33:33,600
if we were a couple of assholes
we would only ask questions

711
00:33:33,600 --> 00:33:34,440
about food.
Right.

712
00:33:35,680 --> 00:33:38,440
Which is why we don't do pre
interview stuff, which is why we

713
00:33:38,440 --> 00:33:40,880
don't ask questions because
because then you don't, you

714
00:33:40,880 --> 00:33:43,960
don't learn this stuff.
And the fact that like legit

715
00:33:43,960 --> 00:33:46,160
everybody who who watches the
shows and follows us now

716
00:33:46,160 --> 00:33:49,200
understands this is real and raw
in the moment.

717
00:33:49,200 --> 00:33:50,160
We don't.
We don't.

718
00:33:50,680 --> 00:33:51,920
Real time we don't.
Pre.

719
00:33:52,000 --> 00:33:55,480
That's one thing him and I
agreed on 100%.

720
00:33:55,480 --> 00:33:58,120
We knew that we wanted it to
just be a conversation.

721
00:33:58,680 --> 00:34:00,800
Yeah, exactly.
And this is better than better

722
00:34:00,800 --> 00:34:02,000
than your ex right there.
I.

723
00:34:04,240 --> 00:34:08,520
Like that?
OK, that's my life.

724
00:34:08,520 --> 00:34:10,719
Sure.
Right on, dude.

725
00:34:10,719 --> 00:34:12,440
We'll just leave that there for
a while.

726
00:34:13,400 --> 00:34:14,800
Oh my gosh, she's going to kill
you guys.

727
00:34:15,639 --> 00:34:16,920
I know she is, that's why I
left.

728
00:34:17,440 --> 00:34:20,080
Is this Halloween?
No Halloween yet.

729
00:34:20,520 --> 00:34:22,960
Yeah, right on, right on.
And who's she peeing?

730
00:34:22,960 --> 00:34:25,080
Who's she pretending to be?
Snoop.

731
00:34:26,080 --> 00:34:28,560
I was going to say Snoop, but I
didn't want to step on the toe,

732
00:34:28,560 --> 00:34:29,880
man.
Yeah.

733
00:34:30,440 --> 00:34:34,320
Yeah, Snoop, Snoop, we're going
to get Snoop Dogg on the show,

734
00:34:34,320 --> 00:34:35,400
Mike.
That would be outstanding.

735
00:34:35,520 --> 00:34:37,560
You make that happen.
I know.

736
00:34:37,920 --> 00:34:40,719
Listen, I'll tell you what guys.
So my graphic designer, the guy

737
00:34:40,719 --> 00:34:42,719
that did that logo right there
is Jason Hutton.

738
00:34:42,719 --> 00:34:46,320
Look him up.
He does all the great dogs, does

739
00:34:46,320 --> 00:34:48,440
all Snoop Dogg's merge $0.50
merge.

740
00:34:48,679 --> 00:34:51,000
Cool.
Yeah, I met him from back in the

741
00:34:51,000 --> 00:34:51,920
music industry.
Yeah.

742
00:34:52,760 --> 00:34:57,400
Yeah, wow, that is a great logo.
The apostole one, right?

743
00:34:57,960 --> 00:34:58,520
Yeah.
Yeah.

744
00:34:58,520 --> 00:35:00,560
I like this picture.
I like that picture.

745
00:35:00,720 --> 00:35:02,720
I like.
I like artsy things.

746
00:35:02,720 --> 00:35:04,760
At that time.
I want some cheesy, but I like

747
00:35:05,280 --> 00:35:06,640
that kind of stuff.
It's cool.

748
00:35:06,720 --> 00:35:07,880
Oh, there's it.
There it is again.

749
00:35:07,880 --> 00:35:09,080
Celebrate the season, boys and
girls.

750
00:35:09,080 --> 00:35:12,280
Go meet.
Go meet Joe and taste his stuff.

751
00:35:12,280 --> 00:35:15,480
Taste his sauce.
Sign his buys book, he'll sign

752
00:35:15,480 --> 00:35:18,200
it for you.
So Reagan, are you a Reagan fan

753
00:35:18,200 --> 00:35:19,200
or what?
Where'd you come up with the

754
00:35:19,200 --> 00:35:22,360
name Reagan #4?
No, this is, I sponsored the

755
00:35:22,360 --> 00:35:25,760
Reagan, the 3rd annual Reagan
Gala, which is the South

756
00:35:25,760 --> 00:35:27,400
Carolina Republican Party.
Yep.

757
00:35:27,400 --> 00:35:32,840
And so I was for their silent
auction, I created 2 signature

758
00:35:32,840 --> 00:35:35,960
cents just for the event.
And so this is, this was one of

759
00:35:35,960 --> 00:35:36,720
the products.
Yeah.

760
00:35:37,800 --> 00:35:38,920
Does it smell like Ronald
Reagan?

761
00:35:40,200 --> 00:35:42,880
I don't know.
I hope not, because this is a

762
00:35:42,880 --> 00:35:46,240
new debt.
So this is your buddy Jason

763
00:35:46,240 --> 00:35:47,680
Hutton.
Did this hold this logo?

764
00:35:48,360 --> 00:35:50,160
Before you get too far, No,
don't be sorry.

765
00:35:50,720 --> 00:35:55,560
Before you get too far away from
the perfume and Cologne, how did

766
00:35:55,560 --> 00:35:58,600
you get into that?
How does somebody go from being

767
00:35:58,640 --> 00:36:03,080
a chef, a musician, and all of a
sudden they decide that they

768
00:36:03,080 --> 00:36:04,680
know?
Where did that come from?

769
00:36:04,680 --> 00:36:06,960
We've never discussed that and
it's been bothering me ever

770
00:36:06,960 --> 00:36:09,080
since we talked about it.
You know what?

771
00:36:09,120 --> 00:36:13,520
I'm glad you asked, Mike.
So way back when I had worked

772
00:36:13,520 --> 00:36:18,120
for a distillery.
Then I started a startup

773
00:36:18,120 --> 00:36:19,960
distillery in Alabama.
I was.

774
00:36:20,080 --> 00:36:22,880
I got 10 moonshines out into the
market, you know, got them

775
00:36:22,880 --> 00:36:25,400
approved, created the formulas.
The Moonshine.

776
00:36:25,960 --> 00:36:27,600
Did the labeling and all that
stuff.

777
00:36:27,600 --> 00:36:31,440
But what I learned there is
that, you know, during COVID, a

778
00:36:31,440 --> 00:36:34,920
lot of distilleries switched
their production to hand

779
00:36:34,920 --> 00:36:37,320
sanitizer.
They could have done hand

780
00:36:37,320 --> 00:36:40,200
sanitizer and they also could
have done perfume because the,

781
00:36:40,440 --> 00:36:43,680
the, the biggest ingredient in
perfume is ethanol.

782
00:36:43,840 --> 00:36:47,040
And ethanol is a byproduct of,
you know, that's not what's

783
00:36:47,040 --> 00:36:50,480
going into your, your bottles of
liquor, but it's actually the

784
00:36:50,480 --> 00:36:53,360
waste, you know, the, the stuff
that comes out really hot, you

785
00:36:53,360 --> 00:36:55,920
know what I mean?
When they run, run those.

786
00:36:57,400 --> 00:36:58,600
Man.
There you go.

787
00:36:58,760 --> 00:37:00,240
Yeah.
So, yeah, yeah.

788
00:37:00,240 --> 00:37:02,240
And then the oils and stuff,
that's a whole another process.

789
00:37:02,240 --> 00:37:04,480
I had to research that.
It's it's pretty intense.

790
00:37:04,480 --> 00:37:08,160
Like I'm extracting the oils
from woods and flower, flower

791
00:37:08,160 --> 00:37:11,360
petals and stuff like that and
blocks of coconut oil.

792
00:37:11,360 --> 00:37:14,560
And then, you know, doing what
they call entourage Rich, you

793
00:37:14,560 --> 00:37:16,680
heat it up in the ethanol and
it's a.

794
00:37:16,680 --> 00:37:18,920
It's, I find that kind of shit
fascinating, dude.

795
00:37:18,920 --> 00:37:22,160
I'm one of these people that
once I know that, I mean, I've

796
00:37:22,160 --> 00:37:24,960
watched so many documentaries on
that kind of stuff that now that

797
00:37:24,960 --> 00:37:27,880
you explained it that way, I
understand exactly what you're

798
00:37:27,880 --> 00:37:30,320
doing.
But until then, I'm like, how's

799
00:37:30,320 --> 00:37:31,840
the guy?
I'm trying to put the puzzle

800
00:37:31,840 --> 00:37:35,080
pieces together, you know?
Yeah, And, you know, there's a

801
00:37:35,120 --> 00:37:37,720
science to it for sure, but
there's also an art to it, you

802
00:37:37,720 --> 00:37:39,040
know, because people will come
to me.

803
00:37:39,040 --> 00:37:41,680
And he's like, hey, could you
make something that smells like

804
00:37:42,200 --> 00:37:44,640
Arabian and and mystical?
They're giving me like

805
00:37:44,640 --> 00:37:46,760
emotional.
Could you make something that

806
00:37:46,760 --> 00:37:49,120
smells like hope?
I'm like, well, what the fuck

807
00:37:49,120 --> 00:37:53,000
does hope smell like?
I don't know, you know, But then

808
00:37:53,080 --> 00:37:56,000
I kind of got to, I got to put
myself in the zone and then just

809
00:37:56,000 --> 00:37:58,760
start mixing some shit together
and, you know.

810
00:37:59,720 --> 00:38:03,120
Now does this same guy do all
your packaging and?

811
00:38:03,600 --> 00:38:05,200
No, no, no.
So he was my mentor.

812
00:38:05,200 --> 00:38:07,200
I, I started doing all my own
packaging.

813
00:38:07,200 --> 00:38:08,960
So I'll call him on special
occasions.

814
00:38:08,960 --> 00:38:10,880
Your presentation is amazing, so
kudo.

815
00:38:10,880 --> 00:38:12,360
Yeah, it.
Is thank you bro.

816
00:38:12,440 --> 00:38:16,280
Thank you I love all I went to
school for graphic arts there it

817
00:38:16,280 --> 00:38:17,680
is my.
Mug shot.

818
00:38:17,680 --> 00:38:18,840
That's the intent of.
Murder.

819
00:38:18,840 --> 00:38:21,160
That's the mug shot.
Yeah, yeah.

820
00:38:21,160 --> 00:38:23,040
That's our.
First mug shot for real on the.

821
00:38:23,040 --> 00:38:24,000
Podcast.
I love it.

822
00:38:24,080 --> 00:38:26,120
Yeah, I'm sorry.
It's like a totally different

823
00:38:26,120 --> 00:38:27,400
guy.
I don't even recognize that guy.

824
00:38:28,640 --> 00:38:30,400
Right.
I love, I love.

825
00:38:30,400 --> 00:38:32,200
That's the cool.
Thing about life, man, yes,

826
00:38:32,320 --> 00:38:33,840
that's the that's the best thing
about life.

827
00:38:33,840 --> 00:38:35,400
You can.
You can make the decision to

828
00:38:35,400 --> 00:38:38,480
change and you can change.
You can, and nobody's too far

829
00:38:38,480 --> 00:38:39,320
going, man.
Yeah.

830
00:38:40,040 --> 00:38:42,720
No, people just think you're
pigeon holed and you're just

831
00:38:42,720 --> 00:38:43,280
stuck.
You don't.

832
00:38:43,280 --> 00:38:45,320
Look what you've done since
then, man.

833
00:38:45,320 --> 00:38:48,120
I'm just, I'm blown away at like
your marketing and your

834
00:38:48,120 --> 00:38:49,360
packaging.
Amazing.

835
00:38:49,360 --> 00:38:51,920
Logos and everything is just
very professional.

836
00:38:51,920 --> 00:38:53,640
I love it.
That's the moonshiner I was

837
00:38:53,640 --> 00:38:55,160
talking about.
Yeah, Tony Griffin.

838
00:38:56,880 --> 00:38:59,320
If you want him on your show, if
you want, he's a good friend of

839
00:38:59,320 --> 00:39:01,280
mine, we would.
Love to yes.

840
00:39:01,280 --> 00:39:02,760
Yeah, see, let's get a
moonshiner.

841
00:39:02,760 --> 00:39:04,800
Make that happen, Joe.
That'll be fantastic.

842
00:39:04,800 --> 00:39:07,160
OK, I'll text you.
He'll he'll be.

843
00:39:07,160 --> 00:39:09,800
He'll be thrilled.
Get in touch with Chris, We'll

844
00:39:09,800 --> 00:39:12,040
be thrilled.
Yeah, that'll be fantastic.

845
00:39:14,360 --> 00:39:16,640
That'll be awesome.
Yeah, I tried to have him on my

846
00:39:16,640 --> 00:39:19,400
show, but his Internet
connection, you know, five times

847
00:39:19,400 --> 00:39:21,080
we tried to record his
interview.

848
00:39:21,080 --> 00:39:24,120
Yeah.
We've we've run into that too,

849
00:39:24,120 --> 00:39:25,920
dude.
Well, and I think there was

850
00:39:25,920 --> 00:39:27,840
something spiritual going on
because he's trying to blow the

851
00:39:27,840 --> 00:39:30,360
whistle on, on somebody that was
doing some crooked shit.

852
00:39:30,360 --> 00:39:32,840
I, I or something, I, I can't
even remember.

853
00:39:32,840 --> 00:39:37,040
But he, we, and for some reason,
the episode never got out.

854
00:39:38,360 --> 00:39:40,360
Really.
Well, we'll give it a shot

855
00:39:40,360 --> 00:39:42,560
because we would love to talk to
a moonshiner for sure.

856
00:39:42,560 --> 00:39:44,080
I watched the show just like
Chris did.

857
00:39:44,080 --> 00:39:45,880
I'm fascinated with that kind of
shit.

858
00:39:46,040 --> 00:39:46,960
Yeah.
Yeah.

859
00:39:46,960 --> 00:39:50,000
So we had, we had.
Go ahead.

860
00:39:51,200 --> 00:39:55,080
Him, Jimbo Gray, Jimbo Bray,
they both they're they're

861
00:39:55,080 --> 00:39:58,680
partners and they 111 show he
won the other show, so yeah.

862
00:39:59,320 --> 00:40:02,600
Right on.
Yeah, we had a we had a guy on

863
00:40:02,680 --> 00:40:05,320
not too long ago, Dwayne Dwayne
Parker, a country singer.

864
00:40:05,720 --> 00:40:08,840
Guy's amazing.
He was actually singing who did

865
00:40:08,840 --> 00:40:11,520
the show live in the Appalachian
Mountains and and was so.

866
00:40:11,960 --> 00:40:16,000
We asked him about moonshine.
He's like, Oh yeah, Since he

867
00:40:16,000 --> 00:40:19,360
was, you know, little kid.
Like, it's like, right on.

868
00:40:19,760 --> 00:40:26,080
His music Joe is that authentic
outlaw country that Lion and

869
00:40:26,080 --> 00:40:29,920
Willie started 100 years ago.
He's still doing it.

870
00:40:29,920 --> 00:40:33,680
He played a live session one day
and kudos to Dwayne.

871
00:40:34,040 --> 00:40:36,120
I fucking cried at one of the
songs he played.

872
00:40:36,120 --> 00:40:38,920
He just knows how to capture
your emotions.

873
00:40:40,240 --> 00:40:42,760
Yeah, yeah, he.
Wrote the best singer.

874
00:40:42,760 --> 00:40:45,480
I'm not the best guitar player,
but I know what a good song is,

875
00:40:45,520 --> 00:40:46,320
right?
Right.

876
00:40:46,320 --> 00:40:48,000
And and, and he played first
live.

877
00:40:48,000 --> 00:40:51,640
My truck's on crack, dude.
It was, it was the most fun we

878
00:40:51,640 --> 00:40:55,520
had on the show.
We were rolling, man.

879
00:40:55,520 --> 00:40:56,880
We were just rolling.
It was.

880
00:40:56,880 --> 00:40:58,440
Crazy.
My truck's on crack.

881
00:40:58,600 --> 00:41:01,520
I love that.
Yeah, the lyrics were perfect

882
00:41:01,520 --> 00:41:02,680
for the title.
Yeah.

883
00:41:03,360 --> 00:41:06,200
Uh huh, Uh huh.
Yep, that's a good one like

884
00:41:06,200 --> 00:41:07,920
that, Joe.
Yes.

885
00:41:09,080 --> 00:41:09,680
Thank you.
Thank you.

886
00:41:11,040 --> 00:41:13,240
Now you know what's up with the
Braves and Yankee hats, which

887
00:41:13,240 --> 00:41:15,720
isn't man, Braves or Yankees.
Neither.

888
00:41:16,760 --> 00:41:18,760
OK, I got 40.
I got 40 hats.

889
00:41:19,160 --> 00:41:21,480
I've got 40 hats.
You know, it depends on what I'm

890
00:41:21,480 --> 00:41:25,000
wearing, you know, whatever, you
know, that's why I just got

891
00:41:25,000 --> 00:41:26,600
this.
I just got this hat yesterday.

892
00:41:26,600 --> 00:41:28,520
So now there's, you know, no
more confusion.

893
00:41:28,680 --> 00:41:31,440
Yeah, it was annoying, man.
Like, I, I'm depending on what

894
00:41:31,440 --> 00:41:33,160
kind of hat, what team hat I'm
wearing.

895
00:41:33,160 --> 00:41:34,160
I'm getting all kinds of
questions.

896
00:41:34,280 --> 00:41:35,760
Oh, did you see the game last
night?

897
00:41:36,280 --> 00:41:37,640
You know?
Yeah, I'm like.

898
00:41:39,200 --> 00:41:42,640
No, I'll make you a deal, Joe.
I've been wearing the same Bears

899
00:41:42,640 --> 00:41:46,880
hat for 151 or two episodes.
If you send me one of those

900
00:41:46,880 --> 00:41:48,360
hats, I'll wear it once in a
while.

901
00:41:48,360 --> 00:41:51,560
Oh, really?
OK, there's my.

902
00:41:52,160 --> 00:41:53,440
There's my I.
Love that, Doug.

903
00:41:53,800 --> 00:41:55,720
You know what I said?
You know when people ask me

904
00:41:55,720 --> 00:41:58,480
that, I'm like, listen, when one
of those teams wants me to

905
00:41:58,480 --> 00:42:00,840
endorse them, I'll throw out all
the other ones.

906
00:42:01,640 --> 00:42:05,640
You know, pay me.
You know, my answer is just like

907
00:42:05,640 --> 00:42:08,880
your answer to Chris.
This hat fits me better than any

908
00:42:08,880 --> 00:42:11,080
hat that I own.
So that's what I that's why I

909
00:42:11,080 --> 00:42:13,040
wear it.
But I would be happy to wear

910
00:42:13,040 --> 00:42:16,960
yours because you're cool.
Oh man man, I appreciate that.

911
00:42:17,400 --> 00:42:19,400
I know I need more walking
billboards.

912
00:42:20,000 --> 00:42:22,800
I think Chris said it way more
eloquently earlier.

913
00:42:22,840 --> 00:42:24,760
Or maybe you said it.
I've been through some shit,

914
00:42:24,840 --> 00:42:26,120
right?
I think you said it.

915
00:42:26,160 --> 00:42:28,960
Yeah, yeah.
I We've been there, too.

916
00:42:29,560 --> 00:42:34,120
I understand how dark you've
been, what kind of mindset you

917
00:42:34,120 --> 00:42:36,360
were in hopelessness.
Chris understands that.

918
00:42:36,360 --> 00:42:37,960
Yeah.
All three of us have that in

919
00:42:37,960 --> 00:42:40,880
common.
And to come out the other side

920
00:42:40,880 --> 00:42:44,120
and to watch him scroll through
what he likes to call your life

921
00:42:44,120 --> 00:42:49,040
resume is outstanding, man.
It just, it gives me goosebumps

922
00:42:49,240 --> 00:42:52,480
to think, you know, became a
chef.

923
00:42:52,480 --> 00:42:56,280
You became a marketer, you
became a perfume maker.

924
00:42:56,280 --> 00:42:57,320
It just it's.
Outstanding.

925
00:42:57,320 --> 00:42:58,600
Yeah.
What is what is that one thing

926
00:42:58,600 --> 00:43:03,360
that Kramer said about Remember
when he came up with the beach?

927
00:43:03,360 --> 00:43:04,680
The episode The Beach?
Yes.

928
00:43:04,680 --> 00:43:05,760
A fragrance.
What was it?

929
00:43:05,760 --> 00:43:08,760
A fragrance.
Sex on the beach.

930
00:43:10,200 --> 00:43:13,040
Yeah, but no, it was the ocean.
But he wanted to be a fragrance.

931
00:43:13,040 --> 00:43:15,880
He was pissed off because Calvin
Klan ran with the without giving

932
00:43:15,880 --> 00:43:18,120
him his due.
And he's like, I could have been

933
00:43:18,120 --> 00:43:20,200
a fragrance, something mogul or
something.

934
00:43:20,200 --> 00:43:21,160
Mogul.
That was it.

935
00:43:21,160 --> 00:43:22,560
I could have been a fragrance
mogul.

936
00:43:23,000 --> 00:43:26,440
Yeah, yeah.
You know, now we, we need to

937
00:43:26,440 --> 00:43:28,000
come up with some Chris and Mike
Cologne.

938
00:43:28,000 --> 00:43:32,480
Mike, hey, if you're going to
have to have Joe Mint for us,

939
00:43:32,520 --> 00:43:34,440
you know.
You can put my name on it.

940
00:43:34,880 --> 00:43:36,400
Listen, I do private labeling
too.

941
00:43:36,400 --> 00:43:38,240
So you, you tell me what you
want.

942
00:43:38,240 --> 00:43:41,800
I can, I can, I can get you AI
can get you something.

943
00:43:41,800 --> 00:43:44,760
There you go, I just texted you
both so you have each other's

944
00:43:44,760 --> 00:43:46,440
number.
Oh, look at that tasty dish.

945
00:43:46,480 --> 00:43:50,200
Sweet.
Dude, yeah, it's been so long.

946
00:43:50,200 --> 00:43:51,840
Fresh Basil.
Authentic pasta?

947
00:43:53,120 --> 00:43:55,320
Oh, I can taste.
It well, you all are out in

948
00:43:55,680 --> 00:43:58,000
Arizona, right?
Arizona, Yeah, yeah.

949
00:43:58,800 --> 00:44:00,920
Yeah, they don't.
I'm in Arizona, like in Pontiac,

950
00:44:00,920 --> 00:44:03,400
IL.
Do they have Italian restaurants

951
00:44:03,400 --> 00:44:06,760
out there?
They do, but the one Sammy, the

952
00:44:06,760 --> 00:44:09,600
bull that he owns, that he owned
for a while, oh.

953
00:44:09,720 --> 00:44:11,040
OK.
It's called Uncle.

954
00:44:11,080 --> 00:44:13,880
It's called Uncle Sal's that
that's pretty legit, like pretty

955
00:44:13,880 --> 00:44:15,680
authentic because, you know, OK,
Bull.

956
00:44:16,680 --> 00:44:19,400
Yeah, you're right.
But it's but it's, you know, I

957
00:44:19,440 --> 00:44:24,160
mean, it's just, you know, my
wife, my wife makes her sauce is

958
00:44:24,160 --> 00:44:26,080
amazing.
Like it's legit like I won't

959
00:44:26,080 --> 00:44:27,800
eat.
I never liked sauce for years

960
00:44:27,800 --> 00:44:30,040
because I was a kid.
I had an incident at an Italian

961
00:44:30,040 --> 00:44:32,040
restaurant where I threw up
after eating the sauce.

962
00:44:32,440 --> 00:44:36,040
Bad taste in your mouth, right?
But so she made sauce, she made

963
00:44:36,040 --> 00:44:39,440
sauce.
And then it's just like, OK,

964
00:44:40,680 --> 00:44:42,400
let's.
You're not making me sick.

965
00:44:42,960 --> 00:44:44,640
No.
And it's and it's amazing

966
00:44:44,640 --> 00:44:46,720
because it's, it's you know, you
know how to make sauce.

967
00:44:46,720 --> 00:44:48,920
You're Italian.
It's the whole love and the team

968
00:44:48,920 --> 00:44:50,560
and the slope.
Yeah, you put your soul in it.

969
00:44:50,560 --> 00:44:53,240
You have to slow cooking.
All day process, Yeah.

970
00:44:53,440 --> 00:44:54,680
We would start.
We would start.

971
00:44:54,840 --> 00:44:56,320
Man.
Thanks, man.

972
00:44:56,320 --> 00:44:59,160
Yeah, we, we would start a sauce
at like 8:00 in the morning and

973
00:44:59,160 --> 00:45:01,800
we wouldn't be eating till 3:00
or 4:00 in the afternoon, you

974
00:45:01,800 --> 00:45:03,360
know?
Yeah, absolutely.

975
00:45:03,360 --> 00:45:07,440
It's a process, exactly.
And you're so good to love.

976
00:45:07,440 --> 00:45:10,640
Oh, there you go on the shelves.
Yeah, that's the whole lineup.

977
00:45:10,640 --> 00:45:13,640
That's everything.
I'm just fascinated, like he

978
00:45:13,640 --> 00:45:16,360
said earlier, how fast this
happened for you man.

979
00:45:16,360 --> 00:45:19,880
Like you had a vision, you put
it to motion and bam.

980
00:45:20,680 --> 00:45:23,720
Yeah, bam, there's a there's a
lot of AI and there's the farm.

981
00:45:24,440 --> 00:45:28,800
Well, it's an AI thing, you
know, I, I usually have but but

982
00:45:28,800 --> 00:45:30,760
yeah, yeah, the.
Vision is there and we've

983
00:45:30,760 --> 00:45:32,320
already.
Seen you make something get.

984
00:45:32,320 --> 00:45:34,160
Happened so I believe that
vision too.

985
00:45:34,440 --> 00:45:35,960
Yeah, me too.
Me too, man.

986
00:45:35,960 --> 00:45:38,640
I just had some calls this week
with a billionaire who is

987
00:45:38,640 --> 00:45:40,200
probably going to fund this
thing so.

988
00:45:40,960 --> 00:45:42,760
Sweet.
I hope that happens for you,

989
00:45:42,760 --> 00:45:46,880
man, because your your idea of
what you want to do is just so

990
00:45:46,880 --> 00:45:49,280
awesome.
It could help so many people

991
00:45:49,640 --> 00:45:53,440
stay on the right path and, you
know, move forward and do things

992
00:45:53,440 --> 00:45:56,120
productive like you did, like I
did, like Chris did.

993
00:45:56,920 --> 00:46:00,080
We became productive members of
society, as I like to say, You

994
00:46:00,080 --> 00:46:02,120
know, we're paying taxes.
We're doing the right thing.

995
00:46:02,120 --> 00:46:02,960
We're not in jail.
Yeah.

996
00:46:04,440 --> 00:46:06,160
Being an outlaw isn't
sustainable.

997
00:46:06,880 --> 00:46:07,960
Thank you.
No, but I like you.

998
00:46:07,960 --> 00:46:09,880
Can be an outlaw without being
in jail.

999
00:46:10,360 --> 00:46:12,720
Sorry, right, right.
No, we had that.

1000
00:46:12,720 --> 00:46:15,280
We had that band on what Gibson
and company, they're they're

1001
00:46:15,280 --> 00:46:17,240
outlaws, but it's outlaw music,
right?

1002
00:46:17,360 --> 00:46:19,000
You're doing it in your own way,
man.

1003
00:46:19,000 --> 00:46:21,400
Now you're an outlaw of the
pasta business, right?

1004
00:46:21,440 --> 00:46:23,680
Exactly.
You're an outlaw of the Cologne

1005
00:46:23,680 --> 00:46:27,200
business, the perfume business.
You're an outlaws speaking out

1006
00:46:27,200 --> 00:46:29,520
for what you believe in.
I love that.

1007
00:46:29,560 --> 00:46:31,800
And that's what we're looking
for is people who are real.

1008
00:46:32,800 --> 00:46:34,400
Thank you.
Raw and relevant.

1009
00:46:34,400 --> 00:46:36,120
Who's that guy?
Who's that guy?

1010
00:46:36,640 --> 00:46:38,760
I don't know that guy, very
daft.

1011
00:46:38,760 --> 00:46:44,440
I told AI told AI to to put me
give me some air because as you

1012
00:46:44,440 --> 00:46:47,280
can see.
Yeah, we're all in the same

1013
00:46:47,280 --> 00:46:53,960
boat, brother.
We can make fun of bald people

1014
00:46:53,960 --> 00:46:59,160
because we're bald.
I'm going to put this one on our

1015
00:46:59,160 --> 00:47:01,280
Facebook page.
What's Costanza say?

1016
00:47:01,880 --> 00:47:05,720
This is the These are the
remnants of a once great

1017
00:47:05,720 --> 00:47:06,800
civilization.
Or something.

1018
00:47:06,840 --> 00:47:10,120
Yeah, yeah, yeah, yeah, yeah,
yeah, exactly.

1019
00:47:11,040 --> 00:47:13,200
Yeah.
And mine was a once great

1020
00:47:13,200 --> 00:47:15,560
civilization, I must say.
Yep.

1021
00:47:16,760 --> 00:47:18,280
Forget about it.
I was waiting for that.

1022
00:47:18,280 --> 00:47:19,480
That's why I was searching for
this.

1023
00:47:19,480 --> 00:47:24,720
Like somewhere there's got to be
this full blown, you know,

1024
00:47:24,880 --> 00:47:26,680
something.
So there it is there.

1025
00:47:26,680 --> 00:47:27,320
It is.
That's it.

1026
00:47:27,440 --> 00:47:29,600
Yeah, 1.
Of the greatest movies of all

1027
00:47:29,600 --> 00:47:31,080
time.
Definitely.

1028
00:47:31,920 --> 00:47:34,920
Actually the guy that is helping
me get this investment right,

1029
00:47:35,680 --> 00:47:39,800
Jamie Trasiati, He owns a
company called Goodfellas

1030
00:47:39,800 --> 00:47:43,200
Business Services and he he's
friends with, he's friends with

1031
00:47:43,200 --> 00:47:45,240
a few of the guys that were in
that movie.

1032
00:47:45,680 --> 00:47:49,560
He's got autographs with Paul
Paulie Sorvino.

1033
00:47:50,520 --> 00:47:51,640
Yeah, All right.
On.

1034
00:47:51,840 --> 00:47:54,600
That's so cool.
Yeah, Polly was in Sopranos too.

1035
00:47:54,800 --> 00:47:56,120
Yep.
Yeah, absolutely.

1036
00:47:59,080 --> 00:48:01,680
Dude this is awesome man.
If you ever had a guest on your

1037
00:48:01,680 --> 00:48:05,600
podcast, reach out.
Yeah, man, definitely.

1038
00:48:06,960 --> 00:48:10,080
Yeah, for sure.
We both, either one of us be

1039
00:48:10,080 --> 00:48:12,040
happy to do it, or both of us
together.

1040
00:48:12,240 --> 00:48:15,640
I want a story behind this.
I don't even know what that I

1041
00:48:15,640 --> 00:48:18,280
was helping a franchise to sell
some shit.

1042
00:48:19,440 --> 00:48:22,680
I'm just messing with you man.
I want that it's gone.

1043
00:48:22,760 --> 00:48:25,640
It's gone.
It's so quick.

1044
00:48:28,160 --> 00:48:30,560
Is that real or is that AI?
That's AI.

1045
00:48:31,560 --> 00:48:33,440
OK, that's crazy, man.
I do AI.

1046
00:48:33,480 --> 00:48:36,120
It looks real insane, right?
Yeah, yeah.

1047
00:48:36,720 --> 00:48:40,280
Yeah, it's getting freaky, man.
Yeah, Is that what you look like

1048
00:48:40,280 --> 00:48:41,520
when you're in the Rock'n'roll
Day?

1049
00:48:41,960 --> 00:48:44,240
Yeah, I had the red Mohawk.
That's when my hair started

1050
00:48:44,240 --> 00:48:45,760
falling out.
You know, because you got to

1051
00:48:45,760 --> 00:48:48,360
strip your hair, right?
Strip it, bleach it.

1052
00:48:48,760 --> 00:48:51,120
And.
And it wasn't long after.

1053
00:48:51,560 --> 00:48:53,560
Yeah, 28 years old, I started
losing my hair.

1054
00:48:54,120 --> 00:48:58,800
Me too to the I was the same age
dude, and by the tub started

1055
00:48:58,800 --> 00:49:01,440
getting a little more full at
the bottom every time I took a

1056
00:49:01,440 --> 00:49:04,880
shower, you know?
Yeah, same age by the time I was

1057
00:49:04,880 --> 00:49:06,760
32.
I should have given it up then,

1058
00:49:06,760 --> 00:49:10,240
but I hung on a little longer.
OK, so here's your here's your

1059
00:49:10,240 --> 00:49:14,120
coming soon, the Netflix plug.
So it's, it's, is it, it's, it's

1060
00:49:14,120 --> 00:49:16,080
the whole thing's going to be
wrapped around the book from

1061
00:49:16,080 --> 00:49:17,760
bars to jars.
Yeah.

1062
00:49:17,760 --> 00:49:21,880
So it's the first season.
The first season is the base on

1063
00:49:21,880 --> 00:49:23,680
the well, it's all based on the
true story because there's

1064
00:49:23,680 --> 00:49:26,480
elements of the second season
that come from the first book.

1065
00:49:26,480 --> 00:49:28,400
But yeah, it's the first and
second books.

1066
00:49:28,400 --> 00:49:31,800
But and Netflix is we're not
locked in on that.

1067
00:49:31,800 --> 00:49:33,960
Yeah, I just put that out there
to start manifesting.

1068
00:49:33,960 --> 00:49:36,320
But we're talking to we're
talking to network.

1069
00:49:36,320 --> 00:49:38,240
So yeah.
OK, cool.

1070
00:49:38,400 --> 00:49:40,040
Right on.
Right on.

1071
00:49:42,240 --> 00:49:43,000
Who that?
Yeah.

1072
00:49:43,480 --> 00:49:45,960
That's that's Chef Raffi.
He's the the Puerto Rican

1073
00:49:45,960 --> 00:49:50,400
hippie.
Yeah, Yeah.

1074
00:49:50,400 --> 00:49:53,560
He's not a chef either.
But see that jar of salsa?

1075
00:49:53,640 --> 00:49:55,640
The jar of salsa.
So it's a Puerto Rican hippie.

1076
00:49:55,960 --> 00:49:57,760
Puerto Rican hippie dip.
Basically what I did.

1077
00:49:58,000 --> 00:50:00,600
It's it's bruschetta, you know?
Yeah, OK.

1078
00:50:00,600 --> 00:50:03,200
It's bruschetta.
Take out, take out, take out the

1079
00:50:03,200 --> 00:50:06,120
basil and put in cilantro and
jalapeno.

1080
00:50:06,200 --> 00:50:08,640
There's your recipe.
Right on.

1081
00:50:09,520 --> 00:50:10,720
Yeah.
Very cool.

1082
00:50:11,040 --> 00:50:15,360
Yeah, that's awesome.
Very cool so so that is that is

1083
00:50:15,360 --> 00:50:17,800
all of Joe's stuff man right
there on the Facebook page

1084
00:50:17,800 --> 00:50:21,800
that's awesome that's fantastic
so what's what's what's on the

1085
00:50:21,800 --> 00:50:26,400
horizon for you Joe The.
Screenplay right in the

1086
00:50:26,400 --> 00:50:31,400
screenplay continue with that
and then I've got some some

1087
00:50:31,400 --> 00:50:34,080
events coming up, some
collaborations with different

1088
00:50:34,080 --> 00:50:37,760
designers in the fashion world.
We're doing collaborations on

1089
00:50:37,760 --> 00:50:42,880
fragrances, some events coming
up down in Florida, and I'm

1090
00:50:42,880 --> 00:50:46,960
supposed to go speak at the
Rochester Cathedral in in the UK

1091
00:50:47,280 --> 00:50:50,080
in February.
Nice, like a testimony type

1092
00:50:50,080 --> 00:50:51,320
thing.
Yeah.

1093
00:50:52,240 --> 00:50:55,880
Wait on man, that's awesome.
Yes, taking it as in common man.

1094
00:50:57,040 --> 00:50:59,440
That's that's fantastic.
We need to have you come back on

1095
00:50:59,440 --> 00:51:01,920
next year when you kind of get
some more traction on things

1096
00:51:01,920 --> 00:51:03,840
you're doing.
So we can help you get that

1097
00:51:03,840 --> 00:51:06,960
stuff out there for sure.
And then you and let me talk

1098
00:51:06,960 --> 00:51:09,800
about creating a fragrance.
OK.

1099
00:51:10,160 --> 00:51:12,480
Yeah, I'm down, man.
Definitely.

1100
00:51:12,720 --> 00:51:16,720
We we had a we had a guy who
makes guitars for he made a

1101
00:51:16,720 --> 00:51:19,160
guitar for Peter clip from
candle box and and a couple of

1102
00:51:19,160 --> 00:51:21,240
guys from Everclear.
He's he's making Mike a guitar

1103
00:51:21,240 --> 00:51:22,400
now.
Monkey house.

1104
00:51:22,400 --> 00:51:24,360
Oh wow.
What up So?

1105
00:51:24,360 --> 00:51:26,960
Yeah, it's.
Going to get a custom custom

1106
00:51:26,960 --> 00:51:29,360
guitar made so.
It's awesome.

1107
00:51:29,720 --> 00:51:31,680
And then it would be.
Cool to have a custom Cologne

1108
00:51:31,680 --> 00:51:33,320
too.
Right, right.

1109
00:51:34,280 --> 00:51:36,800
You got to get some cool shit
out of putting forth all this

1110
00:51:36,800 --> 00:51:38,360
effort to do this podcast.
Right.

1111
00:51:38,360 --> 00:51:40,840
Listen, you need a consumable,
consumable product.

1112
00:51:40,840 --> 00:51:42,000
You need merchandise.
You know?

1113
00:51:42,000 --> 00:51:45,280
It's that way, you know.
We're going to.

1114
00:51:45,280 --> 00:51:49,560
Be streaming streaming, you
know, it's to monetize your your

1115
00:51:49,560 --> 00:51:52,200
content.
It takes a long time and a lot

1116
00:51:52,200 --> 00:51:56,160
of hell of a lot of listeners,
you know, millions to really to

1117
00:51:56,160 --> 00:51:58,800
start living off that income.
And we're doing, yeah.

1118
00:51:58,800 --> 00:52:00,200
And we're doing everything
organically.

1119
00:52:00,200 --> 00:52:04,320
So like since, since March,
we've grown, you know, over

1120
00:52:04,320 --> 00:52:07,800
200,000 views.
And but we put I put content on

1121
00:52:07,800 --> 00:52:09,440
YouTube page three times a day,
Mike.

1122
00:52:09,440 --> 00:52:12,640
Does constantly.
So, so it, I mean that that

1123
00:52:12,640 --> 00:52:16,520
itself is, is, is and the
dynamics cool because it's 2100

1124
00:52:16,520 --> 00:52:18,280
subscribers and over 200,000
views.

1125
00:52:18,280 --> 00:52:20,480
So, you know, the numbers are
legit.

1126
00:52:20,480 --> 00:52:21,720
It's not that.
Oh, I have a million

1127
00:52:21,720 --> 00:52:23,520
subscribers, but only 3000
views, man.

1128
00:52:23,600 --> 00:52:25,080
There's something wrong there,
man.

1129
00:52:25,520 --> 00:52:26,840
Yeah.
And we get hit up with that all

1130
00:52:26,840 --> 00:52:28,360
the time.
Like, I can make you grow.

1131
00:52:28,360 --> 00:52:30,400
I'm like, no, no, I don't want
to buy.

1132
00:52:30,400 --> 00:52:33,000
I don't want to buy people.
I want it to be real.

1133
00:52:33,440 --> 00:52:34,200
Yeah, real.
That's.

1134
00:52:34,240 --> 00:52:38,400
Real right, And it's a cool.
Story to tell man, because we

1135
00:52:38,400 --> 00:52:42,240
literally started it was him and
I with a 2 second delay from

1136
00:52:42,240 --> 00:52:47,240
Illinois to Arizona and he dealt
with it like a trooper for 50

1137
00:52:47,240 --> 00:52:52,480
episodes to the talking to you
who's someone who's, you know,

1138
00:52:52,600 --> 00:52:55,720
turned their life around 1
moment to having jars of

1139
00:52:55,720 --> 00:52:59,640
spaghetti sauce on the Piggly
Wiggly shelves in the matter of

1140
00:52:59,640 --> 00:53:01,880
like a couple years.
You know, it's just.

1141
00:53:01,880 --> 00:53:03,600
Yeah, not, yeah, not even it
took.

1142
00:53:03,600 --> 00:53:07,120
Several a couple years.
Within six months, I outgrew my

1143
00:53:07,120 --> 00:53:09,760
production capacity and then I
started getting calls from Food

1144
00:53:09,760 --> 00:53:12,240
Lion.
They've got 1300 stores, Publix,

1145
00:53:12,280 --> 00:53:15,160
1300 stores.
You know, I've got approved for

1146
00:53:15,160 --> 00:53:17,000
Walmart.
I'm in their system too now and

1147
00:53:17,000 --> 00:53:20,040
I'm just waiting, yeah.
Very cool.

1148
00:53:20,280 --> 00:53:22,040
So let me ask you, let me ask
you this, and you don't have to

1149
00:53:22,040 --> 00:53:23,360
answer the question if it's too
personal.

1150
00:53:23,360 --> 00:53:25,920
Like, OK, so say you sell.
You sell it a jar, say for 10

1151
00:53:25,920 --> 00:53:27,600
bucks, right?
A jar of your sauce.

1152
00:53:28,120 --> 00:53:30,400
And then Walmart takes it, puts
it on their shelves for 10

1153
00:53:30,400 --> 00:53:31,960
bucks.
So how much of that 10 bucks do

1154
00:53:31,960 --> 00:53:34,520
you see?
You know, So what?

1155
00:53:34,720 --> 00:53:39,280
No, I have my, my production
cost, my, my cogs, you know

1156
00:53:39,280 --> 00:53:42,240
which and then I'm more.
I'm more question.

1157
00:53:42,760 --> 00:53:45,880
I'm more than 10 cost.
Yeah, I'm not going to give up

1158
00:53:46,120 --> 00:53:49,240
exact numbers, but I mark it up
to the distributor, the middle

1159
00:53:49,240 --> 00:53:52,800
man, right, or the store, the
retailer, and then they mark it

1160
00:53:52,800 --> 00:53:53,920
up.
They got to make a certain

1161
00:53:53,920 --> 00:53:57,400
percentage to the end user.
So when my my product lands on

1162
00:53:57,400 --> 00:54:01,640
the shelf at 999, you know,
everybody's eating.

1163
00:54:01,640 --> 00:54:03,760
Let's just put it that way.
OK, cool.

1164
00:54:03,920 --> 00:54:06,280
Well, yeah, because you know,
with music like you like Snoop,

1165
00:54:06,280 --> 00:54:09,640
Snoop Dogg was famous for one of
his one of his songs hit a hit a

1166
00:54:09,640 --> 00:54:11,240
million downloads and he made
30.

1167
00:54:11,240 --> 00:54:15,240
Randolph that a million 1
billion with AB and he made 40.

1168
00:54:15,240 --> 00:54:18,280
6000, yeah.
So that's, that's so I know it's

1169
00:54:18,280 --> 00:54:20,280
a percentage thing, right?
So I wasn't, I didn't want you

1170
00:54:20,280 --> 00:54:23,240
to give up the entire thing, but
like, hey, if you know, like

1171
00:54:23,320 --> 00:54:26,400
like I had a conversation with
the with the butt rub guy and I

1172
00:54:26,400 --> 00:54:29,000
just, I know the answer to him
because I was just wondering if

1173
00:54:29,040 --> 00:54:31,480
it's got to be kind of the same
thing because obviously it's got

1174
00:54:31,480 --> 00:54:32,280
to be.
They're looking.

1175
00:54:32,280 --> 00:54:35,040
You're looking for percentage on
your margin, right?

1176
00:54:35,040 --> 00:54:36,520
We want to.
Because you have to make money.

1177
00:54:36,520 --> 00:54:38,040
They have to make money.
I get all yeah.

1178
00:54:38,600 --> 00:54:42,400
Yeah.
So I mean, so I've sold 7038

1179
00:54:42,400 --> 00:54:46,640
jars in six months, which equals
about $48,000, right.

1180
00:54:46,800 --> 00:54:50,560
But that was my break even.
I put that much money into

1181
00:54:50,600 --> 00:54:53,000
making that happen.
And that's at 15 stores.

1182
00:54:53,280 --> 00:54:56,560
So it's, it's a volume game, you
know, it's high volume, low, low

1183
00:54:56,560 --> 00:54:59,040
margins.
Whereas on the on the, on the

1184
00:54:59,040 --> 00:55:01,560
perfume, you know, the margins
are a lot higher.

1185
00:55:01,560 --> 00:55:03,920
So you don't have to sell as
many of them to make the same

1186
00:55:04,280 --> 00:55:05,480
money.
Right on.

1187
00:55:05,600 --> 00:55:06,400
Sure.
Cool.

1188
00:55:06,400 --> 00:55:08,400
That's cool.
So I wonder, let me know when

1189
00:55:08,400 --> 00:55:10,760
you come up with a with a, with
a pasta sauce perfume, because

1190
00:55:10,760 --> 00:55:12,680
then I'll put it behind my ear
and see if my wife wants to

1191
00:55:12,680 --> 00:55:16,480
nebulize.
I might do, I might do a

1192
00:55:16,480 --> 00:55:18,440
commercial.
I might do a commercial like

1193
00:55:18,440 --> 00:55:21,120
that spraying sauce all over my
face or some shit that.

1194
00:55:23,840 --> 00:55:25,360
Would get people's attention
man.

1195
00:55:25,760 --> 00:55:27,640
It sure would.
Yeah, it sure would.

1196
00:55:28,600 --> 00:55:30,600
That's awesome.
That's awesome.

1197
00:55:31,040 --> 00:55:33,200
All right, so if you want to
find Joe, you just go to

1198
00:55:33,880 --> 00:55:36,240
posteoli.com.
You can also find him on

1199
00:55:36,240 --> 00:55:37,680
Facebook at Joe Gallagher
Junior.

1200
00:55:37,680 --> 00:55:41,560
He's also on Instagram.
Let me pull up your let me pull

1201
00:55:41,560 --> 00:55:46,960
up your Instagram.
I had it a minute ago just so I

1202
00:55:46,960 --> 00:55:49,240
can share that so people can see
you on the Instagram.

1203
00:55:49,240 --> 00:55:51,840
Yeah, I've got, I've got three
different Instagrams, 3

1204
00:55:51,840 --> 00:55:54,440
different Facebooks, you know,
Apostoli, Low Country.

1205
00:55:54,440 --> 00:55:58,240
One comes yeah, yeah, this one's
coming right off your right off

1206
00:55:58,240 --> 00:56:00,240
your website.
The the, the, yeah.

1207
00:56:00,240 --> 00:56:02,960
So, oh, we're not following.
There we go following.

1208
00:56:03,520 --> 00:56:05,640
So there's.
Instagram.

1209
00:56:05,640 --> 00:56:08,720
Page, you know.
I'll go follow you from the

1210
00:56:08,720 --> 00:56:11,440
podcast page too.
Yeah, and all the different

1211
00:56:11,440 --> 00:56:12,840
hats.
So if you've seen one of the

1212
00:56:12,840 --> 00:56:14,840
Yankees hat, definitely talk to
him about the Yankees because

1213
00:56:14,840 --> 00:56:16,680
he's a huge Yankee fan and a
Braves fan.

1214
00:56:16,680 --> 00:56:19,240
He.
Loves to talk baseball and

1215
00:56:19,240 --> 00:56:20,200
Georgia football.
Goodbye.

1216
00:56:20,800 --> 00:56:22,240
Fuck you, Chris.
Fuck you, Mike.

1217
00:56:28,840 --> 00:56:31,600
Yeah, he'll, he'll entertain you
for hours.

1218
00:56:33,200 --> 00:56:35,280
I'll shoot.
I'll blow my brains out.

1219
00:56:35,280 --> 00:56:38,360
Somebody starts talking to me
about baseball.

1220
00:56:38,360 --> 00:56:40,880
You talk.
To him about a pasta, a pasta

1221
00:56:40,880 --> 00:56:42,600
totally.
Yeah, yeah.

1222
00:56:42,840 --> 00:56:44,120
That's it.
That's awesome.

1223
00:56:44,520 --> 00:56:47,280
That's awesome.
And go by go from bars to jars.

1224
00:56:47,840 --> 00:56:51,040
Yeah, a saucy redemption story.
Joe.

1225
00:56:51,080 --> 00:56:54,280
Joe Gallagher Junior, you can
find him on all the social media

1226
00:56:54,280 --> 00:56:55,120
things.
Go check him out.

1227
00:56:55,120 --> 00:56:58,040
Go buy his book.
Dude, you're in South Carolina.

1228
00:56:58,040 --> 00:57:00,360
You can go meet and greets and
all that kind of jazz.

1229
00:57:00,520 --> 00:57:02,280
Dude, what an amazing life
resume.

1230
00:57:02,360 --> 00:57:04,840
Dude, an amazing life resume.
And here I thought you just a

1231
00:57:04,840 --> 00:57:06,840
guy who is a chef and wrote a
book.

1232
00:57:07,320 --> 00:57:11,360
So you completely just.
But again, that's why we do it,

1233
00:57:11,360 --> 00:57:13,680
how we do it, because.
It's that's what made more so

1234
00:57:13,680 --> 00:57:16,280
much fun too.
Yeah, yeah, 'cause we learned so

1235
00:57:16,280 --> 00:57:17,920
much about you.
I appreciate you guys.

1236
00:57:18,040 --> 00:57:20,880
Time and and your life, it's
just.

1237
00:57:20,920 --> 00:57:22,440
What a We appreciate you,
brother.

1238
00:57:22,960 --> 00:57:25,840
Yeah, and now you're married,
you got a business you're going

1239
00:57:25,920 --> 00:57:29,720
to go into into the the boob
tube and have the TV show going

1240
00:57:29,720 --> 00:57:30,880
on.
Maybe that's going to launch

1241
00:57:30,880 --> 00:57:32,480
into, you know, big screen and
stuff.

1242
00:57:32,480 --> 00:57:35,200
That's outstanding, man.
Yeah, there's no telling.

1243
00:57:35,240 --> 00:57:37,760
Good for you.
And just to put this into

1244
00:57:37,760 --> 00:57:42,560
perspective for you, the reason
that we do this this way is

1245
00:57:42,560 --> 00:57:45,360
Chris and I could, we've already
paid for all this, right?

1246
00:57:45,360 --> 00:57:48,240
We, him and I could talk to each
other till the cows come home.

1247
00:57:48,760 --> 00:57:50,680
Yeah.
It was fun for a while.

1248
00:57:51,280 --> 00:57:54,560
And we've done so much of what
we're doing right now that I

1249
00:57:54,560 --> 00:57:57,640
agree with what he said.
You know, it's time to, you

1250
00:57:57,640 --> 00:58:00,240
know, maybe have a couple
episodes for ourselves again,

1251
00:58:00,760 --> 00:58:02,920
that's how far we've become from
that, right?

1252
00:58:03,080 --> 00:58:06,880
But this is so much fun, man.
We'd I don't think either one of

1253
00:58:06,880 --> 00:58:11,600
us realized what this is, what
it was going to become, and how

1254
00:58:11,600 --> 00:58:16,560
much fun it's become to. 28
countries now 28 countries.

1255
00:58:17,360 --> 00:58:20,360
Wow, that's just.
Mind boggling to me and the.

1256
00:58:20,360 --> 00:58:23,880
Numbers are starting to, like
you said with your, you know,

1257
00:58:23,880 --> 00:58:26,440
it's a numbers game, right?
It's the same thing with doing

1258
00:58:26,440 --> 00:58:28,960
this.
We started out, Nope, nobody was

1259
00:58:28,960 --> 00:58:30,320
watching.
Nobody cared.

1260
00:58:30,320 --> 00:58:32,400
We'd get two or three views.
And it was great.

1261
00:58:32,400 --> 00:58:35,320
You know, hey, somebody watched
it, didn't say no views, right.

1262
00:58:36,040 --> 00:58:38,240
Right.
To the point where the other

1263
00:58:38,240 --> 00:58:41,960
day, for some reason, we had a
huge spike where somebody found

1264
00:58:41,960 --> 00:58:47,600
it in the Matrix, right.
And a new 128 people found it,

1265
00:58:47,600 --> 00:58:51,040
right?
And about 46% of them signed up.

1266
00:58:51,040 --> 00:58:54,200
So yeah.
Like Chris, that's really good.

1267
00:58:54,280 --> 00:58:57,640
It was encouraging 2. 1000 to
2100, almost overnight.

1268
00:58:58,080 --> 00:59:00,320
Yeah, it's just weird.
You fall into these little

1269
00:59:00,480 --> 00:59:03,240
algorithms that just work.
Yep, Yep.

1270
00:59:03,520 --> 00:59:05,920
Yep, Yep.
So it's cool, Joe, you're a

1271
00:59:05,920 --> 00:59:07,240
superhuman man.
Great life resume.

1272
00:59:07,280 --> 00:59:09,600
Thank you so much for giving us
your time because time is

1273
00:59:09,600 --> 00:59:10,760
valuable.
We appreciate that.

1274
00:59:11,080 --> 00:59:13,440
Hey, thank you.
I appreciate you for having me.

1275
00:59:13,440 --> 00:59:14,840
Yeah.
Thanks for the opportunity.

1276
00:59:14,840 --> 00:59:16,600
Yeah.
Absolutely.

1277
00:59:16,600 --> 00:59:19,000
So we always wrap up like this
and don't leave when we're done

1278
00:59:19,000 --> 00:59:21,000
because once we once we stop the
show, we're going to give you

1279
00:59:21,000 --> 00:59:23,640
some more details.
So if you are feeling suicidal,

1280
00:59:23,640 --> 00:59:26,040
depressed, don't do it.
Go screaming a pillow, go

1281
00:59:26,040 --> 00:59:27,880
journal, go outside for run, go
workout.

1282
00:59:28,320 --> 00:59:30,040
Somebody will miss you.
Somebody does love you.

1283
00:59:30,040 --> 00:59:32,680
So the only way tomorrow is
better is if you wake up in it.

1284
00:59:32,960 --> 00:59:35,480
If you can't find somebody to
talk to, text 988 because they

1285
00:59:35,480 --> 00:59:37,400
are standing there right now
waiting to talk to you, to help

1286
00:59:37,400 --> 00:59:40,120
you come off that ledge and help
you work through whatever

1287
00:59:40,120 --> 00:59:41,240
struggles you're working
through.

1288
00:59:41,800 --> 00:59:42,680
I'm Chris.
He's Mike.

1289
00:59:42,680 --> 00:59:43,600
This is Chris.
My show.

1290
00:59:43,600 --> 00:59:45,960
This is Joe Gallagher, Chef
Giuseppe.

1291
00:59:46,280 --> 00:59:48,440
Thanks again, Joe.
Super life resume.

1292
00:59:48,440 --> 00:59:49,720
Go check him out.
Go Gallagher.

1293
00:59:49,720 --> 00:59:51,680
Go yeah.
Joe Gallagher.

1294
00:59:52,040 --> 00:59:56,200
Oh my gosh.
Joe gallagherjunior.com or a

1295
00:59:56,200 --> 00:59:59,440
postioli.com.
You'll find him just looking

1296
00:59:59,440 --> 01:00:01,120
forward to talking to you again.
Man, I wish you all the.

1297
01:00:01,120 --> 01:00:02,240
Best with everything.
Thank you.

1298
01:00:02,400 --> 01:00:04,000
God bless everybody.
God bless.

1299
01:00:04,000 --> 01:00:05,320
Thank you.
Yeah, you too bro.

1300
01:00:05,320 --> 01:00:06,800
Complete turn around man.
Fantastic.

1301
01:00:06,800 --> 01:00:08,560
Love you brother.
Love you too man, Take.

1302
01:00:08,800 --> 01:00:10,680
Care.
Peace, Peace.