#96 - Mark Jeffrey - A Lifetime in Radio, Podcasting, & Multi-Media

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So this is Mike and I
show and today we have a world

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famous like legendary radio icon
iheart local Arizona media like

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the guy has just this long
listed resume of just

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outstanding awesomeness if none
other than the legendary Mr.

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Mark Jeffrey welcome.
Mark.

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Thanks, Mike.
Thanks, Chris.

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And I'm happy to be here.
So we're happy to have you,

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Mike.
So for those of you don't know,

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my my, I spent some time on
iheart and that's How I Met

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Mark.
So the cool thing about my show,

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every time I'd have guests on,
then we'd we'd kind of tore the

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facility with Steve Giannini,
who is kind of helping me

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facilitate my radio stint.
And the first tour I ever did, I

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ran into Mark.
And Mark was such a super nice

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guy.
He kind of took over the tour

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and was engaging, was funny.
People just shammered about him

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throughout the rest of the day
when we were doing the show off

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and on air.
And then he and I kind of became

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friends.
And you know, by the grace of

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God, Mark chose me to help him
buy his house, which is really

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cool because this house, the way
I look at Mark is he has like so

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many people tammering for him
and, and talking to him and

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running into him, so many
Realtors in and out of the

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building and lenders and out of
the building.

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And it shows me.
So it was very humbling.

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So we've had a relationship, a
really good friendship ever

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since.
And, and so I was, I kept

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bugging like, dude, we need to
get you on the show, man.

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Absolutely happy to do or he is
happy to do it.

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I'll finish off that story real
quick.

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So I lived in my old house for
about 30 years.

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We're talking 2017.
I'm sitting there with my wife,

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this is in North Phoenix and
came across the listing for a

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basement home.
I'm in a band, been in several

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bands and annoyed my neighbors
constantly.

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And, and, and my wife, my wife
plays drums and guitar.

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I play keys and stuff.
And, and so we have a lot of

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people.
We have a hair metal band or

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I've been in those overtime.
We could be loud and obnoxious

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to our neighbors.
So our goal was, hey, if a if a

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basement home opens up.
Anyway, one day just happened to

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stumble on when I'm looking at
this and I thought I wasn't even

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in the market for a house.
And I thought, shoot, what do I

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do?
Hey, so I called up Chris.

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I owe Chris.
There's this house up the

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street.
Well, I I'm interested in what

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do I do?
And he goes, what's the address?

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I'll call you back.
Call me back.

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He goes, you want to go look at
it?

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I go, yeah, we went and looked
at it and and I said, OK, we

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want it.
What do we do?

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And it's like, OK, so he set us
up and then we went home and I

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thought, oh, shoot, I got to
pack up my old house.

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But anyway, it's because of
Chris.

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And it all happened so quickly
because he was responsive.

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He took care of us.
I didn't know about loan.

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I didn't know anything because
I'd never looked for a house for

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30 years.
And Chris, you were the guy who

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set me up with a bunch of folks,
yourself included, to help get

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it all done in a short period of
time.

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So I owe you for that one.
It's the house I'm in now.

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I'm in my basement office.
I got a studio right behind me

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on the other side of this wall.
Big ass studio.

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We're bringing musicians and we
don't.

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I know the neighbors as much
anymore because we're below

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ground.
They can hear us.

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You just you just they just feel
the vibration of the base.

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That's right, I know there's a
party in Mark's house.

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Which is awesome.
So as as, as, as I mentioned to

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you before the show, we're just
going to we're just going to,

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you know, talk about whatever
the hell we're going to talk

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about.
Mike, I know you and I have

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talked about how Mark on the
show.

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Is there anything you want to
start off with him with having

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this human on with us?
So just to give people an idea

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what your background is, you
know, where did you start out

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at, How'd you get into radio and
where have you gone on and what

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are you doing now, I guess.
Is piece of cake.

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I can give you my demo Short
Strokes.

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I was born in the 60s.
My dad at the time was a Top 40

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DJ.
My dad used to talk like this in

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the 1960s when he was on WPRO,
Providence, RI.

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So I was born into that
lifestyle.

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We moved around a lot.
Dad was what you would call a

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Top 40 jock, moved all over the
kind of the the East Coast, the

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most of the original 13
colonies.

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And then dad ended up here.
My dad, Jim Jeffrey is the

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sports guy on Channel 3.
Up until about 1987 when I got

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out of high school, I was
bumming around with friends back

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east.
Parents are divorced, Dad's out

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here.
I had long hair.

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I was smoking weed, doing all
kinds of stuff I shouldn't do

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and and I thought I'm out of
high school and I want to do

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something else, but it's really
difficult to change your life

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when you're in those kind of
circumstances.

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So I thought, you know what, I'm
moving to a new city, reinvent

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myself.
Dad said, you know, we talked

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about getting into radio.
He first tried to talk me out of

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it or he was he go.
Are you sure?

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So I I went into it.
So 1982 started working for Cool

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FM as a Weekender, mostly
because I could do an

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impersonation of my dad when I
was 19 years old.

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So they hired me to do oldies
even though I was just a kid.

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About a year later traffic job
came up.

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My mother's side of the family
are cops and firefighters, so I

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knew police scanners.
My dad had small planes, so I

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knew how to fly small planes a
little bit and learn more.

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And so the traffic job came up
and then for the next 40 years I

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was airborne traffic guy.
I ended up on all the I heart

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stations.
KFYKEZKNIX KISS FM mix 96.9 KOY

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that's.
What I wanted you to get to

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because, ladies and gentlemen,
this is the voice I remember

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from living in Arizona from 1993
until 2009 as my traffic guy

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tell to tell me where not to go.
Yeah, no, I tell you where to go

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without using any swear words.
But one of the reasons I wanted

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to work in what they did for a
living with traffic is we'll

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give you some inclination.
People listening go.

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Why the hell does this guy talk
so fast?

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It's because I was trained to.
I had 30 seconds.

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I had a guy like Mike going,
hey, it's 62°.

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We've got, you know, Steppenwolf
coming up.

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Mark, what's going on in the
streets?

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And I had like 25 or 30 seconds.
I had to squeeze all the stuff

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in.
So I have a habit that I haven't

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lost yet about.
I have a tendency to talk a

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little bit fast, but I did my 40
years with I Heart.

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The last 20 years I was running
nine.

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I was on the air every day.
But when I got off the air at 9,

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I was operations manager for the
region, western region, for I

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Heart Media.
So my job was to provide news,

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traffic, weather, sports people,
about 80 of my people to 9

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different cities around the
region, Phoenix, Tucson,

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Albuquerque, Denver, Salt Lake
City, OK.

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And I put those people on
different shows depending on

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what the stations needed and
wrap that up the end of 2022

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because, you know, it's like,
all right, I, I passed 60 and I

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was thinking, well, what do I
want to do now?

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So I kind of cashed in all that
I was in a position to do so,

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and shortly after that I got
together with a local legend,

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Dave Pratt, who is mornings on
KUPD, a rock radio.

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The mayor?
Yeah.

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The Red Rocker.
So Dave and I started chatting

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and he's got a star Worldwide
studios in Scottsdale, He said,

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Mark, my marketing agency
blowing up.

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I have less time at the studios.
You know how microphones work.

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You spent your life behind it.
How about you kind of take over

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and help some of the podcasters
that are here do some

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consulting?
I was like, cool, but I set my

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own hours.
We set some parameters because

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it's like I didn't want a job,
but I like helping people.

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I love talking to people about
what their dream is, how to make

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the, you know, how to, how to
queue up their communication

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skills, that sort of thing.
So for the last year plus I've

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been working at * worldwide
studios consulting podcasters

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from we've done about 50,000
podcast episodes out of that

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studio and I'm having a blast
doing that.

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So it kind of brings you up to
speed on SO.

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You're basically been going
non-stop in radio since you were

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19 years old.
Before that, Mike, because

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here's a funny story.
So let's go back.

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I'll just, I'll just tell you
because whenever I was born in

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1962, at the time, my dad was
the nighttime DJ on WPRO

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Providence, RI.
This was 62.

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So they were playing hits of the
time, Elvis and, and, you know,

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Ricky Nelson and all that.
Yeah, yeah.

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Beatles weren't quite breaking
yet.

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So my mom, who was a nurse,
calls my dad at the studio and

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says, hey, Jim, I'm going to the
hospital.

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The baby's coming.
That's that'd be me.

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My dad leaves his radio show
goes to where I was born.

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And in the maternity ward, he
goes, hey, ladies, he did a call

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in on his own show and announced
my birth.

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And in the background on the
phone, you could hear me crying.

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So literally, dude, I was about
an hour old when I first made

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noise.
And then once I hit three years

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old, I would be on my dad's
radio shows 456 times a year

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where you'd have me come in on
agreed as weather or do a

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sportsline or something like
that.

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So I never really had a fear of
microphones or anything.

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And so I just continued to do
that.

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And then that's how I ended up
doing so in radio.

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I started when I was literally
an hour old.

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So that was kind of polar
opposite.

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I've kind of learned to be
halfway comfortable just through

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this guy.
Well, I was always behind the

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scenes.
I ran sound, I played guitar,

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you know, I wrote songs with
this guy.

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It was always a one-on-one or at
best, or at worst a three or

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four on one, you know?
Yeah, and see what your dad did

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with you, Mark.
I've I did with Little Man.

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So when I was running Good News
Arizona, the little, the little

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caveat at the end of every
episode, there was something

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that Little Man was doing.
So whether he was, you know,

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like chasing the dogs or walking
around the backyard or staring

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at the sky, he was, he was a
little Easter egg at the end of

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every single episode.
So people watched the, the, the

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show and then they let the
credits roll, which the credits

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roll Always funny if people paid
attention to that because they

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were, you know, my sense of
humor was injected in the, in

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the comments in the, in the
credits as well.

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But then there's a little man at
the end of it just wrapping

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everything up.
So he kind of is like that, like

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he doesn't have a fear of a
microphone.

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And even though he wasn't like
miked up, he still I was always

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doing something with him, you
know.

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So Skylar's wedding, he he got
the microphone out and and shit,

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you not said the pledge
allegiance to the crowd and then

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sang a song about dinosaurs and
was like singling, you know,

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like it's a move.
I'm like, yeah, Mike's starting.

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I'm like, there you go.
That's it.

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You start him and I was like,
damn, he's got some moves.

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Right.
You start him young and that's

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it.
He'll a, he'll have those

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memories like I do with my dad.
BI was from that point forward,

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I was never really afraid of
microphones, or at least I

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wasn't afraid of gosh, what will
people think?

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Am I looking silly?
I never cared.

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That's the biggest thing, right?
Everybody is so self-conscious

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when they step in front of a
microphone or camera.

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They don't realize you're just
having a conversation.

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That's it.
And you just, whoever you're

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talking to just happens to be
this phallic symbol in front of

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00:10:56,280 --> 00:10:58,440
you, but you're still just
talking.

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00:10:58,600 --> 00:11:01,920
And that's how you kind of calm
me down was you said it's just

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00:11:01,920 --> 00:11:05,200
me and you, man, just like we're
sitting Outback after practice

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00:11:05,200 --> 00:11:07,240
bullshitting or whatever, you
know, think of it that way.

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00:11:07,240 --> 00:11:08,760
Don't worry about anybody that's
listening.

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00:11:08,760 --> 00:11:11,440
It's just me and you.
And from that point forward,

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00:11:11,440 --> 00:11:12,800
that made sense.
Yeah.

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00:11:13,360 --> 00:11:16,280
Let me ask you one question.
Since you have been on both

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00:11:16,280 --> 00:11:21,800
sides of the fence, from a radio
station which is clearly owned

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00:11:21,800 --> 00:11:24,920
by corporate America and you
have to follow their rules, to

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00:11:24,920 --> 00:11:27,760
podcasting, what?
Why would you say that

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00:11:27,760 --> 00:11:31,840
podcasting took off at the level
it did so quickly?

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00:11:32,800 --> 00:11:35,160
Well, I think it's because it
gives individuals a voice.

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00:11:35,160 --> 00:11:38,760
You don't have to do the
corporate ladder or find a slot

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00:11:38,760 --> 00:11:40,280
to get in the radio.
I did a lot of.

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00:11:40,280 --> 00:11:42,840
I probably hired two different
people to be on radio stations

239
00:11:42,840 --> 00:11:45,560
around the region.
And when they would come into my

240
00:11:45,560 --> 00:11:47,800
office, I'd go, OK, what are
your visions?

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00:11:47,800 --> 00:11:49,440
Where, where do you want to be
in three, five years?

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00:11:49,440 --> 00:11:53,080
Because right now I don't care.
You'll do whatever I tell you to

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00:11:53,080 --> 00:11:54,440
do.
And if I tell you to be on some

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00:11:54,440 --> 00:11:58,000
little podunk station in El Paso
doing overnight news, that's

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00:11:58,000 --> 00:11:59,800
what you're going to do.
You're going to like it.

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00:11:59,800 --> 00:12:03,240
Do the best you can.
So what podcasting is done is is

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00:12:03,240 --> 00:12:05,520
giving people a chance to kind
of jump start that.

248
00:12:05,680 --> 00:12:08,680
The thing I think that gives
podcast a tremendous advantage

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00:12:08,680 --> 00:12:12,320
is you could do niche marketing.
When I was on Beth and Friends

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00:12:12,320 --> 00:12:16,040
in the Morning, at times we had
a quarter of a million listeners

251
00:12:16,440 --> 00:12:18,640
out listening at one time, like
live.

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00:12:18,640 --> 00:12:22,520
OK, yeah, yeah.
And so, but it would it appealed

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00:12:22,520 --> 00:12:25,560
to a broad audience, but you're
not really sure what that

254
00:12:25,560 --> 00:12:27,640
audience is there for.
Is it because Beth is kind of

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00:12:27,640 --> 00:12:28,920
funny?
Is it because they play the

256
00:12:28,920 --> 00:12:31,680
latest Taylor Swift?
Is it because we do these jokes?

257
00:12:31,680 --> 00:12:33,080
She would do her wine pics of
the week.

258
00:12:33,080 --> 00:12:35,320
There'd be different segments.
Maybe they just said it and

259
00:12:35,320 --> 00:12:37,520
forget it.
It's a comfortable station when

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00:12:37,520 --> 00:12:40,280
you do a podcast.
I think what appealed to people

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00:12:40,280 --> 00:12:43,160
is they can get real nichy about
what they want to listen to.

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00:12:43,600 --> 00:12:46,320
You know, it might only have,
you know, 3005 thousand

263
00:12:46,320 --> 00:12:49,000
listeners to a particular
podcast, but you can really

264
00:12:49,000 --> 00:12:52,280
drill in deep and you don't have
to worry about, oh, shoot, I'm

265
00:12:52,280 --> 00:12:54,920
losing listeners.
Once the listeners connect with

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00:12:54,920 --> 00:12:59,600
you and your message, then, you
know, the real community starts.

267
00:12:59,600 --> 00:13:03,840
So I think the podcasting has
the advantage of community where

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00:13:03,840 --> 00:13:06,120
you can really get to know your
listeners instead of

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00:13:06,400 --> 00:13:09,120
broadcasting.
And then if I said an off color

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00:13:09,120 --> 00:13:10,880
joke and I said, Manny, I'll
give you an example.

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00:13:11,360 --> 00:13:13,760
One time I said in while he's in
my plane, I was doing traffic

272
00:13:13,760 --> 00:13:16,040
report to the construction zone.
I said that's a real pain in the

273
00:13:16,040 --> 00:13:19,520
asphalt.
OK, thank you.

274
00:13:19,600 --> 00:13:20,640
Thank you.
You guys got it.

275
00:13:21,360 --> 00:13:23,720
Well, I got called into the
office because a couple of

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00:13:23,720 --> 00:13:26,440
ladies, couple of ladies
complain.

277
00:13:26,440 --> 00:13:29,880
I was going well, I say asphalt
all the time, but they said,

278
00:13:29,880 --> 00:13:32,960
well, Mark, I know, but it's the
way you said it, so let's try to

279
00:13:32,960 --> 00:13:34,640
not to.
Hey Mark, how about if you

280
00:13:34,640 --> 00:13:36,480
don't?
I was like, all right, whatever

281
00:13:36,920 --> 00:13:39,160
you guys thought it was funny.
And it's like, I'm trying to set

282
00:13:39,160 --> 00:13:41,760
myself apart.
So the I think the other

283
00:13:41,760 --> 00:13:44,240
advantage with podcast is that
you can do that.

284
00:13:44,240 --> 00:13:47,760
I could say whatever I want and
if people are gone, that's OK.

285
00:13:47,760 --> 00:13:50,520
It's on me.
I wouldn't do anything on your

286
00:13:50,520 --> 00:13:53,640
your show here, you know, the
Chris and Mike podcast.

287
00:13:53,640 --> 00:13:56,200
I wouldn't do anything on your
show to try to drive your

288
00:13:56,200 --> 00:13:59,960
listeners away.
But but also, there's something

289
00:13:59,960 --> 00:14:02,160
to remember when you're on
somebody else's.

290
00:14:02,840 --> 00:14:04,520
We've already done that for you,
by the way.

291
00:14:04,800 --> 00:14:08,240
Before we, before we get too far
removed, before we get too far

292
00:14:08,280 --> 00:14:09,920
more removed from Beth and
friends.

293
00:14:10,200 --> 00:14:12,360
Yes, Sir.
That's Beth, for those of you

294
00:14:12,360 --> 00:14:16,080
don't know who Beth is.
Yeah, that's a sweetheart.

295
00:14:16,280 --> 00:14:18,520
Ladies and gentlemen, he's
showing a picture of himself.

296
00:14:18,520 --> 00:14:22,080
Of of Beth McDonald, who's in
the Broadcasters Hall of Fame,

297
00:14:23,000 --> 00:14:26,400
one of the top female morning
people of all time.

298
00:14:27,440 --> 00:14:30,000
And it's not because women
weren't necessarily qualified

299
00:14:30,000 --> 00:14:32,120
for that.
It's because in order to be a

300
00:14:32,120 --> 00:14:34,520
top morning person, you have to
be edgy.

301
00:14:34,960 --> 00:14:38,200
You just do.
And so Beth had an edginess to

302
00:14:38,200 --> 00:14:42,480
her and I had fun because at the
same time I would be on KFYI,

303
00:14:42,720 --> 00:14:46,120
which was news talk and a little
bit more in your face.

304
00:14:46,160 --> 00:14:48,920
And then I also got to be on
Kiss FM, which was aimed at

305
00:14:48,920 --> 00:14:52,080
kids.
So what I would do is depending

306
00:14:52,080 --> 00:14:55,440
on the show I was on, I would
adjust my personality a little

307
00:14:55,440 --> 00:14:58,960
bit.
It was still me, but when people

308
00:14:58,960 --> 00:15:02,000
would want to get on the radio
or they'd come into my office,

309
00:15:02,920 --> 00:15:05,760
you know, I'd get them started.
Or remember I, I would say be

310
00:15:05,760 --> 00:15:10,840
yourself, but be a version of
yourself that works in certain

311
00:15:10,840 --> 00:15:12,760
situations.
Give you an example.

312
00:15:13,040 --> 00:15:15,840
So when I was starting in radio
early on and I started to become

313
00:15:15,840 --> 00:15:19,440
a party DJ, I became Mark the
party DJ.

314
00:15:19,560 --> 00:15:21,960
So I was 20 years old.
I had a tux on.

315
00:15:22,240 --> 00:15:24,200
I remember I did my first 50th
anniversary.

316
00:15:24,200 --> 00:15:26,800
I'm 20 years old and I'm doing a
50th anniversary.

317
00:15:27,080 --> 00:15:31,520
I channeled my father because my
dad was one of those smooth guys

318
00:15:31,520 --> 00:15:33,960
on the stage who always had a
joke ready.

319
00:15:34,120 --> 00:15:38,080
He just had a so I was myself,
but I channeled that portion.

320
00:15:38,080 --> 00:15:40,800
Then I've been in some hair
metal bands like you guys.

321
00:15:41,040 --> 00:15:43,640
When I'm hanging around those
guys, it's a whole different

322
00:15:43,640 --> 00:15:47,160
form of communication.
So it's about be yourself, but a

323
00:15:47,160 --> 00:15:50,120
version of yourself that can
work depending on the setting.

324
00:15:50,120 --> 00:15:52,600
I don't, I don't think people
realize that that anybody who

325
00:15:52,600 --> 00:15:55,400
is, who is, is insanely creative
like the three of us are.

326
00:15:55,880 --> 00:15:59,800
We're all schizophrenic in a
way, but but in a positive way.

327
00:15:59,800 --> 00:16:02,560
Because, because I can do the
same thing, Mark, I can turn on

328
00:16:02,560 --> 00:16:04,320
the Real Estate guy.
I can turn on Chris the

329
00:16:04,320 --> 00:16:07,240
Rock'n'roll lead singer guy.
I can turn on the podcast guy.

330
00:16:07,240 --> 00:16:08,520
I can turn on the Good News
Arizona guy.

331
00:16:08,520 --> 00:16:10,160
I can turn on that Real Talk USA
guy.

332
00:16:10,160 --> 00:16:13,560
It's just it's all different
niches of who you are and those

333
00:16:13,560 --> 00:16:15,360
personalities just kind of
breakthrough on their own

334
00:16:15,360 --> 00:16:18,360
because it's who you are, but
it's just a piece of who you are

335
00:16:18,360 --> 00:16:21,320
and everything else is still
genuine and transparent and

336
00:16:21,320 --> 00:16:23,040
engaging.
Well, it's funny you say that

337
00:16:23,040 --> 00:16:26,560
because I was thinking the other
day somebody made a comment, you

338
00:16:26,560 --> 00:16:30,840
know, I can't turn my mind off.
And later on in the day I just

339
00:16:30,840 --> 00:16:32,000
had a thought.
I'm like that.

340
00:16:32,000 --> 00:16:36,440
That's cute, you know, because
as a musician or as a just a

341
00:16:36,440 --> 00:16:39,600
part of a band in general, even
if you're the singer, the timing

342
00:16:39,600 --> 00:16:43,440
that is involved, if you're
going let's say 160 beats a

343
00:16:43,440 --> 00:16:47,920
minute, right, your brain, the
synapses are firing at a level

344
00:16:47,920 --> 00:16:50,360
that most people have never
experienced in their life,

345
00:16:50,360 --> 00:16:52,520
right?
So when the three of us say,

346
00:16:52,520 --> 00:16:56,040
man, I can't turn my mind off,
it's at a level that is on

347
00:16:56,040 --> 00:16:57,920
steroids.
To people that make that

348
00:16:57,920 --> 00:17:01,080
comment, you know, like you
don't understand, I have a

349
00:17:01,080 --> 00:17:03,040
Symphony going on in my head at
the moment.

350
00:17:03,520 --> 00:17:06,119
OK, so I'm going to start firing
questions that you can mark.

351
00:17:06,119 --> 00:17:09,800
So because you've had such a
long illustrious career in in

352
00:17:09,800 --> 00:17:13,359
radio and and again, because you
started out not just doing

353
00:17:13,359 --> 00:17:15,440
traffic, right.
So you were you were DJ and

354
00:17:15,440 --> 00:17:19,119
things like that.
So it was at any time during

355
00:17:19,119 --> 00:17:22,240
your career was there a certain
song that you played that you

356
00:17:22,240 --> 00:17:24,920
knew once you heard it, like
this band was going to explode

357
00:17:24,960 --> 00:17:26,760
and then they actually exploded
onto the scene.

358
00:17:26,760 --> 00:17:30,080
Great.
Question. 1000% because it's the

359
00:17:30,080 --> 00:17:33,680
reason I I was only fired once.
I was on the radio for 40 years.

360
00:17:33,960 --> 00:17:37,040
OK, I still fill in here and
there, but anyway, I was on the

361
00:17:37,040 --> 00:17:39,640
on the radio every day for 40
straight years and I only got

362
00:17:39,640 --> 00:17:41,360
fired once.
And that was for my very first

363
00:17:41,360 --> 00:17:44,200
radio job.
So my first radio job was a

364
00:17:44,200 --> 00:17:47,160
country station.
OK, so my dad's channel three,

365
00:17:47,160 --> 00:17:50,360
he's the sports guy, and I
started applying for jobs and I

366
00:17:50,360 --> 00:17:54,440
had two offers the Storm to do
overnight weekends here, which

367
00:17:54,440 --> 00:17:58,080
was like, hey, we know Zeppelin
has hits, but we're going to

368
00:17:58,080 --> 00:18:00,880
play the songs that weren't
Zeppelin hit.

369
00:18:00,960 --> 00:18:03,360
They should have been.
It was that kind of egotistical.

370
00:18:03,400 --> 00:18:06,720
We know music.
OK, so was that overnight?

371
00:18:06,880 --> 00:18:11,440
Songs.
Yeah, or it was KCKYA Country

372
00:18:11,440 --> 00:18:15,000
Station in Coolidge where I'd be
full time afternoons and music

373
00:18:15,000 --> 00:18:17,240
director.
And so I went to my I was like,

374
00:18:17,600 --> 00:18:19,280
I don't, I don't even like
country music.

375
00:18:19,280 --> 00:18:21,440
And he lived in to me.
He goes, are you a broadcast

376
00:18:21,440 --> 00:18:23,640
professional or not?
And I said, well, yeah, he goes,

377
00:18:23,880 --> 00:18:25,560
you won't like the music you
play anyway.

378
00:18:25,800 --> 00:18:29,920
So I took the job, KCKY.
And yeah, he said, you got to

379
00:18:29,920 --> 00:18:32,760
suck for a long time, son.
And you're going to, you know,

380
00:18:32,760 --> 00:18:34,960
you need to get used to the
process where you sit down, you

381
00:18:35,160 --> 00:18:37,680
introduce a song, you're going
to give a message, news,

382
00:18:37,680 --> 00:18:39,720
whatever.
So I took the country job right

383
00:18:40,760 --> 00:18:43,680
two months into it. 2 1/2 months
into it my boss leaves on

384
00:18:43,680 --> 00:18:45,240
vacation.
He tells me before I go no I'm

385
00:18:45,240 --> 00:18:48,280
music director so I pick what's
in the rotation but I would go

386
00:18:48,280 --> 00:18:50,200
over with him.
He goes don't put anything in

387
00:18:50,200 --> 00:18:52,080
hot rotation till I come back
hot.

388
00:18:52,080 --> 00:18:55,440
Rotation.
Hot rotation means that

389
00:18:56,000 --> 00:18:58,760
basically every radio station
has a clock.

390
00:18:59,200 --> 00:19:01,280
And if you look at a clock, it's
like we're going to play a Top

391
00:19:01,280 --> 00:19:03,760
40 hit here, here, here and
here.

392
00:19:04,000 --> 00:19:07,560
And after the other spaces,
we'll play a hit from last year

393
00:19:07,560 --> 00:19:09,640
here, here and here.
And then twice an hour we're

394
00:19:09,640 --> 00:19:13,080
going to play an oldies hit.
OK, so that's that's how your

395
00:19:13,080 --> 00:19:15,160
clock was.
So he said don't put anything in

396
00:19:15,160 --> 00:19:17,600
hot rotation, which means don't
put in anything that's going to

397
00:19:17,600 --> 00:19:21,120
run like once an hour constantly
because you think it's a hit.

398
00:19:21,320 --> 00:19:24,480
I was like, fine, fine, fine.
He takes off anyway, I get all

399
00:19:24,480 --> 00:19:26,240
the records would come to me.
I'm listening to him.

400
00:19:26,560 --> 00:19:30,160
And then I heard Alabama's
mountain music, and I don't like

401
00:19:30,160 --> 00:19:32,440
country music, but I was like.
That is a good song.

402
00:19:32,680 --> 00:19:35,200
Son of a bitch that's.
And it's Poppy.

403
00:19:35,400 --> 00:19:37,200
And it's poppy.
And I was like, but he said,

404
00:19:37,200 --> 00:19:38,440
don't put it in.
I'm driving home.

405
00:19:38,440 --> 00:19:41,760
I'm listening to KNIX, right?
The country leader in the

406
00:19:41,760 --> 00:19:45,240
country, literally KNIX has it
in a hot rotation.

407
00:19:45,760 --> 00:19:47,360
Because I could tell because
they were playing this off.

408
00:19:47,880 --> 00:19:51,240
And I was like, so I drove back
the next day and I these were

409
00:19:51,240 --> 00:19:52,720
records.
And what you do is put a little

410
00:19:52,720 --> 00:19:55,480
red sticker on it and you'd put
it in the hot rotation slide.

411
00:19:55,480 --> 00:19:57,800
So you'd take the record out,
play it and you put it in the

412
00:19:57,800 --> 00:19:59,520
back.
Was it a 45 or the IT was a?

413
00:20:00,200 --> 00:20:02,840
These are 45 records.
Let me ask you a quick question

414
00:20:02,840 --> 00:20:06,760
about that.
Were those spots guaranteed to

415
00:20:06,760 --> 00:20:09,480
certain labels?
Like, you know, the whole Paola

416
00:20:09,480 --> 00:20:11,520
thing?
Well, OK, I'll answer it this

417
00:20:11,520 --> 00:20:13,320
way.
Yes, that happened a lot.

418
00:20:13,560 --> 00:20:16,880
No, because my station was a
little podunk station in a home

419
00:20:16,880 --> 00:20:21,680
down in Cassa Coolidge and no
one, no sound guy or no record

420
00:20:21,680 --> 00:20:23,680
guy would drive down there to
give me coke, if that's what you

421
00:20:23,680 --> 00:20:26,760
mean.
But later on when I work for.

422
00:20:26,760 --> 00:20:30,120
Power 92.
Well, no, later on when I worked

423
00:20:30,120 --> 00:20:34,240
for Power 92, I saw it all
because we were we were a large

424
00:20:34,240 --> 00:20:37,800
Phoenix hip hop station.
And you bet your ass that those

425
00:20:37,800 --> 00:20:40,520
record guys, what do you want?
OK, so there be some drugs or

426
00:20:40,520 --> 00:20:43,120
whatever, but it wasn't
necessarily by that time money.

427
00:20:43,520 --> 00:20:45,640
It would be stuff.
It's like here's here's some

428
00:20:45,640 --> 00:20:48,760
dinner passes to Tarbells,
here's some, you know, whatever,

429
00:20:49,000 --> 00:20:51,080
whatever.
So they grease the wheels.

430
00:20:51,080 --> 00:20:53,240
Yeah, yeah, yeah.
So to answer your question,

431
00:20:53,240 --> 00:20:56,920
Mike, yes, that happened up
until not too long ago and then

432
00:20:56,920 --> 00:20:59,520
corporate radio took over and
the favors are a different way

433
00:20:59,520 --> 00:21:02,920
happening in in big cities.
Favors are a different way.

434
00:21:03,320 --> 00:21:05,520
Yeah, so the favors are
happening a different way, but

435
00:21:05,520 --> 00:21:07,360
not on a local level.
Exactly.

436
00:21:07,760 --> 00:21:12,360
So I put in Alabama's mountain
music into hot rotation, and

437
00:21:12,360 --> 00:21:14,360
we're getting a great reaction.
Listeners are calling and going,

438
00:21:14,360 --> 00:21:16,240
love this tune, Love this tune.
And I'm thinking, I don't like

439
00:21:16,240 --> 00:21:18,880
country music, but Dang, play me
some.

440
00:21:19,120 --> 00:21:23,520
OK, so my boss comes back and.
And his first day back, he did a

441
00:21:23,520 --> 00:21:26,000
show just before me.
And he goes, I want to talk to

442
00:21:26,000 --> 00:21:29,240
you after my show.
I said cool, and so he brought

443
00:21:29,240 --> 00:21:30,920
me in his office.
He goes, hey dude, you put

444
00:21:31,160 --> 00:21:32,880
Alabama's mount music and hot
rotation.

445
00:21:32,880 --> 00:21:35,040
What did I tell you?
I go, no dude, I didn't put in

446
00:21:35,400 --> 00:21:37,920
Willie Nelson's always on my
mind.

447
00:21:37,920 --> 00:21:41,200
I didn't put that not rotation.
I knew that was going to be it.

448
00:21:42,520 --> 00:21:47,160
And and we went back and forth
and I was arrogant at the time

449
00:21:47,160 --> 00:21:50,320
because the dude literally knew
less than I did because I grew

450
00:21:50,320 --> 00:21:53,040
up around radio.
My mistake was letting him know

451
00:21:53,040 --> 00:21:57,360
that and telling him to F off
and he said you're fired.

452
00:21:57,360 --> 00:22:00,480
So I was fired on the spot.
So that was 2 1/2 months into my

453
00:22:00,480 --> 00:22:02,800
radio career.
Never got fired after that.

454
00:22:02,960 --> 00:22:04,520
Learned a lot of lessons about
that.

455
00:22:04,520 --> 00:22:07,000
I was right, but I.
Learned where the line was

456
00:22:07,080 --> 00:22:07,840
right.
I did.

457
00:22:07,840 --> 00:22:10,480
I learned, you know, and I
think.

458
00:22:10,520 --> 00:22:14,160
All three of us would admit that
we found the line in whatever

459
00:22:14,240 --> 00:22:15,600
subject.
Whatever bro.

460
00:22:15,600 --> 00:22:18,000
It's like, OK because I was
people, you know?

461
00:22:18,000 --> 00:22:21,600
And the sad part, Mike was, I
did know more about radio than

462
00:22:21,600 --> 00:22:23,440
that guy.
He's a nice guy and I won't say

463
00:22:23,440 --> 00:22:25,960
his name, but it's like, dude, I
grew up in the business you're

464
00:22:25,960 --> 00:22:27,400
doing.
You're doing this wrong, man.

465
00:22:27,400 --> 00:22:29,680
You're just, the way you do your
breaks is wrong.

466
00:22:29,680 --> 00:22:31,960
You come out, you play 2 slow
songs in a row.

467
00:22:31,960 --> 00:22:34,480
You don't do that.
You never play 2 slow songs in a

468
00:22:34,480 --> 00:22:36,000
row.
At the time, you didn't play 2

469
00:22:36,000 --> 00:22:37,880
chicks in a row.
You just didn't, you know, and

470
00:22:37,880 --> 00:22:38,720
you just.
Yeah.

471
00:22:38,720 --> 00:22:40,440
And see, that's my biggest
problem with country music now

472
00:22:40,440 --> 00:22:43,320
because because Mike and I have
talked about music all the time.

473
00:22:43,320 --> 00:22:45,520
Like we, we like everything up
and down the dial, right?

474
00:22:46,200 --> 00:22:48,320
Well, Nikki and I go country
dances Saturday nights at Denim

475
00:22:48,320 --> 00:22:51,920
and Diamonds right in Mesa.
And, and they used to have this

476
00:22:51,920 --> 00:22:54,200
really cool format where they
play all these upbeat songs.

477
00:22:54,640 --> 00:22:57,680
Then they then they'd throw in
two to three line dances and

478
00:22:57,680 --> 00:22:59,720
then they'd have a couple slow
songs coming out of that.

479
00:22:59,720 --> 00:23:01,720
Rightfully so, because line
dances, you know, get all the

480
00:23:01,720 --> 00:23:03,560
women sweating and all that kind
of shit.

481
00:23:04,200 --> 00:23:05,520
And then they we like sweaty
women go.

482
00:23:05,520 --> 00:23:07,520
Ahead we do, and we like them
bouncing up and down.

483
00:23:07,520 --> 00:23:10,120
We like watching shaking their
ass and stuff, you know, having

484
00:23:10,120 --> 00:23:11,560
fun.
There's nothing better than

485
00:23:11,560 --> 00:23:15,040
watching watching your wife
shake her ass on a dance floor

486
00:23:15,040 --> 00:23:18,440
with, you know, 100 other women
just saying so.

487
00:23:18,440 --> 00:23:21,000
Nobody's arguing.
No, but now they, but now they

488
00:23:21,000 --> 00:23:23,760
kind of evolved that shit to
where it's there's, there's too

489
00:23:23,760 --> 00:23:26,920
many slow songs and stuff.
And so when we go, when we're

490
00:23:26,920 --> 00:23:29,880
heading out there, we put on,
you know, a country station,

491
00:23:29,880 --> 00:23:33,200
just kind of whatever.
And there's so much slow music

492
00:23:33,200 --> 00:23:36,800
now.
It's it's like country should be

493
00:23:36,800 --> 00:23:38,200
upbeat.
I mean, I get the old school

494
00:23:38,200 --> 00:23:40,600
country I grew up on Conway
Twitty, Charlie Pride, Oak Ridge

495
00:23:40,600 --> 00:23:42,680
Boys, Tattler Brothers, you
know, all that stuff.

496
00:23:42,680 --> 00:23:44,920
Eddie Rabbit, you know.
Eddie Rabbit.

497
00:23:45,360 --> 00:23:47,600
Love a rainy night?
Right, exactly so.

498
00:23:47,680 --> 00:23:52,360
But their upbeat stuff is so
much more engaging, I think,

499
00:23:52,360 --> 00:23:53,880
than this sappy little slow
stuff.

500
00:23:53,880 --> 00:23:58,000
Because you, this is nobody
wants to dance like this on a

501
00:23:58,000 --> 00:24:01,400
Saturday night.
Oh, you know, it's like pick it

502
00:24:01,400 --> 00:24:02,680
up.
Even some of the even some of

503
00:24:02,680 --> 00:24:07,040
the kind of the pop rock country
guys like Stapleton, really good

504
00:24:07,040 --> 00:24:10,000
voice, kind of like his lyrics
and shit, but so much of his

505
00:24:10,000 --> 00:24:12,960
stuff is so slow and boring.
It's like, come on man, take

506
00:24:12,960 --> 00:24:15,680
advantage of your raspiness,
take advantage of that growl and

507
00:24:15,680 --> 00:24:19,200
fucking launch out, you know?
Do some hitting Bob Seger.

508
00:24:19,640 --> 00:24:22,320
Right, there you go, Bob Seger.
Who?

509
00:24:22,640 --> 00:24:24,040
Doesn't go.
That's an interview I have a

510
00:24:24,040 --> 00:24:25,160
long time ago.
That's a whole.

511
00:24:25,160 --> 00:24:27,280
Other story, so that was see,
that was that was going to be my

512
00:24:27,280 --> 00:24:29,120
next question.
Out of everybody you've ever

513
00:24:29,120 --> 00:24:32,800
talked to in your 40 years
career, what would you, I don't

514
00:24:32,800 --> 00:24:34,680
want you to go down the path of
every single interview because

515
00:24:34,680 --> 00:24:35,800
that would probably take you
forever.

516
00:24:35,800 --> 00:24:39,160
But like, what are the top three
interviews that you've done and

517
00:24:39,160 --> 00:24:41,720
and what sticks out most in your
mind about those?

518
00:24:42,160 --> 00:24:44,560
OK, well, first I will start
with Bob Seger because it was

519
00:24:44,560 --> 00:24:48,280
right when I started.
So this was the Against the Wind

520
00:24:48,280 --> 00:24:51,360
tour.
OK, OK, the wind and all that.

521
00:24:51,360 --> 00:24:54,040
And I was already a Seger fan
because I, I love Turn the Page.

522
00:24:54,040 --> 00:24:56,080
That song hit me in a lot of
ways because I was that kid.

523
00:24:56,080 --> 00:24:58,200
I I had long hair.
I moved around a lot.

524
00:24:58,200 --> 00:25:01,000
People made assumptions of me
when I walked into a new school

525
00:25:01,000 --> 00:25:02,720
and whatever.
And OK, so turn the page

526
00:25:02,720 --> 00:25:05,320
question, what do you think
about Metallica's cover of Turn

527
00:25:05,320 --> 00:25:07,440
the Page?
Love it because that's the

528
00:25:07,440 --> 00:25:09,200
version our band used to play.
Thank you.

529
00:25:09,520 --> 00:25:13,920
Because we would, yeah.
And obviously you saw the video

530
00:25:13,920 --> 00:25:15,360
of Metallica's turn the page,
right?

531
00:25:15,560 --> 00:25:17,960
Yep.
And the contrast between Seger's

532
00:25:17,960 --> 00:25:20,720
and Metallica's I think is just
genius because I never would

533
00:25:20,720 --> 00:25:24,280
have thought of that approach
until and and being our father,

534
00:25:24,280 --> 00:25:26,520
when I first saw that video, I
was disturbed.

535
00:25:26,520 --> 00:25:29,120
I'm like, what the fuck did they
do to Bob Seger?

536
00:25:29,480 --> 00:25:31,320
Yep.
But then as you listen to it, it

537
00:25:31,320 --> 00:25:33,080
just.
Wasn't that Wayne Isham, Mark?

538
00:25:34,120 --> 00:25:35,520
I think so.
Yeah, probably.

539
00:25:35,680 --> 00:25:37,920
Amazing, amazing musical
director.

540
00:25:38,080 --> 00:25:39,560
Yeah.
So go so so go back to your

541
00:25:39,560 --> 00:25:42,200
story about Bob Seger.
Yeah, so the early 80s Against

542
00:25:42,200 --> 00:25:44,440
the Wind tour.
So Daddy's working at Channel 3,

543
00:25:44,440 --> 00:25:45,840
as I said, and I was killing
time.

544
00:25:45,840 --> 00:25:48,560
So I was in the Channel 3
studios a lot when I wasn't

545
00:25:48,760 --> 00:25:52,120
doing my radio work, whatnot.
And because it's like I had

546
00:25:52,120 --> 00:25:55,040
acts, I had the codes to get
into an Effort TV station, you

547
00:25:55,040 --> 00:25:57,040
know, it's like I'm sitting
there on the even when my dad

548
00:25:57,040 --> 00:26:00,280
wasn't there, the guys knew me.
So anyway, I saw up on the

549
00:26:00,280 --> 00:26:02,960
assignment board, it said Bob
Seger, Veterans Memorial

550
00:26:02,960 --> 00:26:05,680
Coliseum, and I saw the
cameraman's name, who I'd been

551
00:26:05,680 --> 00:26:08,200
introduced to.
So my dad sits down.

552
00:26:08,320 --> 00:26:08,960
What?
What's that?

553
00:26:09,720 --> 00:26:13,600
The Madhouse on McDowell.
The Madhouse on McDowell So my

554
00:26:13,600 --> 00:26:16,560
dad sits down at his desk and
and I said, hey dad, what?

555
00:26:16,640 --> 00:26:18,640
What's up with that?
What's he goes up?

556
00:26:19,320 --> 00:26:21,080
Bob Seger.
That means that they're I go.

557
00:26:21,080 --> 00:26:23,640
I know what it means, but he
goes, you want to go and they

558
00:26:23,640 --> 00:26:25,800
go, oh, hell yeah.
So he calls over the cameraman.

559
00:26:25,800 --> 00:26:29,000
He goes, hey, is it OK if my son
is the grip on this?

560
00:26:29,480 --> 00:26:32,800
And the grip means I carry the
battery pack and everything else

561
00:26:32,800 --> 00:26:36,720
and the camera goes hell yeah,
because then he doesn't have to.

562
00:26:36,720 --> 00:26:39,880
So the cameraman and I were
strung together with about a 10

563
00:26:39,880 --> 00:26:43,600
foot heavy cable because he had
a big shoulder Cam and I had to

564
00:26:43,600 --> 00:26:45,080
stay within 10 feet of him the
whole time.

565
00:26:45,480 --> 00:26:47,880
I had battery packs like
Bandoleros.

566
00:26:47,880 --> 00:26:49,560
I'm like, so I was all loaded
up.

567
00:26:49,560 --> 00:26:51,840
I was, you know, but but that
meant.

568
00:26:51,840 --> 00:26:55,160
So we went over at 4:00 because
we were going to film sound

569
00:26:55,160 --> 00:26:57,240
check.
And then we got to interview Bob

570
00:26:57,240 --> 00:26:59,400
Seger, now the reporter, Alan
Rapp.

571
00:27:01,320 --> 00:27:03,840
Yeah.
Alan Rappaport as we're driving

572
00:27:03,840 --> 00:27:05,400
there.
He's going, you guys, I got to

573
00:27:05,400 --> 00:27:07,000
admit, I don't know how much Bob
Seger I go.

574
00:27:07,000 --> 00:27:11,600
I, I often love him, dude.
And so I was feeding Alan

575
00:27:11,600 --> 00:27:15,160
questions to ask him that went
back to night moves and things

576
00:27:15,160 --> 00:27:16,920
like that.
And the Against the Wind tour.

577
00:27:16,920 --> 00:27:19,160
And the Against the Wind really
was a commercial success.

578
00:27:19,320 --> 00:27:21,160
He'd already had it.
But this made nationwide.

579
00:27:21,600 --> 00:27:25,320
So I'd have to say that was
because I sat literally 3 feet

580
00:27:25,320 --> 00:27:27,800
away from Bob Seger as he chain
smoked.

581
00:27:28,800 --> 00:27:31,560
And he even says it one of his
songs he smokes 4-4 packs of

582
00:27:31,560 --> 00:27:35,000
cigarettes a day.
He chain smoked and, and, but I

583
00:27:35,000 --> 00:27:36,600
was just sitting there and he
had these stories.

584
00:27:36,600 --> 00:27:40,320
And so I'm feeding the questions
in real time to the reporter so

585
00:27:40,520 --> 00:27:43,600
he can ask them.
And then, but anyway, so I, I

586
00:27:43,600 --> 00:27:48,600
kind of got to inter interview
him as far as other people.

587
00:27:48,600 --> 00:27:53,680
Gosh, you know, I'd rather give
you examples of people I was on

588
00:27:53,680 --> 00:27:57,320
the air with some some super
talented radio people like you

589
00:27:57,320 --> 00:27:59,520
have Beth MacDonald.
I spent a lot of time with her

590
00:27:59,520 --> 00:28:03,640
and how her brain works.
One guy was Danny Bonaducci, who

591
00:28:03,640 --> 00:28:06,760
was, yeah, yeah.
When he was at Power 92 back in

592
00:28:06,760 --> 00:28:08,680
the day, they brought him in as
a morning guy.

593
00:28:09,160 --> 00:28:13,800
Whatever happened to He ended up
being a DJ in Seattle for a

594
00:28:13,800 --> 00:28:15,240
number of years.
Successful morning.

595
00:28:15,560 --> 00:28:16,760
Morning.
Has done a great million

596
00:28:16,760 --> 00:28:21,320
episodes of World's Dumbest too.
Yeah, he so he did everything he

597
00:28:21,320 --> 00:28:23,040
was.
He would say it if he was here.

598
00:28:23,240 --> 00:28:25,320
He was a media whore.
What do you want him to do?

599
00:28:25,720 --> 00:28:28,520
He recently retired because he
had that brain surgery which

600
00:28:28,520 --> 00:28:31,040
he's recovering from and I
believe he's living in Palm

601
00:28:31,040 --> 00:28:34,400
Springs.
But so I really enjoyed.

602
00:28:34,400 --> 00:28:36,640
But you know, you guys, you said
not to give you a list.

603
00:28:37,520 --> 00:28:40,040
One of the well, one of the
advantages of me.

604
00:28:40,520 --> 00:28:46,680
Let me set the stage for you.
So from 2012 until 2022, I

605
00:28:46,680 --> 00:28:49,240
worked in the iheart building.
And in that iheart building you

606
00:28:49,240 --> 00:28:50,920
had eight radio stations.
OK, sure.

607
00:28:51,240 --> 00:28:54,560
You had KISS FM 95.5, the
mountain, I'm counting down the

608
00:28:54,560 --> 00:28:59,320
hall 95.5, the Mountain Mix 96.9
Knix Country Kez.

609
00:29:00,080 --> 00:29:04,200
You had KFYI, you had Extra
Sports 910 and you had KOA, 3

610
00:29:04,200 --> 00:29:06,720
letter radio station that for
the most part would play classic

611
00:29:06,720 --> 00:29:08,800
hits.
Because of those eight different

612
00:29:08,800 --> 00:29:12,560
stations, each one would have
different types of celebrities

613
00:29:12,560 --> 00:29:15,040
or musicians in to serve that
station.

614
00:29:15,480 --> 00:29:18,200
So we literally had everybody.
I remember seeing Taylor Swift

615
00:29:18,200 --> 00:29:20,480
when she was 13.
They her parent, her mother

616
00:29:20,480 --> 00:29:22,080
paraded her and she performed
for it.

617
00:29:22,280 --> 00:29:25,480
Justin Bieber came in as a kid
because we are such a large

618
00:29:25,480 --> 00:29:28,680
media presence.
We had we had 43% of the Phoenix

619
00:29:28,680 --> 00:29:32,080
listenership.
So I mean, there was just always

620
00:29:32,080 --> 00:29:36,120
these celebrities coming in, so.
That's crazy, 43%.

621
00:29:36,280 --> 00:29:39,920
OK, so, so, so, so, so typically
like, like just in case you join

622
00:29:39,920 --> 00:29:41,320
us boys and girls, this is Mark
Jeffrey.

623
00:29:41,320 --> 00:29:44,400
He's a, he's an icon in the, in
the radio industry in Arizona.

624
00:29:44,400 --> 00:29:48,840
His his dad was in, in the radio
industry, TV industry forever

625
00:29:48,840 --> 00:29:51,040
and ever.
So he and I met years ago.

626
00:29:51,040 --> 00:29:52,520
I've been bugging him like hell
to come on the show.

627
00:29:52,520 --> 00:29:54,280
So here he is.
So we're talking about his

628
00:29:54,280 --> 00:29:56,360
experience in his life behind
the microphone.

629
00:29:57,480 --> 00:29:59,960
So this will be a good one, I
think, because you always

630
00:29:59,960 --> 00:30:01,280
remember the ones that pissed
you off.

631
00:30:01,280 --> 00:30:04,640
It's so, so in your in your
time, right at I heart.

632
00:30:04,640 --> 00:30:06,600
Let's just narrow it down to I
heart because like you just

633
00:30:06,600 --> 00:30:09,360
said, eight different stations,
so many people coming in and

634
00:30:09,360 --> 00:30:10,720
out.
That's where you and I'm at.

635
00:30:11,680 --> 00:30:15,080
Who, who can you remember one
single artist or group that you

636
00:30:15,080 --> 00:30:17,520
just absolutely met and saw?
Like, wow, these guys are just

637
00:30:17,520 --> 00:30:23,080
fucking assholes.
Well, yeah, I'd hate to say that

638
00:30:23,080 --> 00:30:24,920
because I'm not a negative guy,
OK, OK.

639
00:30:24,920 --> 00:30:27,280
And I'll say it this way.
I'll say it this way, OK?

640
00:30:28,120 --> 00:30:29,840
OK.
So I was on the air every

641
00:30:29,840 --> 00:30:31,880
morning.
I was on Radio Phoenix radio at

642
00:30:31,880 --> 00:30:34,680
six O 1:00 AM for 40 straight
years.

643
00:30:34,680 --> 00:30:35,480
OK.
Yep.

644
00:30:35,920 --> 00:30:38,600
And so I would be on till 9:00.
I also did split shift for about

645
00:30:38,600 --> 00:30:40,080
27 years.
I'd be on the afternoon.

646
00:30:40,080 --> 00:30:41,440
But let's talk about mornings,
OK?

647
00:30:41,840 --> 00:30:46,480
When you bring any musician in
the world, Yep, at 6:30 you're

648
00:30:46,480 --> 00:30:49,880
parading him into a studio and
he just did a concert maybe the

649
00:30:49,880 --> 00:30:52,240
night before and he's got a
concert your time that night,

650
00:30:52,600 --> 00:30:54,200
right.
He's not at his best.

651
00:30:54,600 --> 00:30:59,320
They I mean, I can't tell you
how many guys that came in, they

652
00:30:59,320 --> 00:31:01,440
were quiet, they had bags under
their eyes.

653
00:31:01,840 --> 00:31:05,840
You get I would get them coffee
artist, but they're not you

654
00:31:05,840 --> 00:31:08,320
know, it's like now we're we're
a bunch of morning radio people.

655
00:31:08,520 --> 00:31:11,440
I'm a spaz.
So dude, I wake up in the

656
00:31:11,440 --> 00:31:13,920
morning like this now and you're
probably thinking, Oh my God,

657
00:31:13,920 --> 00:31:14,560
how's your wife let?
Me.

658
00:31:14,560 --> 00:31:16,400
Ask it.
Let me ask you that question in

659
00:31:16,400 --> 00:31:17,560
a different way.
There you go.

660
00:31:17,560 --> 00:31:20,040
OK.
Who genuinely acted like they

661
00:31:20,040 --> 00:31:24,400
wanted to be there?
And who acted like they were

662
00:31:24,400 --> 00:31:27,320
just going through the motions
the most to you?

663
00:31:27,320 --> 00:31:29,360
That's a good question.
Instead of, you know, instead of

664
00:31:29,360 --> 00:31:31,920
like, they were assholes.
They were just like, Oh my God,

665
00:31:31,920 --> 00:31:34,000
it's just another interview.
Yeah, yeah.

666
00:31:34,120 --> 00:31:37,000
Yeah, I think I'm more
interested in who did you think

667
00:31:37,000 --> 00:31:41,760
genuinely acted like that?
This is my life and I love being

668
00:31:41,760 --> 00:31:44,400
here and you know, if you want
to keep it positive.

669
00:31:45,000 --> 00:31:45,560
Yeah, yeah.
OK.

670
00:31:45,640 --> 00:31:47,840
Well, let's start with do you
remember the band Nelson?

671
00:31:47,920 --> 00:31:48,920
The 2 Nelson Boys?
Yep.

672
00:31:48,960 --> 00:31:51,480
Oh yeah, absolutely can't live
without your love and affection.

673
00:31:51,720 --> 00:31:55,520
Dude and and the sons of Ricky
Nelson and the grandsons of

674
00:31:55,520 --> 00:31:58,960
Ozzie Nelson, yes.
And they're so lucid and non

675
00:31:58,960 --> 00:32:00,800
drugged up.
I talked to those guys.

676
00:32:00,800 --> 00:32:02,360
They talked to a group of us for
like 2.

677
00:32:02,360 --> 00:32:03,560
Hours, Gunner and Matthew.
Right.

678
00:32:03,640 --> 00:32:04,200
Yeah, that's right.
Yeah.

679
00:32:06,320 --> 00:32:09,680
Just fabulous, nice guys.
Just so glad to be there, so

680
00:32:09,680 --> 00:32:12,600
giving of their time as we
brought people in.

681
00:32:13,160 --> 00:32:16,000
They did a an acoustic show for
us with that crowd.

682
00:32:16,000 --> 00:32:18,320
I'd also put in Rob Thomas for
Matchbox 20.

683
00:32:18,320 --> 00:32:21,320
Nice, sweet, didn't know I'm
sweetheart of a guy.

684
00:32:21,600 --> 00:32:25,920
As a matter of fact, as they
were coming in and we knew they

685
00:32:25,920 --> 00:32:27,120
were going to come in.
So the next day.

686
00:32:27,120 --> 00:32:30,160
So Chris Barber, one of our
engineers, they're great.

687
00:32:30,160 --> 00:32:32,520
Chris Barber, great engineer
here in Phoenix for a long time

688
00:32:32,840 --> 00:32:34,160
came to be go.
Mark, you're a musician.

689
00:32:34,160 --> 00:32:36,080
I know you play keys.
Dude, I need a keyboard stand

690
00:32:36,080 --> 00:32:37,280
and I need it for tomorrow
morning.

691
00:32:37,480 --> 00:32:39,360
I said cool, I got several.
I play keys.

692
00:32:39,520 --> 00:32:41,760
I'll bring one in for you.
I didn't know, but that was for

693
00:32:41,760 --> 00:32:44,200
Rob Thomas.
Rob Thomas said yeah, yeah.

694
00:32:44,400 --> 00:32:47,400
So I have pictures of Rob Thomas
not only used my keyboard stand,

695
00:32:47,400 --> 00:32:49,920
but used my microphone stand
because he had to have a for

696
00:32:49,920 --> 00:32:52,800
people who are just listening
and, and I'd see it.

697
00:32:53,200 --> 00:32:56,960
He required a stick microphone.
He didn't like one on an angle

698
00:32:57,240 --> 00:33:01,200
because he was used to holding a
stick microphone with a, a round

699
00:33:01,200 --> 00:33:03,200
heavy bass to it.
That's what he used.

700
00:33:03,560 --> 00:33:06,000
I had one.
We didn't have one anywhere.

701
00:33:06,120 --> 00:33:08,640
We had eight radio stations,
dude, we looked everywhere.

702
00:33:08,640 --> 00:33:11,080
We didn't have one there.
That's because.

703
00:33:11,080 --> 00:33:13,040
All of ours were mounted like
ours are mounted.

704
00:33:13,040 --> 00:33:14,360
You know, they were all mounted
mics, yeah.

705
00:33:14,400 --> 00:33:17,280
What you're talking about was
what we used on stage, because I

706
00:33:17,280 --> 00:33:18,280
used that for years.
Too.

707
00:33:18,280 --> 00:33:20,200
That's absolutely.
Like the weighted bass, because

708
00:33:20,200 --> 00:33:22,360
then you can get rocking with
the song and the motion and

709
00:33:22,360 --> 00:33:25,680
stuff and you know it's.
Got a heavy bass to it and you

710
00:33:25,680 --> 00:33:26,800
can do it.
You can have a lot of fun.

711
00:33:26,800 --> 00:33:28,080
You can roll it whatever,
whatever.

712
00:33:28,560 --> 00:33:31,400
So so Rob Thomas was super
giving.

713
00:33:32,000 --> 00:33:36,160
Also, I'd like to point out Lady
Antebellum because.

714
00:33:36,680 --> 00:33:38,640
I like that band too as a
country band.

715
00:33:38,800 --> 00:33:41,720
Dude, dude.
And I saw them before they were

716
00:33:41,720 --> 00:33:43,440
established.
So here's what happened.

717
00:33:43,760 --> 00:33:45,840
And this would happen often
because we had eight radio

718
00:33:45,840 --> 00:33:47,640
stations.
What would happen?

719
00:33:47,640 --> 00:33:50,600
We had a performance studio and
two or three times a week, a

720
00:33:50,600 --> 00:33:53,600
band that you may or may not
have heard of would be in that

721
00:33:53,600 --> 00:33:55,880
performance studio because all
they want to do, hey, can we

722
00:33:55,880 --> 00:33:58,400
just come demo for you?
I Heart guys, because I Heart

723
00:33:58,520 --> 00:34:00,800
Media, the largest media company
in the world.

724
00:34:01,000 --> 00:34:05,120
We had 850 radio stations, which
was four times more than any

725
00:34:05,120 --> 00:34:07,760
other entity on the planet.
OK, so pleasing.

726
00:34:07,760 --> 00:34:09,400
I Heart could go a long way,
right?

727
00:34:11,159 --> 00:34:13,159
And pissing off.
On the opposite.

728
00:34:13,320 --> 00:34:16,639
Direction, Gianini told me.
Gianini told me many stories

729
00:34:16,639 --> 00:34:19,840
about the bands that came in and
we're just assholes and you

730
00:34:19,840 --> 00:34:21,800
never heard from them again.
Yeah, yeah.

731
00:34:22,080 --> 00:34:24,639
So I would get, we would get
alerts.

732
00:34:24,639 --> 00:34:28,400
Hey, so and so I would hang
around, I'd go have lunch up in

733
00:34:28,400 --> 00:34:30,239
the performance studio.
If there was any band there at

734
00:34:30,239 --> 00:34:32,840
all, I'd just sit in the back,
eat my sandwich and and watch

735
00:34:32,840 --> 00:34:35,280
many bands that would never
amount to anything.

736
00:34:35,800 --> 00:34:37,880
They sounded good.
So one day it was like Lady

737
00:34:37,880 --> 00:34:40,239
Antebellum never heard of them
because they weren't out yet.

738
00:34:40,760 --> 00:34:43,400
And so they walked in.
They did an unplugged acoustic

739
00:34:43,400 --> 00:34:45,840
set and I was like, holy crap,
really.

740
00:34:45,840 --> 00:34:47,560
They were tight.
They were on it.

741
00:34:47,560 --> 00:34:49,239
They were pleasant, they were
engaging.

742
00:34:49,480 --> 00:34:52,639
They took a couple of requests
of some classic oldies and I,

743
00:34:52,639 --> 00:34:54,159
I'm not even a country fader
really.

744
00:34:54,159 --> 00:34:57,080
I was sitting there eating,
going those those people are

745
00:34:57,080 --> 00:34:58,120
good.
They're polished.

746
00:34:58,280 --> 00:35:00,600
They walked in.
They said yes, ma'am, no ma'am.

747
00:35:00,600 --> 00:35:04,440
They said thank you because if
you could get yourself on Knix

748
00:35:04,960 --> 00:35:07,200
boy, you could really skyrocket
yourself in a hurry.

749
00:35:07,200 --> 00:35:08,240
It would.
It would really help.

750
00:35:09,680 --> 00:35:13,680
So I know when monster K&X same.
With Travis Tritt, super nice

751
00:35:13,680 --> 00:35:17,880
guy, All right, All the country
guys, I have to say most of the

752
00:35:17,880 --> 00:35:19,920
country guys were.
You know, did Garth Brooks ever

753
00:35:19,920 --> 00:35:21,680
come through Phoenix?
Garth Brooks, Sure.

754
00:35:21,800 --> 00:35:24,160
K&IX broke him.
He gives When he gave his

755
00:35:24,160 --> 00:35:27,360
acceptance speech to the Hall of
Fame, he mentioned K&IX, OK,

756
00:35:27,360 --> 00:35:29,400
Because we are one of the first
stations to play him.

757
00:35:29,880 --> 00:35:31,320
Oh, no, that's very back in the
day.

758
00:35:31,400 --> 00:35:33,000
Yeah, yeah, yeah.
Super nice guy.

759
00:35:33,000 --> 00:35:35,080
So my interaction with him was
just a couple of words.

760
00:35:35,360 --> 00:35:38,400
But let me set the stage for you
guys this way, because I know

761
00:35:38,400 --> 00:35:40,880
you keep saying icon.
I.

762
00:35:41,880 --> 00:35:45,560
Appreciate it but but but I
think of myself.

763
00:35:45,720 --> 00:35:48,400
Marks really humble boys and
girls, so he doesn't really he

764
00:35:48,400 --> 00:35:52,000
doesn't really think that like
like Mike said like Mike

765
00:35:52,000 --> 00:35:53,880
remembers hearing Mark his
entire.

766
00:35:53,880 --> 00:35:55,240
Life.
Oh, your voice is just so

767
00:35:55,240 --> 00:35:57,240
familiar to me.
You know, it's like I'm talking

768
00:35:57,240 --> 00:35:59,120
to one of my friends and I just
met this guy.

769
00:35:59,160 --> 00:36:01,520
So that's how familiar you are
to me.

770
00:36:01,760 --> 00:36:03,360
And that's, and that's Mark's
personality.

771
00:36:03,360 --> 00:36:05,120
Mike, to be honest with you,
that's just like the first time

772
00:36:05,120 --> 00:36:07,560
I met him, really.
It was like this guy's my friend

773
00:36:07,560 --> 00:36:09,560
and I just met him, but.
Yeah, this is amazing.

774
00:36:09,560 --> 00:36:13,160
I'm having a blast.
And so and so like involved in

775
00:36:13,160 --> 00:36:14,200
the.
Jam together, Mike.

776
00:36:14,840 --> 00:36:15,880
It's.
Absolutely.

777
00:36:16,120 --> 00:36:20,720
So involved in my podunk little
show, but he made my guests feel

778
00:36:20,720 --> 00:36:23,640
that much more important because
he took over the tours, like

779
00:36:23,640 --> 00:36:26,000
showing them all the things so
that but that's just Mark.

780
00:36:26,000 --> 00:36:27,400
That's so cool.
Very giving.

781
00:36:27,400 --> 00:36:31,160
We had a blast, you know?
And I appreciate that.

782
00:36:31,160 --> 00:36:34,800
And some of the way I got there
is because my dad raised me that

783
00:36:34,800 --> 00:36:37,600
way.
I grew up around a lot of stars

784
00:36:37,600 --> 00:36:39,960
that my dad knew.
So I could never get ahead of

785
00:36:39,960 --> 00:36:42,800
myself because you guys, my dad
was on television.

786
00:36:43,000 --> 00:36:44,920
Sure, you could be on radio and
I can walk around.

787
00:36:44,920 --> 00:36:47,000
Nobody knows who I am.
Try walking around with a guy

788
00:36:47,000 --> 00:36:48,600
like my dad who was on TV every
day.

789
00:36:48,920 --> 00:36:52,080
I mean in in the city that he's
on because John hooks one of my

790
00:36:52,080 --> 00:36:54,440
best friends.
So when John the Hook and I,

791
00:36:55,400 --> 00:36:56,680
they look, they don't look at
me.

792
00:36:57,120 --> 00:37:00,240
John Hook looks like he's on
Channel 10, Fox 10 here.

793
00:37:00,240 --> 00:37:01,960
He's the afternoon and night
time anchor.

794
00:37:02,280 --> 00:37:05,400
Been so for a long time.
So when I started to get into

795
00:37:05,400 --> 00:37:09,560
radio, my first goal was I
wanted to be a cool nighttime

796
00:37:09,560 --> 00:37:13,360
rock jock.
I wanted to play Bob Seger.

797
00:37:13,680 --> 00:37:17,920
I wanted I was in love with the
early metal, even Alice Cooper,

798
00:37:17,920 --> 00:37:20,440
things like that.
Love, love, love the Scorpions

799
00:37:20,440 --> 00:37:23,480
and I got it.
So I wanted to play that music,

800
00:37:23,480 --> 00:37:27,320
right.
But as I got into radio, I had a

801
00:37:27,320 --> 00:37:29,200
choice.
When I was working for Cool FM,

802
00:37:29,200 --> 00:37:31,920
kool-aid and FM, we were playing
classic hits and everything like

803
00:37:31,920 --> 00:37:33,440
that.
Great opportunity.

804
00:37:33,920 --> 00:37:36,680
A job for traffic started.
It was open.

805
00:37:36,680 --> 00:37:40,240
So I would be on Cool AM and FM
right in the morning and

806
00:37:40,240 --> 00:37:42,560
afternoon on both.
So I would be on four different

807
00:37:42,560 --> 00:37:45,280
radio shows, right?
On 2 morning Kool AM and FM, 2

808
00:37:45,280 --> 00:37:47,520
afternoon Kool AM and FM, right?
Yeah, yeah.

809
00:37:47,520 --> 00:37:50,480
And the Kool AM and FM were
ranked top ten in the market

810
00:37:50,480 --> 00:37:52,240
right now.
So I went to my dad and we had a

811
00:37:52,240 --> 00:37:55,160
long talk about it.
And So what I determined at that

812
00:37:55,240 --> 00:37:59,360
time was I could fight and
scratch to have my own show or I

813
00:37:59,360 --> 00:38:02,160
could do what I always did.
And I'm like a good offensive

814
00:38:02,160 --> 00:38:05,040
lineman on a football team.
I don't need the accolades.

815
00:38:05,280 --> 00:38:06,800
I want to be on the winning
team.

816
00:38:07,200 --> 00:38:09,360
That puts me on the other side
of the velvet rope.

817
00:38:09,560 --> 00:38:11,800
That's why I joined bands to
play keys.

818
00:38:11,960 --> 00:38:14,720
I'm in the back.
I sing back up and I'm thinking,

819
00:38:15,040 --> 00:38:16,920
this is awesome because I got
to.

820
00:38:17,240 --> 00:38:19,560
I didn't need to be the Chris
guy out in front.

821
00:38:19,560 --> 00:38:22,600
You know, I would.
I would align myself with the

822
00:38:22,600 --> 00:38:25,080
talented people.
So I get to go too.

823
00:38:25,560 --> 00:38:26,320
Yeah.
Yeah.

824
00:38:26,320 --> 00:38:29,840
So it allowed me.
So what I did in radio, that's

825
00:38:30,880 --> 00:38:34,120
what I was allowed to do because
I was on a bunch of different

826
00:38:34,120 --> 00:38:35,880
radio stations.
A lot of people don't know this,

827
00:38:35,880 --> 00:38:38,640
but when I did traffic in the
morning, I would be on like 4

828
00:38:38,640 --> 00:38:42,200
stations live at once because
they did breaks at different

829
00:38:42,200 --> 00:38:43,360
times.
So I switched from one to

830
00:38:43,360 --> 00:38:44,760
another to another to another.
Yeah.

831
00:38:45,560 --> 00:38:47,840
And the people who listen to
each one wouldn't necessarily

832
00:38:47,840 --> 00:38:49,280
know I was on the.
Because they think it was

833
00:38:49,280 --> 00:38:50,720
recording because you sounded
the same.

834
00:38:50,840 --> 00:38:52,040
Yeah, yeah, yeah.
Or or.

835
00:38:52,040 --> 00:38:55,160
It's like if you're KNIX, you're
not listening to KISS FM.

836
00:38:55,480 --> 00:38:57,240
Well, unless unless you're
someone like me that that

837
00:38:57,240 --> 00:38:59,080
channels well, you guys
commercial would come on.

838
00:38:59,080 --> 00:39:00,240
I'd be like, oh, here's this
station.

839
00:39:00,240 --> 00:39:01,600
Then I'd go like, fuck, he's
there again.

840
00:39:01,600 --> 00:39:04,440
Like, you know, and they can't
get every song in the Here Comes

841
00:39:04,440 --> 00:39:07,280
again, like.
Well, the reason why I'm

842
00:39:07,280 --> 00:39:09,360
annoying to you is because
according to my wife's

843
00:39:09,360 --> 00:39:11,720
calculation, and I kind of agree
with the math, although I think

844
00:39:11,720 --> 00:39:16,440
it's maybe a little low or a
little high is yeah, Jackie's my

845
00:39:16,440 --> 00:39:18,960
wife.
She I've done 3/4 of a million

846
00:39:18,960 --> 00:39:21,160
traffic reports in Phoenix.
Holy shit.

847
00:39:21,920 --> 00:39:25,120
And so here's the advantage.
What I learned because, OK, I

848
00:39:25,120 --> 00:39:27,880
was a little maniacal, you guys.
So not only did I by taking

849
00:39:27,880 --> 00:39:31,040
traffic, I got to be 4 times an
hour on some of the biggest

850
00:39:31,040 --> 00:39:35,160
shows in Phoenix in the morning.
The advantage OK, so I said this

851
00:39:35,160 --> 00:39:38,640
to Dave Pratt the other long
time morning guy talked about to

852
00:39:38,640 --> 00:39:40,920
Tim Tim Hatchrick on K and I
actually still there.

853
00:39:41,680 --> 00:39:44,240
I I asked Dave Pratt when I we
were just joking with somebody.

854
00:39:44,400 --> 00:39:47,000
I go how many times did you say
your name during your show Dave

855
00:39:47,280 --> 00:39:50,440
and he was owned.
Oh, I don't think I did.

856
00:39:50,440 --> 00:39:52,560
I go.
How many times did I say my name

857
00:39:52,680 --> 00:39:54,760
at the end of every goddamn
traffic report?

858
00:39:55,040 --> 00:39:56,200
Yep, yeah.
Right.

859
00:39:56,320 --> 00:39:57,560
Yeah.
So whose name?

860
00:39:57,720 --> 00:40:00,240
So I did 3/4 of a million
traffic reports at the end of

861
00:40:00,240 --> 00:40:04,440
every one of those Mark Jeffrey
Valley Traffic or Mark Jeffrey

862
00:40:04,440 --> 00:40:05,280
Kez or.
Whatever.

863
00:40:05,280 --> 00:40:07,080
Didn't have to tell me who you
were.

864
00:40:07,080 --> 00:40:08,840
He's like, do you remember Mark
Jeffrey?

865
00:40:08,840 --> 00:40:10,080
I'm like, Oh yeah.
Good.

866
00:40:10,080 --> 00:40:13,400
So it's I appreciate it, but
that's so part of it was like I

867
00:40:13,400 --> 00:40:17,240
was thinking yeah, hell yeah.
So when I was doing, there was a

868
00:40:17,240 --> 00:40:20,160
time on KFYI when we did
traffic, it was we pushed news

869
00:40:20,160 --> 00:40:23,000
in the morning at one point
during the format changes where

870
00:40:23,000 --> 00:40:25,560
I would be doing traffic 6 times
an hour.

871
00:40:26,400 --> 00:40:28,640
Dude, my name's at the end of
every one of those reports.

872
00:40:28,640 --> 00:40:31,120
So Mark Jeffrey Kfyi in the sky,
Mark.

873
00:40:31,120 --> 00:40:33,440
Jeffrey Kfyi in the sky Mark,
you know so.

874
00:40:33,800 --> 00:40:37,120
Now, are you a contract employee
to every one of those stations

875
00:40:37,120 --> 00:40:38,280
is.
That no, I was an I Heart

876
00:40:38,280 --> 00:40:39,960
employee.
OK, so.

877
00:40:40,000 --> 00:40:45,040
So I heart paid me.
So I was, I got, I was in a

878
00:40:45,280 --> 00:40:49,320
weird position.
So I was taken out of the iheart

879
00:40:49,320 --> 00:40:52,480
Phoenix radio budget for some of
my pay.

880
00:40:52,800 --> 00:40:55,720
And then I was taken out of what
was called the Total Traffic and

881
00:40:55,720 --> 00:40:58,600
News Network budget on a
national level.

882
00:40:58,880 --> 00:41:03,480
Because I distribute, I
coordinated news, traffic,

883
00:41:03,480 --> 00:41:07,120
weather, sports to a bunch of
cities and states on this part

884
00:41:07,120 --> 00:41:09,320
of the United States.
So if you don't mind, I'll tell

885
00:41:09,320 --> 00:41:11,040
you in one minute what that
meant.

886
00:41:11,840 --> 00:41:15,280
Let's say Mike, you on a radio
station, you're in El Paso, TX,

887
00:41:15,520 --> 00:41:17,640
you don't have a lot of money,
but you got a morning guy and

888
00:41:17,640 --> 00:41:19,760
it's going to be you, Mike, and
it's your station, okay?

889
00:41:20,120 --> 00:41:21,680
You're the morning guy.
Congratulations.

890
00:41:22,040 --> 00:41:24,000
It's going to be a rock station.
It's going to kick ass.

891
00:41:24,280 --> 00:41:28,440
You know you're yeah, it's the
stations ranked 23 in El Paso.

892
00:41:28,440 --> 00:41:29,760
But you have ideas.
You're going to flip around.

893
00:41:29,760 --> 00:41:32,000
You're the morning guy, and then
you've got enough money where

894
00:41:32,000 --> 00:41:34,840
you can hire a pretty good
afternoon person for mid days.

895
00:41:34,840 --> 00:41:36,480
You're going to pipe that in
from another.

896
00:41:36,480 --> 00:41:38,840
You're just going to pay a
syndication to bring it in,

897
00:41:39,080 --> 00:41:40,680
whoever that might be.
Not hard to do.

898
00:41:40,680 --> 00:41:43,640
Same with your overnights.
So you and I connect because

899
00:41:43,640 --> 00:41:46,080
usually I would seek you out and
go, hey, Mike, do you want news?

900
00:41:46,400 --> 00:41:48,040
And you go, yeah, I want news.
I can't afford it.

901
00:41:48,040 --> 00:41:49,120
I go.
You don't need to afford it,

902
00:41:49,120 --> 00:41:51,320
dude.
I'll get you a news guy and I'll

903
00:41:51,320 --> 00:41:54,840
send you 10 different demos.
Male, female, young, old and of

904
00:41:54,840 --> 00:41:57,320
different people reading the
news, you're going to pick one.

905
00:41:57,320 --> 00:41:59,400
You go, I like this guy, I like
Stan, he sounds good.

906
00:41:59,400 --> 00:42:02,280
I'm going to say cool.
You're going to get Stan to do a

907
00:42:02,280 --> 00:42:04,360
news for you 4 times every
morning.

908
00:42:04,520 --> 00:42:06,360
He'll send it at the top of the
hour in a file.

909
00:42:06,360 --> 00:42:08,120
It's going to go right into your
program blog.

910
00:42:08,320 --> 00:42:09,720
You don't have to do anything
but play it.

911
00:42:09,920 --> 00:42:13,080
At the end of that newscast is a
15 second commercial that

912
00:42:13,080 --> 00:42:15,280
belongs to me.
You get your talent that you

913
00:42:15,280 --> 00:42:17,360
can't afford.
I'll get you LA level talent.

914
00:42:17,360 --> 00:42:19,400
Do you want a weather guy?
Do you want a sports guy?

915
00:42:19,400 --> 00:42:22,160
Do you want country news guy?
I can get you whatever you want.

916
00:42:22,160 --> 00:42:24,480
And at the end is a 15 second
commercial.

917
00:42:24,600 --> 00:42:27,920
So for I heart for my 9 cities
that I mentioned earlier, I

918
00:42:27,920 --> 00:42:30,200
gathered up all those
commercials, sent them to New

919
00:42:30,200 --> 00:42:33,320
York corporate and I heart in
New York.

920
00:42:33,920 --> 00:42:37,800
And then they, they would sell
those to, if there was a sponsor

921
00:42:37,800 --> 00:42:40,240
going, we want to appeal to 18
year old females.

922
00:42:40,240 --> 00:42:41,880
They're going cool.
All right, we're going to put

923
00:42:41,880 --> 00:42:43,760
you on in the morning on Kiss FM
in Phoenix.

924
00:42:43,760 --> 00:42:45,600
We'll put you at the end of the
newscast there.

925
00:42:45,880 --> 00:42:49,240
We've got the KRQ in LA and so
and so on and so forth.

926
00:42:49,400 --> 00:42:52,920
So what I did was I provided
talent to radio stations that

927
00:42:52,920 --> 00:42:54,520
otherwise couldn't afford high
level.

928
00:42:55,080 --> 00:42:57,600
That's see that gives people a
behind the scenes of how the

929
00:42:57,600 --> 00:43:01,080
radio business actually works
and where those personalities

930
00:43:01,080 --> 00:43:03,520
are coming from.
And because I think people

931
00:43:03,520 --> 00:43:06,320
understand they're not always
local, but they don't understand

932
00:43:06,440 --> 00:43:08,080
where they're coming from, you
know?

933
00:43:08,960 --> 00:43:10,560
Well, and what's impressive
about that, Mark?

934
00:43:10,560 --> 00:43:12,360
You did that in exactly 60
seconds.

935
00:43:12,560 --> 00:43:14,320
Thank you very much.
Because I watched the clock I

936
00:43:14,320 --> 00:43:15,080
wanted.
To see like.

937
00:43:15,440 --> 00:43:17,440
Of course you were going to do
this in 60 seconds.

938
00:43:17,440 --> 00:43:19,200
I don't.
Even I was not tired.

939
00:43:19,200 --> 00:43:25,000
That's impressive.
That was my game buddy.

940
00:43:25,520 --> 00:43:28,280
I know, I know, I know.
It's funny how him and I are OCD

941
00:43:28,280 --> 00:43:31,040
differently.
Oh, you and I like, like things

942
00:43:31,040 --> 00:43:33,560
that I care about, you don't
care about and things, I mean a

943
00:43:33,560 --> 00:43:35,960
lot of things we have in common,
but there's certain things like

944
00:43:35,960 --> 00:43:38,360
that I would have never.
I didn't even think about it

945
00:43:38,360 --> 00:43:39,840
because he said it.
I was like, I'm gonna.

946
00:43:39,960 --> 00:43:41,560
I just when he said I just
looked at the clock.

947
00:43:41,560 --> 00:43:43,680
I'm like, OK, let's see what?
Makes this amazing brother.

948
00:43:43,680 --> 00:43:45,240
It was well, and that's kind of
built in.

949
00:43:45,240 --> 00:43:47,520
I you know, what one of the
things I do now and I really

950
00:43:47,520 --> 00:43:49,920
enjoyed is I go to networking
meetings and I'd never done that

951
00:43:49,920 --> 00:43:53,560
before a because I didn't have
time, because I mean this

952
00:43:53,560 --> 00:43:55,440
without ego.
I didn't need the network.

953
00:43:55,640 --> 00:43:57,880
No, I was Mark Jeffrey.
I worked at the biggest media

954
00:43:57,880 --> 00:43:59,880
company in Phoenix, one of the
biggest in the world.

955
00:44:00,200 --> 00:44:02,120
People would go, I could
connect, I could pick up the

956
00:44:02,120 --> 00:44:04,640
phone and go, hey, dude.
And people go, dude, because

957
00:44:04,640 --> 00:44:06,920
they wanted to, you know, it's
like, how can I get connected to

958
00:44:06,920 --> 00:44:08,480
iheart, whatever their business
might be?

959
00:44:08,520 --> 00:44:11,080
Right, so, so the the small
world with this, right?

960
00:44:11,080 --> 00:44:14,440
The guy that I connected Mark
with to buy his house when he

961
00:44:14,440 --> 00:44:17,600
was selling it to buy the house
I helped him buy is a really

962
00:44:17,600 --> 00:44:21,640
good friend of mine who started
a networking group in the

963
00:44:21,640 --> 00:44:24,400
Phoenix area, which I actually
bugged him a year prior to do

964
00:44:24,400 --> 00:44:26,400
something like that.
And then we just kind of never

965
00:44:27,000 --> 00:44:29,120
reconnected and all this.
And I see Valley Connections

966
00:44:29,120 --> 00:44:31,120
coming.
I'm like, dude, like we talked

967
00:44:31,120 --> 00:44:33,600
about this a year ago and now
Mark.

968
00:44:33,600 --> 00:44:36,600
I've watched Mark actually grow
with that and actually help

969
00:44:36,600 --> 00:44:40,200
people from that group as far as
podcasting and things like that.

970
00:44:40,200 --> 00:44:43,280
So that shows you how closely
knit this world really is

971
00:44:43,280 --> 00:44:50,720
because our mutual friend, I've
known God 15 years and he and we

972
00:44:50,720 --> 00:44:53,120
trust him so much.
He's he handles my trust if

973
00:44:53,120 --> 00:44:55,320
Nikki and I.
Former Phoenix cop too, right?

974
00:44:55,360 --> 00:44:58,040
And an Army vet.
Yeah, we had him on the show.

975
00:44:58,040 --> 00:45:00,120
Mike Torsten.
Oh yeah.

976
00:45:00,120 --> 00:45:02,000
Karsten Coulson Yeah, great.
Yeah.

977
00:45:02,000 --> 00:45:04,600
So it's fabulous guy.
That's just kind of how this

978
00:45:04,600 --> 00:45:06,160
world works.
That's why I joined the

979
00:45:06,160 --> 00:45:08,640
networking group, because it was
him, because I didn't need to.

980
00:45:08,680 --> 00:45:10,560
And I said, dude, I don't need
networking.

981
00:45:10,560 --> 00:45:13,320
We started talking this No, you
have information that could

982
00:45:13,320 --> 00:45:14,760
probably be helpful to the
people there.

983
00:45:14,760 --> 00:45:16,440
I go, well, OK, if they want to
listen.

984
00:45:16,880 --> 00:45:19,800
So I go to networking groups and
talk about messaging and

985
00:45:20,360 --> 00:45:22,560
branding and that sort of thing.
It's like, are you serious about

986
00:45:22,560 --> 00:45:23,880
your brand?
Most people aren't serious.

987
00:45:24,080 --> 00:45:26,200
You guys know this.
Most people yap.

988
00:45:26,440 --> 00:45:29,400
I want to be have my own brand.
It's like, look, I come from a

989
00:45:29,400 --> 00:45:32,160
world that's put up or shut up.
How many people wanted?

990
00:45:32,840 --> 00:45:35,400
That's what you and I were
talking about before, you know,

991
00:45:35,400 --> 00:45:39,200
when Chris was getting ready to
hit record I, that was part of

992
00:45:39,200 --> 00:45:43,600
my vision and starting this
podcast, was being able to meet

993
00:45:43,600 --> 00:45:45,240
interesting people like
yourself.

994
00:45:45,560 --> 00:45:47,880
Who?
Basically achieved their dream

995
00:45:47,880 --> 00:45:51,920
as a young man, did what they
love for their entire life.

996
00:45:51,960 --> 00:45:54,640
I'm I think that's so cool, but
then Chris and I get torn

997
00:45:54,640 --> 00:45:57,680
between him and I like to talk
about things that we like to

998
00:45:57,680 --> 00:45:59,240
talk about amongst ourselves
too.

999
00:45:59,240 --> 00:46:03,320
You know, we found that we have
this connection that got

1000
00:46:03,320 --> 00:46:06,080
rekindled that we had not
forgotten about.

1001
00:46:06,080 --> 00:46:09,720
But you kind of you get away
from it for so long that when

1002
00:46:09,720 --> 00:46:12,240
you get back to it, it's like,
Oh yeah, I remember hanging out

1003
00:46:12,240 --> 00:46:15,680
with.
This guy, but it's the same with

1004
00:46:15,720 --> 00:46:20,200
that's and again, not to not to
keep keep giving you accolades,

1005
00:46:20,200 --> 00:46:21,640
Mark.
But that's the cool thing about

1006
00:46:21,640 --> 00:46:23,840
Mark.
Like I've met enough people in

1007
00:46:23,840 --> 00:46:26,720
in my time when I was on iheart
and different disc jockeys and

1008
00:46:26,720 --> 00:46:29,560
stuff and just the different
things I've done in my real

1009
00:46:29,560 --> 00:46:31,560
estate career.
Mark is a genuine human.

1010
00:46:32,560 --> 00:46:35,040
Like there's like there's people
in that industry that aren't

1011
00:46:35,040 --> 00:46:36,560
genuine.
Like Neanderthal is a genuine

1012
00:46:36,560 --> 00:46:38,120
human being.
Like I got to become friends

1013
00:46:38,120 --> 00:46:40,200
with him.
There's genuine people in that

1014
00:46:40,200 --> 00:46:42,480
industry where a lot of people
think they're, oh, you can't

1015
00:46:42,480 --> 00:46:44,640
touch them all as you know, he's
narcissistic and arrogant.

1016
00:46:45,040 --> 00:46:46,720
They're really not.
They're just normal everyday

1017
00:46:46,720 --> 00:46:48,600
people like us.
That's just their job.

1018
00:46:49,520 --> 00:46:53,440
And because it's a really, it's
a fun job and it's, you know.

1019
00:46:55,320 --> 00:46:59,920
Well, I think knowing that now,
that was the key to yours.

1020
00:47:00,080 --> 00:47:03,360
And you know, every person that
Chris just named that was the

1021
00:47:03,360 --> 00:47:05,840
key to their success is behind
the scenes.

1022
00:47:05,840 --> 00:47:08,520
You really were that guy.
You know, that voice that we

1023
00:47:08,520 --> 00:47:11,640
heard that told us what the
weather was, the traffic was,

1024
00:47:11,640 --> 00:47:14,240
that seemed like they were happy
and doing what they love.

1025
00:47:14,360 --> 00:47:16,600
You know, a lot of times in the
back of your mind it's like,

1026
00:47:16,600 --> 00:47:17,920
Yep, that's what he gets paid
for.

1027
00:47:17,920 --> 00:47:21,920
But now to know you and to talk
to you and to know Chris, who

1028
00:47:21,920 --> 00:47:25,320
really knows you, you are, you
are that person.

1029
00:47:25,320 --> 00:47:28,560
And I think that lent to your
success in that business.

1030
00:47:28,840 --> 00:47:31,400
Well, I appreciate it with one
qualification.

1031
00:47:31,400 --> 00:47:33,600
OK, so I did mention I was on
the radio.

1032
00:47:34,040 --> 00:47:37,800
I did a traffic report at six O
1:00 AM every day for 40 years.

1033
00:47:38,240 --> 00:47:42,240
There was times when I didn't go
to sleep the night before

1034
00:47:42,560 --> 00:47:47,000
because I'd be at some frigging
concert or whatever doing stuff

1035
00:47:47,000 --> 00:47:50,080
I wasn't supposed to be doing.
And so when you said is he

1036
00:47:50,080 --> 00:47:51,800
having a good time?
Most of the time I was having a

1037
00:47:51,800 --> 00:47:56,960
good time but but what I could
always do was I you know this is

1038
00:47:57,000 --> 00:47:59,680
going to sound weird, but I can
always turn Mark Jeffrey on when

1039
00:47:59,680 --> 00:48:00,960
I need to.
No, but I can turn the.

1040
00:48:01,040 --> 00:48:02,680
You know what I mean?
It's like, and you guys are the

1041
00:48:02,680 --> 00:48:03,800
same.
It's like sure.

1042
00:48:04,080 --> 00:48:06,360
It's like, whoa, I feel like
crap, I'm in the plane.

1043
00:48:06,360 --> 00:48:08,760
I really wish I wasn't bouncing
around right now because it's

1044
00:48:09,160 --> 00:48:11,440
not the place I want to be.
But anyway, hey, here I am.

1045
00:48:11,440 --> 00:48:13,920
Good morning guys.
Glad to be with you and talk

1046
00:48:13,920 --> 00:48:16,200
about US 60 being backed up near
rural or whatever.

1047
00:48:16,400 --> 00:48:19,720
There's gigs I did not want to
do as a musician, you know, you

1048
00:48:19,720 --> 00:48:22,440
just, everybody has those dates.
It's like, I'm not sure I want

1049
00:48:22,440 --> 00:48:26,120
to be blasted by Mach 10 level
volume right now, you know?

1050
00:48:26,120 --> 00:48:28,480
But here we go and.
Then and then.

1051
00:48:28,600 --> 00:48:31,080
Yeah, well, you only had to turn
up because the drums are so loud

1052
00:48:31,080 --> 00:48:33,920
and then the bass got to turn up
and so, so this lead singer and

1053
00:48:33,920 --> 00:48:35,280
that means you got to turn up
again.

1054
00:48:35,560 --> 00:48:37,520
And then the keyboard.
And I can't hear myself.

1055
00:48:37,520 --> 00:48:39,120
And I'm.
And it's this thing.

1056
00:48:39,120 --> 00:48:42,040
We've all been through it as
musicians that everybody cranks

1057
00:48:42,040 --> 00:48:45,040
it up just a little bit more as
the as the set continues.

1058
00:48:45,280 --> 00:48:48,120
OK, You know, the blessing that
we had is that's one thing Chris

1059
00:48:48,120 --> 00:48:53,800
and I, we talk about ad nauseam
is the four of us were four of

1060
00:48:53,800 --> 00:48:56,760
the most respectful people.
Towards the other person, it was

1061
00:48:56,760 --> 00:48:59,480
almost the opposite.
There were times when our saw

1062
00:48:59,480 --> 00:49:02,040
man had to tell me to turn up
and I was like, OK, if you

1063
00:49:02,040 --> 00:49:03,520
insist.
Yeah.

1064
00:49:04,360 --> 00:49:06,800
So it for those of you that that
are just joining us, this Mark

1065
00:49:06,800 --> 00:49:10,720
Jeffrey retired traffic.
I'm not retired.

1066
00:49:11,240 --> 00:49:13,480
Well, okay.
Well, I walked away from it.

1067
00:49:13,520 --> 00:49:15,640
Walked away from.
Radio, but he still does things,

1068
00:49:15,640 --> 00:49:17,320
so it's like.
The mafia, they drug him back

1069
00:49:17,320 --> 00:49:19,960
in, right?
But some of it is like, I'll say

1070
00:49:19,960 --> 00:49:21,360
it this way, Chris, you're
absolutely right.

1071
00:49:21,360 --> 00:49:24,160
And I can guess this about you
two guys, you won't retire.

1072
00:49:24,520 --> 00:49:28,640
I stopped being in charge of
corporate news and traffic and

1073
00:49:28,640 --> 00:49:30,880
weather stuff for one of the
largest media companies in the

1074
00:49:30,880 --> 00:49:33,680
world because it was a 24/7, 365
operation.

1075
00:49:33,840 --> 00:49:35,560
I had 80 employees in nine
cities.

1076
00:49:35,720 --> 00:49:39,280
That's why I sound mental.
I still haven't recovered from

1077
00:49:39,280 --> 00:49:41,560
that world where I'm always
looking at my friggin phone

1078
00:49:41,840 --> 00:49:44,560
because it was my responsibility
to make sure our weather report

1079
00:49:44,560 --> 00:49:48,240
got to Albuquerque at 3:00 AM
every morning.

1080
00:49:48,560 --> 00:49:50,760
Do you know what it's like when
it doesn't get there and

1081
00:49:50,760 --> 00:49:55,800
Albuquerque is not in our time?
So I what I said publicly was,

1082
00:49:55,920 --> 00:49:57,480
hey, I did my last traffic
report.

1083
00:49:57,560 --> 00:50:00,360
I walked away from my heart.
Right now I'm doing what I want,

1084
00:50:00,480 --> 00:50:03,360
just not as busy and anyway just
took.

1085
00:50:03,480 --> 00:50:07,200
So thank you for that.
So what I want to talk about

1086
00:50:07,200 --> 00:50:09,680
now, for those of you watching
us, you see behind Mark is a

1087
00:50:09,680 --> 00:50:13,560
bunch of beer cans.
OK, So one of the fun things

1088
00:50:13,560 --> 00:50:16,760
about, you know, helping him
when buy a house and I started

1089
00:50:16,760 --> 00:50:18,600
seeing all the things that he
was bringing with him.

1090
00:50:19,240 --> 00:50:21,360
His wife is very much into
macabre, which is cool.

1091
00:50:21,360 --> 00:50:23,720
But I want to talk about I want
to talk about the beer can

1092
00:50:23,720 --> 00:50:25,520
collection you have behind you.
Sure.

1093
00:50:25,720 --> 00:50:28,440
How many beer cans do you have?
What's the most unique beer can

1094
00:50:28,440 --> 00:50:29,280
you have?
And.

1095
00:50:29,360 --> 00:50:31,560
And while you set this up.
I'm going to get my favorite so.

1096
00:50:34,120 --> 00:50:36,000
Yeah, thank you.
That's the right question, bro.

1097
00:50:36,000 --> 00:50:37,520
I did.
I've been wondering the whole

1098
00:50:37,520 --> 00:50:40,320
episode myself because they're.
Slightly off camera.

1099
00:50:40,600 --> 00:50:43,160
Yeah, but this is like one of
his passions, which is really

1100
00:50:43,160 --> 00:50:45,320
cool.
He got so excited, yeah.

1101
00:50:46,160 --> 00:50:47,120
He did.
Christmas boy?

1102
00:50:47,360 --> 00:50:49,280
Really.
I don't think you guys know

1103
00:50:49,280 --> 00:50:51,840
this.
I am a member of the Beer Can

1104
00:50:51,840 --> 00:50:54,560
Collectors of America.
Oh no, I know that I'm.

1105
00:50:54,560 --> 00:50:57,440
A member of good standing.
I'm the secretary of the Arizona

1106
00:50:57,440 --> 00:50:58,600
branch I.
Didn't know.

1107
00:50:58,600 --> 00:51:01,000
That organization, I don't want
to brag or nothing.

1108
00:51:01,000 --> 00:51:02,480
I've had a lot of accolades in
my life.

1109
00:51:02,800 --> 00:51:06,360
But when I was nominated and
then voted in as secretary of

1110
00:51:06,360 --> 00:51:09,320
the A1 chapter, the Beer Can
Collectors of America, it was a

1111
00:51:09,320 --> 00:51:10,680
special moment for me, I have to
say.

1112
00:51:10,680 --> 00:51:13,400
So awesome.
To answer your question, I have

1113
00:51:13,400 --> 00:51:16,640
about 1000 beer cans.
It started because we moved

1114
00:51:16,640 --> 00:51:18,720
around a lot when we were kids
and 1000.

1115
00:51:18,720 --> 00:51:22,480
Unique ones.
Yeah, 1000 different. 1001, Zero

1116
00:51:22,480 --> 00:51:26,120
00. 100 yeah, and they're in the
walls, all surrounding here.

1117
00:51:26,120 --> 00:51:27,880
I'll have you over and show them
to you in person sometime.

1118
00:51:28,280 --> 00:51:32,600
So about 12 years old lived in
Pittsburgh and my buddy and I

1119
00:51:32,600 --> 00:51:35,640
did a lot of walk in the back
roads and and at the time Iron

1120
00:51:35,640 --> 00:51:39,080
City beer Pittsburgh brewing
made a whole bunch of different

1121
00:51:39,080 --> 00:51:40,760
cans.
They started with making cans of

1122
00:51:40,760 --> 00:51:43,000
all the Pittsburgh Steeler teams
pictures.

1123
00:51:43,320 --> 00:51:45,040
Pittsburgh Pirates Pittsburgh
Penguins.

1124
00:51:45,360 --> 00:51:48,280
My dad used to do play by play
for the Pittsburgh Penguins for

1125
00:51:48,280 --> 00:51:52,680
a couple of years.
Dude, one of the We Can Get AI

1126
00:51:52,680 --> 00:51:55,840
can go on that topic happily
someday, where the most amazing

1127
00:51:55,840 --> 00:51:59,200
thing my ever my dad ever did
was sitting next to him in the

1128
00:51:59,200 --> 00:52:03,360
booth while he's doing hockey
radio for the NHL.

1129
00:52:03,840 --> 00:52:06,160
My gosh, you think I talk fast?
Really.

1130
00:52:06,240 --> 00:52:08,560
That's where I learned.
It was just with Canadian

1131
00:52:08,560 --> 00:52:10,400
frigging French names and stuff,
dude.

1132
00:52:10,400 --> 00:52:12,720
I mean, it's something here,
dude.

1133
00:52:12,720 --> 00:52:15,120
It was just insanity.
So that's where I got a little

1134
00:52:15,120 --> 00:52:18,880
my spazziness from, I'm sure.
So anyway, just walked the back

1135
00:52:18,880 --> 00:52:21,480
roads, started collecting those
cans in real time.

1136
00:52:21,760 --> 00:52:23,360
And then we moved around a
bunch.

1137
00:52:23,360 --> 00:52:25,400
Parents got divorced and stuff
like that.

1138
00:52:25,400 --> 00:52:27,960
I went to three high schools in
three states, spent a lot of

1139
00:52:27,960 --> 00:52:30,760
time by myself because, you
know, he moved to a new high

1140
00:52:30,760 --> 00:52:32,240
school in a new state.
You have no friends.

1141
00:52:32,560 --> 00:52:35,160
And I would just do walking
around, just walk the back

1142
00:52:35,160 --> 00:52:36,800
roads.
And that was when people would

1143
00:52:36,880 --> 00:52:38,280
pollute.
They just throw shit out the

1144
00:52:38,280 --> 00:52:40,720
window right before you know,
And then we saw the Indian

1145
00:52:40,720 --> 00:52:42,400
crying on.
TV because.

1146
00:52:42,400 --> 00:52:44,640
We're all bad people and I don't
know if you remember that.

1147
00:52:44,640 --> 00:52:45,720
Look it up sometime.
The.

1148
00:52:45,720 --> 00:52:48,080
Crying Indian against pollution,
we're all.

1149
00:52:48,560 --> 00:52:49,480
Same age, man.
Yeah, dude.

1150
00:52:50,360 --> 00:52:55,920
So anyway, I started collecting
the cans and it grew and grew

1151
00:52:55,920 --> 00:52:58,760
and grew.
I've got about 1000 cans now.

1152
00:52:58,960 --> 00:53:01,400
I'll show you.
This is the oldest beer can in

1153
00:53:01,400 --> 00:53:04,760
the world.
So beer was first put in cans

1154
00:53:05,400 --> 00:53:09,400
and it's Kruger cream out in
1935.

1155
00:53:09,400 --> 00:53:12,440
Beer was first put in cans.
They couldn't put it in cans any

1156
00:53:12,440 --> 00:53:14,960
sooner because they didn't have
something called keg lining.

1157
00:53:14,960 --> 00:53:17,320
They needed a lining because
this is steel.

1158
00:53:17,320 --> 00:53:21,480
Okay, this is an aluminum.
This is actual steel every time.

1159
00:53:21,640 --> 00:53:24,760
So the can companies thought,
how are we going to expand our

1160
00:53:24,760 --> 00:53:26,600
business?
I know we'll put beverages in

1161
00:53:26,600 --> 00:53:29,040
our cans.
They had food and all that, but

1162
00:53:29,040 --> 00:53:31,120
the beer people goes, this
tastes like garbage, you're

1163
00:53:31,120 --> 00:53:32,480
ruined.
Budweiser goes, we're not

1164
00:53:32,480 --> 00:53:35,360
putting our beer in there.
Keg lining came 1935.

1165
00:53:35,360 --> 00:53:37,720
It's perfected.
Beer starts being put in cans

1166
00:53:37,720 --> 00:53:41,600
like this.
And so this is the first one.

1167
00:53:41,600 --> 00:53:43,680
This came out in February of
1935.

1168
00:53:43,680 --> 00:53:45,640
This is one of my holy Holy
Grail cans.

1169
00:53:45,840 --> 00:53:47,760
My wife got it for me for a
birthday present.

1170
00:53:48,480 --> 00:53:51,360
It didn't cost as much then, but
now it's worth more than my car.

1171
00:53:51,640 --> 00:53:54,000
So is it is it empty or is it
beer in it?

1172
00:53:54,960 --> 00:53:57,760
It's well, OK, so this is called
factory sealed.

1173
00:53:57,880 --> 00:54:01,040
So this came from the actual
factory they would use for

1174
00:54:01,040 --> 00:54:03,240
demos.
OK, but you used to have to have

1175
00:54:03,240 --> 00:54:05,480
an opener.
You needed an opener for beer

1176
00:54:05,480 --> 00:54:09,080
cans until 1962.
When they had.

1177
00:54:09,080 --> 00:54:12,400
That's when they invented the
ring pull right right ring pull

1178
00:54:12,400 --> 00:54:16,840
punch tab 1962.
So my my collection is focused

1179
00:54:16,840 --> 00:54:19,760
on prior to 1960.
Two, I collect cans you need an

1180
00:54:19,760 --> 00:54:22,240
opener for.
Here's the first Budweiser can

1181
00:54:22,240 --> 00:54:25,760
from 1936.
Wow, that's what it looked like

1182
00:54:25,760 --> 00:54:27,880
back then.
And for that little closer Mark?

1183
00:54:28,240 --> 00:54:31,040
Yeah, and for an open, you're
talking about just a basic can

1184
00:54:31,040 --> 00:54:32,560
opener, like you poke the hole
in it.

1185
00:54:32,720 --> 00:54:34,960
Yeah, you need what was called a
church key.

1186
00:54:35,200 --> 00:54:36,320
Okay.
That's awesome.

1187
00:54:36,880 --> 00:54:41,120
And so years and years, I
usually was collecting cans, get

1188
00:54:41,120 --> 00:54:42,280
them from all kinds of weird
places.

1189
00:54:42,280 --> 00:54:44,200
It's odd because I'm not much of
a beer drinker.

1190
00:54:44,200 --> 00:54:47,640
I, you know, I just, I'll drink
beer, but it's just not much of

1191
00:54:47,640 --> 00:54:49,360
my thing.
Everybody thinks when they see

1192
00:54:49,360 --> 00:54:50,920
Mark, yeah, beer can he really
like.

1193
00:54:50,920 --> 00:54:54,960
Cameron was like a no B.
Most of the cans were prior to

1194
00:54:54,960 --> 00:54:59,840
1962, so.
Budweiser from. 1936.

1195
00:54:59,840 --> 00:55:01,480
Yeah, see, I didn't.
I didn't know they were pre

1196
00:55:01,480 --> 00:55:03,240
1962.
I knew you had a beer can

1197
00:55:03,240 --> 00:55:05,880
collection because you've shown
them on Facebook and stuff.

1198
00:55:05,880 --> 00:55:08,160
We've talked about it, but.
Wait, I gotta get a couple other

1199
00:55:08,160 --> 00:55:09,720
cool ones you've got?
OK.

1200
00:55:10,040 --> 00:55:12,640
This is Mark Jeffrey from
iHeartRadio Frame.

1201
00:55:12,720 --> 00:55:15,280
Well, that's good.
Traffic guy and he's got he's

1202
00:55:15,280 --> 00:55:18,760
got a beer can collection that
is outstanding so also.

1203
00:55:18,840 --> 00:55:22,120
Going back to the day and I'm
sure you guys made jokes while I

1204
00:55:22,120 --> 00:55:23,760
was away.
From We did not make jokes.

1205
00:55:23,880 --> 00:55:24,520
Yes, you.
Did that.

1206
00:55:25,520 --> 00:55:26,920
No, this is.
This is awesome.

1207
00:55:27,200 --> 00:55:27,960
Yeah.
OK.

1208
00:55:27,960 --> 00:55:31,440
So this is an an Iron City can.
Oh, like you found when you're

1209
00:55:31,440 --> 00:55:35,040
walking the street?
From 1935 and you'd be asking

1210
00:55:35,040 --> 00:55:37,680
why is it shaped like this
little beer can history?

1211
00:55:38,400 --> 00:55:41,200
Exactly, Exactly.
So some of the old cans are

1212
00:55:41,200 --> 00:55:42,280
shaped like this.
Why?

1213
00:55:42,560 --> 00:55:45,360
Because the can companies,
American Can Company,

1214
00:55:45,360 --> 00:55:47,920
Continental Can Company, they
were smart marketers.

1215
00:55:47,920 --> 00:55:50,240
They said we do to expand our
brands.

1216
00:55:50,240 --> 00:55:52,720
So they would go to each brewery
and go and put your beer in cans

1217
00:55:52,720 --> 00:55:54,200
and we go, we don't want to do
to go.

1218
00:55:54,200 --> 00:55:58,560
All right, what if we give you a
million cans at half cost to

1219
00:55:58,560 --> 00:56:01,840
start with?
Wow, they go well, okay, just

1220
00:56:01,880 --> 00:56:03,840
you know, cuz the can companies
were smart.

1221
00:56:04,200 --> 00:56:06,240
Can companies went to Iron City
in Pittsburgh.

1222
00:56:06,520 --> 00:56:08,760
Iron City said.
Dudes, we just put in our own

1223
00:56:08,760 --> 00:56:11,720
bottling machines and so
American Can Company said what

1224
00:56:11,720 --> 00:56:13,600
if we give you cans shaped like
bottles?

1225
00:56:13,680 --> 00:56:16,520
That's cool.
And they said, OK, so this one's

1226
00:56:16,520 --> 00:56:18,720
from 1935.
This is one of my holy grails

1227
00:56:18,720 --> 00:56:22,480
too, because I'm from Pittsburgh
and my wife got this for me as

1228
00:56:22,480 --> 00:56:23,440
well.
So she goes.

1229
00:56:23,480 --> 00:56:25,000
Way to go, Jackie.
Yeah, yeah.

1230
00:56:25,280 --> 00:56:27,240
It's, it's like, why did your
wife catch you for birthday?

1231
00:56:27,440 --> 00:56:28,360
A beer, kid.
Look, look.

1232
00:56:29,160 --> 00:56:31,440
From 19. 36 to 1936.
That's awesome.

1233
00:56:32,560 --> 00:56:34,880
I know.
So everybody's got and then

1234
00:56:35,400 --> 00:56:37,080
anyway, I've been doing it ever
since.

1235
00:56:37,800 --> 00:56:41,200
It's one of my favorite things
to do and these walls around me

1236
00:56:41,200 --> 00:56:43,560
are surrounded with old beer
cans and I'll show you some

1237
00:56:43,560 --> 00:56:45,200
time.
Yeah, so we got about 10 minutes

1238
00:56:45,200 --> 00:56:46,920
left because Mark, Mark is, you
know, he's.

1239
00:56:47,160 --> 00:56:49,240
I got some time now.
I can probably go till, you

1240
00:56:49,240 --> 00:56:50,640
know, another half hour if you
like.

1241
00:56:51,680 --> 00:56:53,320
Only as long as it's interesting
to you, yeah.

1242
00:56:54,320 --> 00:56:55,880
Oh, this is completely
interesting.

1243
00:56:55,880 --> 00:56:56,480
Yeah.
OK.

1244
00:56:56,480 --> 00:56:58,120
I love people that collect stuff
like that.

1245
00:56:58,120 --> 00:56:59,680
And it's root.
Like Chris said, it's neat.

1246
00:56:59,680 --> 00:57:02,640
He didn't know that your
collection was pre 1962.

1247
00:57:02,640 --> 00:57:04,080
That's really cool, man.
Yeah.

1248
00:57:04,960 --> 00:57:07,520
Hard to find dudes.
I mean we find him in walls.

1249
00:57:07,520 --> 00:57:08,560
I had a buddy.
True story.

1250
00:57:08,560 --> 00:57:10,560
One of my best friends back from
Connecticut.

1251
00:57:10,760 --> 00:57:13,080
We still communicate through
text every day.

1252
00:57:15,080 --> 00:57:19,040
He was redoing his bathroom in
Connecticut and the house was

1253
00:57:19,040 --> 00:57:21,600
from the 20s.
He tore down a wall and three

1254
00:57:21,600 --> 00:57:23,720
beer cans fell out.
Any.

1255
00:57:23,720 --> 00:57:26,080
Contractors.
He said that's where we find

1256
00:57:26,080 --> 00:57:28,360
them now because contractors
will drink and just put them in

1257
00:57:28,360 --> 00:57:30,720
the walls to kind of hide the
fact that if you're a guy

1258
00:57:30,720 --> 00:57:33,040
putting an insulation up there
or if you're a plumber or

1259
00:57:33,040 --> 00:57:35,160
whatever.
So that's how we find a lot of

1260
00:57:35,160 --> 00:57:38,960
old beer cans also out here in
Arizona, especially when I got

1261
00:57:38,960 --> 00:57:42,560
buddies who go mining or they
spelunking, they like looking in

1262
00:57:42,560 --> 00:57:46,200
caves and mines and such.
And one of the reasons why

1263
00:57:46,200 --> 00:57:49,880
you'll see beer cans all over my
branding is because I want

1264
00:57:49,880 --> 00:57:52,400
people to know like Chris, Chris
knows I collect beer cans.

1265
00:57:52,400 --> 00:57:54,760
And now Mike, you do too.
So now you're going to be

1266
00:57:54,760 --> 00:57:56,640
somewhere in Prescott.
You're going to be in an antique

1267
00:57:56,640 --> 00:57:59,160
store and you're going to take a
picture and go, Mark, do you

1268
00:57:59,160 --> 00:58:01,120
have this one?
And I'll go, no, dude.

1269
00:58:01,280 --> 00:58:04,960
Ask him how much.
And so because I'm so loud about

1270
00:58:04,960 --> 00:58:06,520
it, I've.
Actually, I've actually come

1271
00:58:06,520 --> 00:58:07,880
across beer cans.
I thought about that.

1272
00:58:07,880 --> 00:58:10,840
Now I know that I can take a
picture and ask you.

1273
00:58:10,920 --> 00:58:13,160
Yes, because I've got Price
books right behind me.

1274
00:58:13,160 --> 00:58:16,360
Because we our club has Price.
Do not laugh.

1275
00:58:16,560 --> 00:58:21,680
We just set a record for $65,000
a beer can sold for weekend

1276
00:58:21,680 --> 00:58:23,360
before last.
We're laughing with you,

1277
00:58:23,360 --> 00:58:25,200
brother, because we have the
same obsessions.

1278
00:58:25,200 --> 00:58:26,280
Just.
Differently, right?

1279
00:58:26,360 --> 00:58:28,920
Yeah, see, I have I have.
I've collected every bobble head

1280
00:58:28,920 --> 00:58:30,480
from the office.
Oh, nice.

1281
00:58:30,680 --> 00:58:31,920
From everything.
And there's the.

1282
00:58:31,920 --> 00:58:33,440
TV show The Office.
Correct.

1283
00:58:33,520 --> 00:58:36,560
And it took me about two years
because Stanley and Meredith was

1284
00:58:36,560 --> 00:58:38,440
almost impossible to find.
Really.

1285
00:58:38,760 --> 00:58:41,280
Yeah, they're boxed up right
now, but I actually have every

1286
00:58:41,280 --> 00:58:43,560
single.
They're wait, they're still no.

1287
00:58:43,560 --> 00:58:45,080
Do you do you leave them in the
package?

1288
00:58:45,280 --> 00:58:47,880
No, I opened up the package.
I mean, the boxes are still

1289
00:58:47,880 --> 00:58:51,000
pristine, you know, and so
there's still top quality and

1290
00:58:51,040 --> 00:58:55,400
you know that kind of.
Jazz but but but do you have the

1291
00:58:55,400 --> 00:58:57,480
Bob Ross bobble?
I don't have the Bob Ross

1292
00:58:57,480 --> 00:59:00,560
bobble, No, you mean?
Bob Ross the painter.

1293
00:59:01,080 --> 00:59:03,720
I love Bob Ross.
Damn straight, brother.

1294
00:59:04,240 --> 00:59:08,360
Dude, Bob Ross is the man.
He's he's the reason why I

1295
00:59:08,360 --> 00:59:10,760
thought, you know, if I wanted
to paint, he makes it look so

1296
00:59:10,760 --> 00:59:13,320
friggin easy.
He has some relaxing.

1297
00:59:13,320 --> 00:59:18,640
He's the most dude, he's the
most relaxed communicator that

1298
00:59:18,680 --> 00:59:21,800
it blows me away because I'm a
fan of Bob Ross for a lot of

1299
00:59:21,800 --> 00:59:24,400
reasons, not only the painting,
but because I'm into

1300
00:59:24,400 --> 00:59:26,440
presentations and things like
that.

1301
00:59:26,440 --> 00:59:27,520
I talk to people all the time.
That's.

1302
00:59:27,520 --> 00:59:29,960
Why we all loved him.
Yeah, what's your branding,

1303
00:59:29,960 --> 00:59:31,280
dude?
And it's like he had his

1304
00:59:31,280 --> 00:59:33,120
branding down.
They might have laughed at.

1305
00:59:33,480 --> 00:59:35,560
We're still talking about the
guy and he's gone all this.

1306
00:59:35,560 --> 00:59:38,520
He got to be high as a kite and
do what he loved every week.

1307
00:59:38,720 --> 00:59:40,920
Dude.
And he was good at it, you know?

1308
00:59:40,920 --> 00:59:43,840
Damn right he was.
And you felt like we felt like

1309
00:59:43,840 --> 00:59:46,200
we were his friends, like if we
went in the studio, go, hey, how

1310
00:59:46,240 --> 00:59:47,160
you doing?
Yeah.

1311
00:59:47,440 --> 00:59:48,560
Can I watch it?
And you go.

1312
00:59:48,720 --> 00:59:50,960
Sure, probably he was just like
a little.

1313
00:59:50,960 --> 00:59:53,800
Trees.
Yeah, happy little accident.

1314
00:59:53,800 --> 00:59:55,360
That's OK.
Yeah, there are where I'd be

1315
00:59:55,360 --> 00:59:58,720
like, I'd mess it up and go.
But he goes, no mistakes.

1316
00:59:58,920 --> 01:00:01,480
Look, we'll just make it a tree.
Just happy accident.

1317
01:00:01,600 --> 01:00:06,280
Happy accident, right?
So you talked about what's the

1318
01:00:06,280 --> 01:00:10,640
name of your cover band?
Oh, I've been to the bunch. 5050

1319
01:00:10,640 --> 01:00:12,080
was the one I was in the longest
time.

1320
01:00:12,080 --> 01:00:15,120
I came up with that because 5050
chance we'd be any good that

1321
01:00:15,120 --> 01:00:17,240
we'd be sober, 5050 we'd show up
on time.

1322
01:00:17,240 --> 01:00:20,240
It was just play on words.
The current band, what we call a

1323
01:00:20,240 --> 01:00:24,160
cover story because it yeah, it
says that that's what we are.

1324
01:00:24,480 --> 01:00:25,920
We haven't played for about a
year.

1325
01:00:25,920 --> 01:00:27,840
Jim Sharp, Morning guy, KTR
Radio.

1326
01:00:27,840 --> 01:00:32,120
Here's our lead singer.
And so we, you know, to be

1327
01:00:32,120 --> 01:00:33,600
honest with you guys because I
don't care.

1328
01:00:33,960 --> 01:00:36,120
We just play charities and stuff
like that.

1329
01:00:36,520 --> 01:00:38,720
We raise the money for veterans
things.

1330
01:00:38,720 --> 01:00:41,840
So I I don't play out because
we've all done that, where you

1331
01:00:41,840 --> 01:00:45,040
play a whole gig and you end up
with $22.00 because the band

1332
01:00:45,040 --> 01:00:48,000
drank the rest of the money and
it's like, I'm not a money.

1333
01:00:48,000 --> 01:00:50,040
Hard money.
Yeah, yeah, yeah.

1334
01:00:50,680 --> 01:00:55,080
We had a singer in in our band
5050 who would always buy rounds

1335
01:00:55,080 --> 01:00:58,360
for like the first front rows
and I'd be sitting there going F

1336
01:00:58,360 --> 01:01:00,640
dude, I'm not doing this for
cash, I'm doing this for fun.

1337
01:01:00,640 --> 01:01:02,360
But come on.
I remember one time I got 7

1338
01:01:02,360 --> 01:01:06,120
bucks after we played all night
and I was supposed to get 150,

1339
01:01:06,480 --> 01:01:08,480
but it's like, wow.
But you know, we're trying to,

1340
01:01:09,000 --> 01:01:11,160
you know, get the band, you
know, the people behind us and

1341
01:01:11,160 --> 01:01:13,800
they'll come to the next gig.
And so anyway, we've all been

1342
01:01:13,800 --> 01:01:15,320
through.
That so so there's a there's a

1343
01:01:15,320 --> 01:01:17,520
true story when when we were in
Nemesis, one of the things that

1344
01:01:17,520 --> 01:01:21,320
I came up with during after we
we come out, we come on stage,

1345
01:01:21,320 --> 01:01:23,320
we bust through three songs that
were kind of just in your face.

1346
01:01:23,320 --> 01:01:25,640
Freeman was one of the ones that
you heard that we would open

1347
01:01:25,640 --> 01:01:27,640
with usually.
So by the third song in the

1348
01:01:27,640 --> 01:01:29,840
crowds, you know, either is in
love with us or they're like,

1349
01:01:29,840 --> 01:01:31,880
what the fuck is this?
My ears are blowing out.

1350
01:01:31,880 --> 01:01:35,280
Not, you know, so I would
introduce us and chat a little

1351
01:01:35,280 --> 01:01:36,840
bit, but then I'd say who wants
a free beer?

1352
01:01:36,880 --> 01:01:38,560
So the first time I did it,
nobody said anything.

1353
01:01:38,600 --> 01:01:39,960
So I, you know, I stepped away
from Mike.

1354
01:01:39,960 --> 01:01:43,160
I'm like, fucking kidding me.
I'm like, who wants a free beer?

1355
01:01:43,160 --> 01:01:45,240
And then still nobody.
So I was like, all right, look,

1356
01:01:45,800 --> 01:01:47,400
I'm going to ask who wants a
free beer?

1357
01:01:47,640 --> 01:01:49,640
And all you people out there
going to scream as loud as you

1358
01:01:49,640 --> 01:01:51,960
can and the loudest person is
going to get a free pitch of

1359
01:01:51,960 --> 01:01:52,840
beer on me.
That's.

1360
01:01:52,840 --> 01:01:57,240
Actually, he said, the loudest
motherfucker get a free pitcher

1361
01:01:57,280 --> 01:01:59,000
of beer.
You have to swear in the bar.

1362
01:01:59,000 --> 01:02:01,200
Go ahead.
So third time, you know, I get

1363
01:02:01,200 --> 01:02:03,120
enough, people scream and I just
randomly point.

1364
01:02:03,120 --> 01:02:06,000
So then I started buying
pitchers of beer, right?

1365
01:02:06,000 --> 01:02:08,440
And as I prepaid at the
beginning of the show and then I

1366
01:02:08,760 --> 01:02:11,280
eventually I think it was Mason
jar that shut that down.

1367
01:02:11,280 --> 01:02:13,360
So I stopped doing it completely
because then they're like, dude,

1368
01:02:13,360 --> 01:02:15,960
you can't buy it because we did,
we did 18 and over shows.

1369
01:02:16,400 --> 01:02:20,120
So it was a question of am I
giving a free beer to an 18 year

1370
01:02:20,120 --> 01:02:23,240
old or 21 year old?
So I kind of got the kibosh on

1371
01:02:23,240 --> 01:02:25,320
that.
But it was something I did just

1372
01:02:25,320 --> 01:02:27,000
to kind of get the crowd to
interact.

1373
01:02:27,000 --> 01:02:29,240
And then it's something that,
you know, back then you we had

1374
01:02:29,240 --> 01:02:31,200
to sell tickets like we talked
about before, right?

1375
01:02:31,200 --> 01:02:32,320
You had to sell tickets, you
know.

1376
01:02:32,880 --> 01:02:34,720
It definitely became part of our
stick.

1377
01:02:34,720 --> 01:02:36,640
People like you talked about
branding.

1378
01:02:36,720 --> 01:02:40,160
People knew that when they came
to our show that not only were

1379
01:02:40,160 --> 01:02:43,760
they potentially going to get a
T-shirt, a sticker, you know,

1380
01:02:43,760 --> 01:02:46,600
free alcohol, whatever, they
knew they were going to have a

1381
01:02:46,600 --> 01:02:48,160
good time, most importantly,
right?

1382
01:02:48,200 --> 01:02:50,280
And then there's the potential
that you might get something.

1383
01:02:50,280 --> 01:02:52,320
That became part of our stick
for sure.

1384
01:02:52,720 --> 01:02:54,720
Right.
Which is, you know, you got to

1385
01:02:54,720 --> 01:02:57,520
do something right.
Dude, I and I know we all did it

1386
01:02:57,520 --> 01:03:00,040
for the same reason.
I, you know, there's two gigs in

1387
01:03:00,040 --> 01:03:03,360
particular I remember as we
opened up for RAT in Scottsdale

1388
01:03:03,360 --> 01:03:04,560
and that's why I was sitting
this is.

1389
01:03:04,640 --> 01:03:06,480
One of my cools.
I know, I know.

1390
01:03:06,480 --> 01:03:07,920
It's like we got this
opportunity.

1391
01:03:07,920 --> 01:03:09,920
You want to open for RAT?
And I was like, shit, yeah.

1392
01:03:10,240 --> 01:03:13,440
I saw them on the City to City
tour when Way Cool Junior came

1393
01:03:13,440 --> 01:03:15,640
out.
Dude, you talk about, you talk

1394
01:03:15,640 --> 01:03:17,120
about perfection.
I know.

1395
01:03:17,600 --> 01:03:20,200
At that time, this was 1988,
probably.

1396
01:03:20,520 --> 01:03:22,080
Yeah, they were on top of their
game.

1397
01:03:22,080 --> 01:03:24,440
Man, Warren Demartini does not
get enough love.

1398
01:03:24,640 --> 01:03:27,080
I know, absolutely right.
And I remember sitting there.

1399
01:03:27,080 --> 01:03:31,240
So we're carousing with them
backstage and then I'm watching

1400
01:03:31,240 --> 01:03:32,880
it.
So we did our set and couple of

1401
01:03:32,880 --> 01:03:35,160
them kind of watched us a little
bit and then I'm sitting right

1402
01:03:35,160 --> 01:03:36,960
there watching.
And then the other one was when

1403
01:03:36,960 --> 01:03:40,680
we opened up for Bon Jovi out at
Desert Sky Pavilion.

1404
01:03:42,960 --> 01:03:51,720
I I should stop the story?
There to. 2000 ish to somewhere

1405
01:03:51,720 --> 01:03:53,760
right around in there.
He was the headliner.

1406
01:03:53,760 --> 01:03:56,040
I shouldn't stop the story.
I might have been at that show.

1407
01:03:57,040 --> 01:03:58,000
Really.
Yeah.

1408
01:03:58,200 --> 01:04:00,040
Oh, cool.
Well, the reason why you might

1409
01:04:00,040 --> 01:04:03,280
not Remember Me, Mike, because I
I will tell too much of this

1410
01:04:03,280 --> 01:04:04,200
story.
I should just stop.

1411
01:04:04,320 --> 01:04:07,400
I was just tell the story, Mark.
All right, there was about 15

1412
01:04:07,400 --> 01:04:09,080
bands.
We were the 3:00 PM band and

1413
01:04:09,080 --> 01:04:11,400
there was only about 30 people.
So when we were done with our

1414
01:04:11,400 --> 01:04:14,000
set, it was daytime.
He was the 8:30 band.

1415
01:04:14,240 --> 01:04:19,120
And so when you saw the poster,
it said Bon Jovi really big.

1416
01:04:19,120 --> 01:04:21,920
And then each successive bands
name got smaller.

1417
01:04:22,280 --> 01:04:25,080
And so it's like, it's like we
were there.

1418
01:04:25,080 --> 01:04:27,560
We are.
So we are the literally dude, we

1419
01:04:27,560 --> 01:04:30,600
are on the cavernous stage.
So when we would finish the

1420
01:04:30,600 --> 01:04:31,920
song.
That's cool though that you

1421
01:04:31,920 --> 01:04:34,520
played there.
You'd hear like 11 people.

1422
01:04:34,520 --> 01:04:37,040
Two of them are are wives, you
know, Sure.

1423
01:04:37,640 --> 01:04:41,680
But anyway, so a lot of times
I'll tell the story just to poke

1424
01:04:41,680 --> 01:04:43,680
people.
It's like, yeah, we open for Bon

1425
01:04:43,680 --> 01:04:46,600
Jovi and I know I should just
leave it there and go.

1426
01:04:48,000 --> 01:04:51,800
MMM, drop the drop the band that
that like I didn't, I didn't.

1427
01:04:52,200 --> 01:04:56,120
When we open for this band, I I,
I don't want to sound stupid,

1428
01:04:56,120 --> 01:04:59,240
but I just I didn't care.
And now, being who I am and the

1429
01:04:59,240 --> 01:05:02,680
age I am and and how my love for
music is just grown immensely.

1430
01:05:04,040 --> 01:05:05,400
Drop.
You know what I'm talking about,

1431
01:05:05,400 --> 01:05:07,520
Mike, right?
Yeah, the Marshall Tucker Band.

1432
01:05:07,560 --> 01:05:09,960
Yeah, we open for them.
Like fucking serious.

1433
01:05:10,080 --> 01:05:12,240
I didn't have the same
appreciation either.

1434
01:05:12,240 --> 01:05:14,920
No, I'm not at all that I did.
We were 20.

1435
01:05:15,400 --> 01:05:16,960
Caldwell.
Years old maybe?

1436
01:05:17,200 --> 01:05:18,280
Oh.
Fucking yeah.

1437
01:05:18,360 --> 01:05:21,640
Those guys could play anything.
They chose country, but they

1438
01:05:21,640 --> 01:05:24,200
could play anything.
And see the benefit of Nemesis.

1439
01:05:24,200 --> 01:05:28,000
We could play with anyone
because we were we were that

1440
01:05:28,000 --> 01:05:30,400
dynamic in our we.
Opened from everybody from the

1441
01:05:30,400 --> 01:05:32,360
Marshall Tucker Band to Sacred
Rank.

1442
01:05:32,600 --> 01:05:36,600
Enough's enough.
I partied with enough's enough

1443
01:05:36,600 --> 01:05:39,120
on their on their bus.
I just told that story the other

1444
01:05:39,120 --> 01:05:40,520
day.
That was the most cocaine I had

1445
01:05:40,520 --> 01:05:44,000
ever seen in one setting.
It's like they opened up a kilo

1446
01:05:44,000 --> 01:05:46,800
and threw it on the table dude.
Yeah, I hear you.

1447
01:05:46,800 --> 01:05:49,120
I did some of that shit myself.
That's oh.

1448
01:05:49,280 --> 01:05:52,080
Yeah, yeah, Pat Travers, he was
a fun.

1449
01:05:52,080 --> 01:05:53,280
One.
Oh yeah, I love Pat Travers.

1450
01:05:53,680 --> 01:05:58,360
Tony McAlpine Yeah.
LA Gun 7 Dust.

1451
01:06:00,440 --> 01:06:03,400
Yeah, all the all the big 80s
bands that that stopped playing

1452
01:06:03,400 --> 01:06:06,600
arenas because the grunge took
over, you would find their way

1453
01:06:06,600 --> 01:06:08,040
through Mason Jar.
You remember the Electric

1454
01:06:08,040 --> 01:06:09,040
Ballroom?
That's where we did a lot of

1455
01:06:09,040 --> 01:06:10,440
shows like The Ballroom,
Hollywood Alley.

1456
01:06:11,040 --> 01:06:13,720
I met Chris at the Electric
Ballroom at a Camel Box show.

1457
01:06:13,760 --> 01:06:15,560
Yeah, yeah.
Oh shit, I liked that.

1458
01:06:16,160 --> 01:06:17,840
I was singing.
I was singing along with.

1459
01:06:17,880 --> 01:06:19,480
With right behind my head.
Right.

1460
01:06:19,520 --> 01:06:21,760
And so Mike kept turning around,
looking at me, and I was getting

1461
01:06:21,760 --> 01:06:23,120
to look like, who's this
motherfucker?

1462
01:06:23,120 --> 01:06:24,680
Why is she fucking singing in
the back of me?

1463
01:06:24,800 --> 01:06:27,400
Right?
And then half the stage power

1464
01:06:27,400 --> 01:06:28,760
goes out right?
So then the.

1465
01:06:28,760 --> 01:06:30,720
House all the power to the whole
placement.

1466
01:06:30,720 --> 01:06:32,440
We're standing in the dark.
Yeah.

1467
01:06:32,600 --> 01:06:34,600
And then and then he turns
around the business card.

1468
01:06:34,600 --> 01:06:40,880
Are you Singer maybe?
And there you go.

1469
01:06:41,880 --> 01:06:45,920
My Horror Story was I started
that band Mark, and the guy that

1470
01:06:45,920 --> 01:06:48,400
we started the band with was
also our bass player.

1471
01:06:49,240 --> 01:06:52,560
And our first gig was at the
ballroom on the mainstage

1472
01:06:52,560 --> 01:06:54,440
because I knew the guy that ran
sound there.

1473
01:06:54,440 --> 01:06:55,760
So it's always who you know,
right?

1474
01:06:55,760 --> 01:06:59,280
Not working.
And about 10 minutes before

1475
01:06:59,280 --> 01:07:01,680
Showtime, my drummer comes over
and says we got a fucking

1476
01:07:01,680 --> 01:07:04,520
problem.
And I said, what's that?

1477
01:07:04,520 --> 01:07:06,760
You know, forget your drumsticks
or something.

1478
01:07:06,760 --> 01:07:08,200
Just trying to make a joke, you
know?

1479
01:07:08,960 --> 01:07:10,920
And he's like, no, man, you
better go check out.

1480
01:07:11,160 --> 01:07:14,040
His name was also Mike.
And I walk over there and it was

1481
01:07:14,040 --> 01:07:16,360
deer in the headlights, man.
I put my hand in front of his

1482
01:07:16,360 --> 01:07:19,520
eyes and he was just stage
fright like I had never seen.

1483
01:07:20,400 --> 01:07:25,160
And, you know, being discretion
the is the better part of valor.

1484
01:07:25,160 --> 01:07:27,360
My drummer was like, that can
never happen again.

1485
01:07:27,480 --> 01:07:31,360
I just can't, you know, you can
overlook a lot of things, but

1486
01:07:31,560 --> 01:07:33,920
you can't wonder about the guys
you're going to walk on that

1487
01:07:33,920 --> 01:07:37,200
stage with every night because
it's intimidating for everyone

1488
01:07:37,200 --> 01:07:39,200
on some level.
You can't worry about the other

1489
01:07:39,200 --> 01:07:41,400
guy.
So that's how I ended up looking

1490
01:07:41,400 --> 01:07:43,640
for Chris.
And I figured if the guy was

1491
01:07:43,640 --> 01:07:47,800
brazen enough to sing at the top
of his lungs along with the band

1492
01:07:47,800 --> 01:07:51,400
that he came to see, then he's
probably not afraid to go out

1493
01:07:51,400 --> 01:07:53,240
there and do that in front of
anybody, right?

1494
01:07:53,520 --> 01:07:57,160
Yeah, and.
That's a great example, yeah.

1495
01:07:57,720 --> 01:08:00,800
History proved right.
I was, was good at spotting

1496
01:08:00,800 --> 01:08:03,040
talent.
I, you know, I wasn't the most

1497
01:08:03,040 --> 01:08:07,040
talented guitar player, but I
knew what I like to hear and I

1498
01:08:07,040 --> 01:08:09,640
knew what talent was.
You either have it or you don't.

1499
01:08:09,680 --> 01:08:11,840
You know, it's, it's one of
those things that it sounds

1500
01:08:11,840 --> 01:08:15,040
harsh, but you got to be honest
with people because you can't

1501
01:08:15,040 --> 01:08:17,120
put yourself in a position where
you're going to suck.

1502
01:08:18,560 --> 01:08:20,399
Mike And you're right.
And one of the things that

1503
01:08:21,319 --> 01:08:24,560
again, getting back to my
position in radio where I was

1504
01:08:25,120 --> 01:08:29,479
like a an offensive lineman on a
football team, I was, I, I did

1505
01:08:29,479 --> 01:08:31,640
same way for bands.
I I've said it over and over.

1506
01:08:31,640 --> 01:08:33,960
It's the people have said, oh,
Mark, you got to play in bands

1507
01:08:33,960 --> 01:08:36,760
and go look, I didn't let lack
of talent stop me from getting

1508
01:08:36,760 --> 01:08:38,640
up there.
Was I the best keyboard player

1509
01:08:38,640 --> 01:08:40,640
ever?
No, not by a long shot, dude.

1510
01:08:40,640 --> 01:08:43,640
I always cite myself as the
least talented person in the

1511
01:08:43,640 --> 01:08:45,359
band.
That may or may not be true, but

1512
01:08:45,359 --> 01:08:47,720
that's how I looked at it.
And that's how I, you know,

1513
01:08:47,800 --> 01:08:50,240
either got better or at least.
But you're not going to let it

1514
01:08:50,240 --> 01:08:52,000
stop you from.
But I'm going to go up there

1515
01:08:52,000 --> 01:08:54,160
anyway and I'm going to have a
blast and people are going to

1516
01:08:54,160 --> 01:08:55,040
think what they're going to
think.

1517
01:08:55,120 --> 01:08:58,439
I think I do remember one time I
we were playing at the Joe's

1518
01:08:58,439 --> 01:09:03,000
Grotto and we would start with
Mr. Crowley, you know, and that

1519
01:09:03,000 --> 01:09:04,120
starts.
That's my thing.

1520
01:09:04,120 --> 01:09:07,560
That was the keyboards.
We were going to do that, you

1521
01:09:08,319 --> 01:09:11,920
know, really wicked to Don Airy
played it originally anyway,

1522
01:09:12,080 --> 01:09:15,319
going to start with that.
But just before it, the guy blew

1523
01:09:16,279 --> 01:09:19,760
the fog everywhere.
So and then they turn the lights

1524
01:09:19,760 --> 01:09:21,600
on and, and fog with lights on
them.

1525
01:09:21,600 --> 01:09:24,399
It's like I can't see my keys.
I was like, and my guys are

1526
01:09:24,399 --> 01:09:26,080
going go, Mark, go.
They're looking at me.

1527
01:09:26,080 --> 01:09:29,720
I'm going, I I can't see, dude,
I can't, I have to hit my switch

1528
01:09:29,720 --> 01:09:33,479
because I had yeah, dude, it was
just like Spinal Tap, which by

1529
01:09:33,479 --> 01:09:35,279
the way, they're, they've got a
new movie coming out.

1530
01:09:35,279 --> 01:09:38,960
Can't wait to see it.
But yes, I'm sure someday we'll

1531
01:09:38,960 --> 01:09:41,600
have to do another one of these
and we'll talk about our Spinal

1532
01:09:41,600 --> 01:09:43,600
Tap moments because I did them
all.

1533
01:09:44,279 --> 01:09:46,800
That's awesome, man.
And we have two, you know, I

1534
01:09:47,560 --> 01:09:50,040
here, here's a good one.
My guitar got stolen.

1535
01:09:50,640 --> 01:09:54,080
I was working at printing
company and guy comes in, he's

1536
01:09:54,080 --> 01:09:57,040
like, man, he left your back
window down, it's raining

1537
01:09:57,040 --> 01:10:01,800
outside.
And he said your wallet, he left

1538
01:10:01,800 --> 01:10:03,800
your wallet in there.
And I can't believe it's still

1539
01:10:03,800 --> 01:10:05,680
there.
And I said my wallet's still

1540
01:10:05,680 --> 01:10:08,560
there because my guitar is gone.
I didn't even have to go look.

1541
01:10:08,560 --> 01:10:12,880
My guitar was also in the back
seat and it was so I've Long

1542
01:10:12,880 --> 01:10:15,520
story short, I bought one.
It had a floating tremelo on it,

1543
01:10:16,040 --> 01:10:19,720
and I was always used to having
multiple instruments, so I had

1544
01:10:19,720 --> 01:10:21,560
two guitars minimum at all
times.

1545
01:10:22,040 --> 01:10:24,720
Now I only have one.
We're in the middle of playing a

1546
01:10:24,720 --> 01:10:27,040
song.
I go to play the solo string

1547
01:10:27,040 --> 01:10:29,200
breaks.
I'm not even thinking as a

1548
01:10:29,200 --> 01:10:32,480
player.
The tension of a floating

1549
01:10:32,480 --> 01:10:34,760
tremelo also keeps the tuning
right.

1550
01:10:34,960 --> 01:10:37,040
So now my guitar is completely
out of tune.

1551
01:10:37,240 --> 01:10:38,480
We're right in the middle of the
song.

1552
01:10:38,480 --> 01:10:42,760
I don't have another instrument.
So I jump back behind my rig,

1553
01:10:42,760 --> 01:10:44,360
you know, and start changing my
string.

1554
01:10:44,360 --> 01:10:47,640
And these guys, they troopered
on for it took a while.

1555
01:10:47,640 --> 01:10:49,960
You know, how long it takes to
change a guitar string,

1556
01:10:50,320 --> 01:10:51,920
especially when you're under
pressure.

1557
01:10:52,080 --> 01:10:55,320
They never missed anything.
Chris crowd engaged.

1558
01:10:56,160 --> 01:11:00,480
And it was awesome.
You know, that was the level of

1559
01:11:00,480 --> 01:11:04,120
professionalism that I
understood in my own mind at

1560
01:11:04,120 --> 01:11:07,960
that moment in time how great
these guys really were.

1561
01:11:07,960 --> 01:11:10,960
I was like, man, you know, you
never know till you're there.

1562
01:11:10,960 --> 01:11:13,400
Are they, you know, are the
other members going to fold?

1563
01:11:13,680 --> 01:11:17,440
You know?
We have, like I was going to

1564
01:11:17,440 --> 01:11:20,040
say, we did a game once at the
Hard Rock Cafe when it was on

1565
01:11:20,040 --> 01:11:22,800
Camelback here in Phoenix,
Camelback Road, 20, 4th St. and

1566
01:11:22,800 --> 01:11:25,760
we were opening up for KISS
Army, the actually officially

1567
01:11:25,760 --> 01:11:29,280
sanctioned KISS Army.
Good guys, talented musicians.

1568
01:11:30,080 --> 01:11:32,840
But while we're playing, so the
bass player who is next to me,

1569
01:11:33,440 --> 01:11:35,280
something happened to his bass.
Anthony's looking, man.

1570
01:11:35,280 --> 01:11:37,320
I got nothing.
So he's going, he's going to

1571
01:11:37,320 --> 01:11:40,000
take it, take it.
So I switched my bottom keys to

1572
01:11:40,000 --> 01:11:42,360
the bass sound.
And so I had to play his bass

1573
01:11:42,360 --> 01:11:44,080
for I keep looking.
I'm like, dude, you're going to

1574
01:11:44,080 --> 01:11:46,600
take this shit back over because
I got my own shit to worry

1575
01:11:46,600 --> 01:11:49,480
about.
Yeah, but that's where I met my

1576
01:11:49,480 --> 01:11:54,880
wife too, at that gig.
Let's let's, let's talk on touch

1577
01:11:54,920 --> 01:11:58,960
on Jackie because Jackie's a
cool human, so she's very into

1578
01:11:58,960 --> 01:12:01,960
MC Cobb.
My wife is a monster, a

1579
01:12:01,960 --> 01:12:06,000
universal monster fan.
She likes old bloody makeup

1580
01:12:06,000 --> 01:12:07,920
effects.
Not the new gory, super gory

1581
01:12:07,920 --> 01:12:11,080
stuff, but Frankenstein,
Dracula, so cool creature.

1582
01:12:11,240 --> 01:12:14,200
So she's got a large collection
of of all kinds of we have

1583
01:12:14,200 --> 01:12:17,960
life-size Frankenstein's and
creatures from the Black Lagoon

1584
01:12:17,960 --> 01:12:19,440
and so on and so forth.
And also.

1585
01:12:19,600 --> 01:12:23,440
Stuff too, right?
So she likes the old school and

1586
01:12:23,440 --> 01:12:27,040
that's why we got along because
when I met her, you know, she

1587
01:12:27,040 --> 01:12:29,440
was hesitant to let me come into
her apartment, probably for

1588
01:12:29,440 --> 01:12:33,960
various reasons, but but one of
them was because she did on the

1589
01:12:33,960 --> 01:12:35,520
side.
She does bloody makeup, special

1590
01:12:35,520 --> 01:12:38,400
effects, did a bunch of
independent movies and stuff

1591
01:12:38,400 --> 01:12:39,920
where she would put blood on
your face.

1592
01:12:40,200 --> 01:12:42,560
So we have in the other room
next to me here, we have fake

1593
01:12:42,560 --> 01:12:46,280
limbs, fakes arm, fake legs.
We have, you know, mask

1594
01:12:46,280 --> 01:12:49,000
prosthetics that you can put on
and paint on, make it look like,

1595
01:12:49,400 --> 01:12:50,480
you know, somebody's been
injured.

1596
01:12:50,480 --> 01:12:53,040
Yes, she, she, she dropped some
of her stuff on Facebook and

1597
01:12:53,040 --> 01:12:56,800
then it's, and because I was in
theater then I was, I, I, when I

1598
01:12:56,800 --> 01:12:59,120
got into acting, I was like, OK,
I'm going to do all the things.

1599
01:12:59,120 --> 01:13:01,600
So I'm, I know how to do runs
lights, I know how to run sound.

1600
01:13:01,600 --> 01:13:04,760
I know how to do the theatrical
stage makeup, which is different

1601
01:13:04,760 --> 01:13:07,640
than just regular makeup.
So I, you know, been there, done

1602
01:13:07,640 --> 01:13:09,160
all that stuff.
So whenever she drops something

1603
01:13:09,160 --> 01:13:11,200
every now and then with her, her
makeup stuff, I'm like, Oh yeah,

1604
01:13:11,200 --> 01:13:12,560
it takes me back.
I can't remember that.

1605
01:13:12,560 --> 01:13:15,440
I remember doing that and these
things, you know, like you had

1606
01:13:15,440 --> 01:13:18,000
to make bloody scars and you
had, we had, we had this one

1607
01:13:18,000 --> 01:13:20,120
thing one time we had to use
something that's not normally

1608
01:13:20,120 --> 01:13:22,800
used for makeup.
And if you remember the movie

1609
01:13:22,800 --> 01:13:26,960
Hellraiser and Pinhead.
So I took toothpicks and cut

1610
01:13:26,960 --> 01:13:30,680
them in half and I, I drew the
outline on my head because I

1611
01:13:30,680 --> 01:13:33,560
had, my head was shaved by then
and used Ridgid collodion to

1612
01:13:33,560 --> 01:13:36,000
glue all the toothpicks on my
head, like all the way around

1613
01:13:36,000 --> 01:13:38,360
with the makeup and the bloody.
And I made my eyes look kind of

1614
01:13:38,360 --> 01:13:39,840
bloody.
And then I had a blood capsule

1615
01:13:39,840 --> 01:13:41,880
because we had to take pictures
of it to be graded on.

1616
01:13:42,240 --> 01:13:47,120
So I was doing this.
Your normal look right.

1617
01:13:47,160 --> 01:13:48,400
Exactly.
Blood dripping out.

1618
01:13:49,040 --> 01:13:51,400
But those are the kind of cool
things that you don't think

1619
01:13:51,400 --> 01:13:52,960
about.
And then when Jackie posts that

1620
01:13:52,960 --> 01:13:54,480
kind of stuff, Oh yeah, I
remember doing those things.

1621
01:13:54,720 --> 01:13:56,560
Well here, that's another good
story.

1622
01:13:56,560 --> 01:13:59,800
At that moment in time when he
shaved his head, which was

1623
01:13:59,800 --> 01:14:03,880
completely socially unacceptable
at the time, he went from having

1624
01:14:03,880 --> 01:14:06,440
hair at one band practice and
the next band practice.

1625
01:14:06,440 --> 01:14:09,760
This fucker just shows up all
casual like hey you guys ready

1626
01:14:09,760 --> 01:14:14,040
to go and.
But that wasn't what was your

1627
01:14:14,080 --> 01:14:16,840
shaving his head yet?
He wasn't Rob Helford still was

1628
01:14:16,840 --> 01:14:19,680
trying to hang on to the
remnants of the once great

1629
01:14:19,680 --> 01:14:21,880
symbolization, as George
Costanza would say.

1630
01:14:22,160 --> 01:14:24,440
That's right.
Yeah, that was another thing

1631
01:14:24,440 --> 01:14:27,560
that people really keyed in on
at the time because that was a

1632
01:14:27,560 --> 01:14:31,240
striking look.
You know, yeah, Nobody was done.

1633
01:14:31,240 --> 01:14:35,040
And the funny part about that is
I had a roommate, a black

1634
01:14:35,040 --> 01:14:38,480
roommate who was very much into
Louis Farrakhan, right And had

1635
01:14:39,440 --> 01:14:41,240
right.
So he would, we would go places

1636
01:14:41,240 --> 01:14:47,600
and I had a big lifted 1992 Ford
F-150 XLT blue truck with an

1637
01:14:47,600 --> 01:14:49,960
American flag and a, an
international flag on the

1638
01:14:49,960 --> 01:14:52,280
window.
So he and I would get that thing

1639
01:14:52,280 --> 01:14:53,680
and go play.
So we, I remember going to

1640
01:14:53,680 --> 01:14:56,120
Fiesta Mall when it was still
here and we're walking through

1641
01:14:56,120 --> 01:14:58,160
the mall.
And so I'm ignorant, right?

1642
01:14:58,160 --> 01:15:01,000
Because I'm, I'm a Skinhead
looking guy now I have a black

1643
01:15:01,000 --> 01:15:04,560
and red checkered flannel on and
Doc Martins with blue jeans.

1644
01:15:05,320 --> 01:15:08,920
Courtney's next to me with the,
with the Farrakhan turbine hat

1645
01:15:08,920 --> 01:15:10,920
thing and like some shroud
thing.

1646
01:15:11,240 --> 01:15:13,000
And we're casually walking
through the mall.

1647
01:15:13,400 --> 01:15:16,560
So we would go into the corner
of 1 store and I started

1648
01:15:16,560 --> 01:15:18,880
noticing people would go out the
other side of that store because

1649
01:15:18,880 --> 01:15:23,240
what the fuck is this?
Like how is this dynamic and how

1650
01:15:23,240 --> 01:15:25,280
does it work?
Well, that was another Spinal

1651
01:15:25,280 --> 01:15:28,560
Tap moment for us because right
after you did that we got booked

1652
01:15:28,560 --> 01:15:31,600
with the Skinhead lineup, not
just one Skinhead band.

1653
01:15:31,880 --> 01:15:36,080
We were the only like non
Skinhead band on the whole

1654
01:15:36,080 --> 01:15:38,880
lineup.
And if it had not been for him

1655
01:15:38,880 --> 01:15:41,960
being a big dude and my drummer
being crazy, we probably would

1656
01:15:41,960 --> 01:15:44,560
have got our ass kicked.
Because that was the night that

1657
01:15:44,560 --> 01:15:46,880
I learned those people hate
everybody, not just black

1658
01:15:46,880 --> 01:15:47,520
people.
That's right.

1659
01:15:48,080 --> 01:15:49,840
They hate everybody that's not
like them.

1660
01:15:50,400 --> 01:15:52,680
They're very and and.
Again, it was just it was the

1661
01:15:52,760 --> 01:15:55,000
reason behind it, Mark is my
bald cap RIP and dress

1662
01:15:55,000 --> 01:15:56,800
rehearsal.
And back then there was no

1663
01:15:56,800 --> 01:15:58,800
Amazon.
So it's like, OK, Chris, we got

1664
01:15:58,800 --> 01:16:01,200
two weeks to get the bald cap
because they come from New York

1665
01:16:02,280 --> 01:16:05,080
or you just do it with hair.
And I was playing this Butler in

1666
01:16:05,760 --> 01:16:09,240
a play called Bo Jest.
And it was this weird little, I

1667
01:16:09,240 --> 01:16:11,600
don't know, character that the
director had me develop.

1668
01:16:12,480 --> 01:16:13,880
And I was like, fuck it, I'll
just shave my head.

1669
01:16:13,880 --> 01:16:15,280
It's just hair.
I'll grow it back.

1670
01:16:16,080 --> 01:16:19,480
And it just took because I have
the perfect head for being bald

1671
01:16:19,480 --> 01:16:22,480
and you know, there you go.
I would cite that as an example

1672
01:16:22,480 --> 01:16:25,560
of how committed this guy is to
whatever role he's playing in

1673
01:16:25,560 --> 01:16:26,960
life.
You know, it doesn't matter what

1674
01:16:26,960 --> 01:16:29,520
he's doing, but hey, whatever
needs to be done, I'm going to

1675
01:16:29,520 --> 01:16:31,040
do it.
When the fun thing too, when the

1676
01:16:31,040 --> 01:16:34,440
when the review came out after
the opening night, I had a whole

1677
01:16:34,440 --> 01:16:36,880
paragraph and I just literally
had two lines.

1678
01:16:36,880 --> 01:16:39,920
I came out on the stage and I
and I said this when this weird

1679
01:16:39,920 --> 01:16:42,760
voice, Mr. Undershaft, they're
here waiting for you.

1680
01:16:43,440 --> 01:16:44,960
And then I walked back off the
stage.

1681
01:16:45,480 --> 01:16:49,400
But that look and that delivery
and how my walk was because I

1682
01:16:49,400 --> 01:16:51,040
kind of did a weird little
Penguin walk.

1683
01:16:51,960 --> 01:16:54,800
That was a paragraph worth in in
the review, which I was like,

1684
01:16:54,800 --> 01:16:57,120
OK, that's cool.
And character acting by Chris

1685
01:16:57,120 --> 01:16:58,920
Dunham stood out as a memorable
scene.

1686
01:16:58,920 --> 01:17:00,880
Blah blah blah like.
Not fun.

1687
01:17:00,920 --> 01:17:04,280
You know, like that we've all
done accomplished things, but

1688
01:17:04,440 --> 01:17:06,960
we'll pull out these little
weird moments like, yes, I know.

1689
01:17:06,960 --> 01:17:09,080
I that's how I am.
I know I did this.

1690
01:17:09,120 --> 01:17:11,200
Yeah, but I was kidding.
But then they elected me to be

1691
01:17:11,200 --> 01:17:12,760
an officer in the beer cake
collecting.

1692
01:17:12,760 --> 01:17:15,560
That's awesome, dude.
So, so, you know, I was on the

1693
01:17:15,560 --> 01:17:17,880
radio, but but you know, it was
really cool.

1694
01:17:18,120 --> 01:17:20,680
I've got these really weird
people are going you're, you're

1695
01:17:20,680 --> 01:17:22,800
nuts, dude.
That's what makes you a genuine

1696
01:17:22,800 --> 01:17:24,720
human being.
Exactly.

1697
01:17:24,720 --> 01:17:27,600
So how many people are in in the
Arizona Beer Can Collecting

1698
01:17:27,600 --> 01:17:31,080
Club?
We have about 100 here, 150

1699
01:17:31,080 --> 01:17:34,520
maybe in Arizona.
There's about 35,000 of us

1700
01:17:34,520 --> 01:17:35,720
nationwide.
Wow.

1701
01:17:36,160 --> 01:17:39,040
But it's it's think of it more
as brew Rihanna.

1702
01:17:39,040 --> 01:17:42,400
So one of my best friends, he
collects openers, only openers

1703
01:17:42,440 --> 01:17:44,680
and there's maybe 500 different
openers.

1704
01:17:45,680 --> 01:17:49,160
I've got another good buddy who
has a giant warehouse and he's

1705
01:17:49,160 --> 01:17:52,480
got about 200 neon beer signs
full size from bars.

1706
01:17:52,920 --> 01:17:55,080
Like, you know when you walk in
a bar and there's always neon

1707
01:17:55,080 --> 01:17:55,720
beer signs?
Sure.

1708
01:17:55,760 --> 01:17:58,240
Yeah, that's what he collects.
He's only got a few cans.

1709
01:17:58,600 --> 01:18:00,640
My thing is cans.
So it's a brewery.

1710
01:18:01,040 --> 01:18:02,320
So it's a brewery thing like you
just said?

1711
01:18:02,320 --> 01:18:04,840
Brewery thing so.
It's not just beer, it's

1712
01:18:04,840 --> 01:18:07,600
everything.
We got a buddy who created a map

1713
01:18:07,600 --> 01:18:10,160
of the United States.
It's it's bigger than I can show

1714
01:18:10,160 --> 01:18:13,600
you on here, but it's probably
maybe 4 feet wide, 3 feet tall.

1715
01:18:13,880 --> 01:18:18,800
And it's a United States map and
it's made with beer caps with

1716
01:18:18,880 --> 01:18:22,880
each beer cap is from the state
or right in that proximity.

1717
01:18:23,360 --> 01:18:25,720
So when you look at it, you go,
oh, no shit, there's Rolling

1718
01:18:25,720 --> 01:18:27,440
Rock from right in the middle of
Pennsylvania.

1719
01:18:27,880 --> 01:18:30,680
And so some of all of us are.
We're all crazy in our different

1720
01:18:30,680 --> 01:18:32,000
ways.
He also happens to be our bass

1721
01:18:32,000 --> 01:18:35,280
player, which is why we were
talking at the beer camp thing.

1722
01:18:35,280 --> 01:18:37,040
And, you know, say, Mark, you're
a musician, aren't you?

1723
01:18:37,040 --> 01:18:40,440
I go, I stab at the keys.
I don't know if I qualify as a

1724
01:18:40,440 --> 01:18:43,440
musician, but I don't let lack
of talent stop stop me from

1725
01:18:43,440 --> 01:18:45,320
getting up on stage.
And he said I play bass.

1726
01:18:45,320 --> 01:18:46,840
And so anyway, he joined our
band.

1727
01:18:47,240 --> 01:18:49,880
There you go.
So do you have you ever like,

1728
01:18:50,240 --> 01:18:52,920
experimented with writing your
own songs as a musician?

1729
01:18:53,480 --> 01:18:59,400
I did terrible at lyrics, pretty
good at writing song parts

1730
01:18:59,440 --> 01:19:02,000
because I was a keyboard player.
And I'll say it to you this way,

1731
01:19:02,000 --> 01:19:04,680
Mike, the advantage I had is a
keyboard player.

1732
01:19:04,680 --> 01:19:07,760
I have Alesis products.
I have Alesis, Alesis QS 6,

1733
01:19:07,760 --> 01:19:09,760
Alesis QS 8.
Love those.

1734
01:19:10,760 --> 01:19:12,720
Quadriverb.
Yeah, I've got a Quadriverb as

1735
01:19:12,720 --> 01:19:14,640
well.
Well, then you know the sounds

1736
01:19:14,640 --> 01:19:16,840
that are built in there.
You could play a couple of notes

1737
01:19:16,840 --> 01:19:19,360
and go on whatever sound you've
picked.

1738
01:19:19,680 --> 01:19:23,200
You go, Dang, I hear something.
So that's how I would come up

1739
01:19:23,200 --> 01:19:25,520
with parts and then present them
to the guys.

1740
01:19:26,840 --> 01:19:29,720
IA bunch of original songs.
Back when the Internet was just

1741
01:19:29,720 --> 01:19:31,680
starting to be a thing.
One of the things I have hanging

1742
01:19:31,680 --> 01:19:34,760
up on my band room walls, a
check written out to me for

1743
01:19:34,760 --> 01:19:38,600
$0.27 because I got paid because
somebody bought my song on the

1744
01:19:38,600 --> 01:19:41,040
Internet.
I still haven't cashed and

1745
01:19:41,040 --> 01:19:43,640
probably couldn't, but but it's
from way back when the Internet

1746
01:19:43,640 --> 01:19:45,800
started because I put up on one
of those sites and somebody

1747
01:19:45,800 --> 01:19:48,960
downloaded it and I know I got
this 27 cent check in the mail.

1748
01:19:48,960 --> 01:19:52,120
I was like, F yeah, that's why I
say it's like, yeah, I did this

1749
01:19:52,120 --> 01:19:55,800
and and about presidents and did
shit like that and open up, open

1750
01:19:55,800 --> 01:19:58,920
up for Bon Jovi.
But look, I got $0.27 for the a

1751
01:19:58,960 --> 01:20:00,280
song that I put up on the
Internet.

1752
01:20:00,640 --> 01:20:03,600
Well, it's kind of cool to be on
like like the last Ben is in

1753
01:20:03,600 --> 01:20:06,520
we're on I we're on the, you
know, iTunes and whatever.

1754
01:20:06,800 --> 01:20:09,480
But it's kind of cool because
not many people can say hey.

1755
01:20:09,760 --> 01:20:11,520
That's right, right it is.
That's right.

1756
01:20:11,520 --> 01:20:13,800
You know, Yeah.
Yeah, we're all in a rarefied

1757
01:20:13,800 --> 01:20:16,520
group and that we've all been
published artists at one time in

1758
01:20:16,520 --> 01:20:17,320
our lives.
Right.

1759
01:20:17,320 --> 01:20:19,880
Which is fun, you know.
Well, that's why we could say to

1760
01:20:19,880 --> 01:20:22,280
people what I, you know, we
talked at the beginning here how

1761
01:20:22,280 --> 01:20:25,960
I consult podcasters and I run
into them all the time, several

1762
01:20:25,960 --> 01:20:28,160
a day, usually I've got some
meetings lined up later.

1763
01:20:28,520 --> 01:20:30,960
And usually it's like, I'll go,
OK, what what are you talking

1764
01:20:30,960 --> 01:20:33,200
about here, dude?
Is, is this your hobby or are

1765
01:20:33,200 --> 01:20:36,200
you going to brand yourself?
Because if you got a hobby, then

1766
01:20:36,200 --> 01:20:38,560
I'll tell you, you know what,
just do a Zoom call with your

1767
01:20:38,560 --> 01:20:41,760
friend, put it up on YouTube.
Boom, you got a podcast, right?

1768
01:20:42,000 --> 01:20:44,040
If you're going to rebrand
yourself, if this is going to

1769
01:20:44,040 --> 01:20:47,480
become you, then we can talk and
we'll start to kind of dial in

1770
01:20:47,480 --> 01:20:50,320
is like who's your support team?
What are you going to do about

1771
01:20:50,320 --> 01:20:51,840
show prep?
Who's your target audience?

1772
01:20:51,840 --> 01:20:53,480
We start going through all those
questions.

1773
01:20:54,080 --> 01:20:55,360
You're talking to my support
team.

1774
01:20:55,600 --> 01:20:57,960
Yeah, he he does do all that
because when I went and and

1775
01:20:57,960 --> 01:21:01,160
visited market at, at what's it
called again, Worldwide Studios,

1776
01:21:01,280 --> 01:21:04,120
Star Worldwide Studios, Star
Worldwide Studios, when I went,

1777
01:21:04,120 --> 01:21:06,320
he invited me down to take a
look and stuff, which is really

1778
01:21:06,320 --> 01:21:07,680
cool.
Met some people that were there.

1779
01:21:08,120 --> 01:21:09,440
Yeah, Mike, you got to come by
too, dude.

1780
01:21:09,840 --> 01:21:10,400
It's.
Cool.

1781
01:21:10,640 --> 01:21:12,320
He lives.
He lives in Pontiac, IL.

1782
01:21:12,400 --> 01:21:13,120
That's our.
Problem.

1783
01:21:13,120 --> 01:21:13,840
No shit.
Really.

1784
01:21:13,880 --> 01:21:16,680
Yeah.
Yeah, I'm 1800 miles away, but I

1785
01:21:16,680 --> 01:21:18,520
will definitely come out there
and visit it at some point.

1786
01:21:18,520 --> 01:21:20,360
Well, next time you come out
here, it's like we'll all get

1787
01:21:20,360 --> 01:21:21,280
together.
Yeah, yeah, yeah.

1788
01:21:21,280 --> 01:21:23,360
It's the deal.
So, but yeah, so he does.

1789
01:21:23,360 --> 01:21:25,280
He does.
He's just because even though he

1790
01:21:25,280 --> 01:21:29,080
knew that, OK, you know, Chris
might have been into this like

1791
01:21:29,080 --> 01:21:31,960
he ran down the gamut, man.
He's like just drilled me.

1792
01:21:31,960 --> 01:21:33,760
I was like, why?
Right on.

1793
01:21:34,000 --> 01:21:35,760
But that's that's cool because
he's passionate.

1794
01:21:35,800 --> 01:21:37,800
That's what you want.
Because Mike, because you know a

1795
01:21:37,800 --> 01:21:39,440
lot of people, it's like, yeah,
I want to.

1796
01:21:39,440 --> 01:21:41,800
It would be like on radio, Mark,
I want to be on the radio.

1797
01:21:41,800 --> 01:21:43,120
It's like, do you?
Do you really?

1798
01:21:43,320 --> 01:21:44,080
I'll talk to you.
OK.

1799
01:21:44,080 --> 01:21:46,560
The first thing I want you to do
is going forward, I want you to

1800
01:21:46,560 --> 01:21:49,360
read everything out loud when
you're alone or when you're with

1801
01:21:49,360 --> 01:21:51,280
people.
I want when you read anything,

1802
01:21:51,440 --> 01:21:53,160
read it out loud.
Get good at that.

1803
01:21:53,160 --> 01:21:55,560
Get used to the sound of your
own voice to know how much

1804
01:21:55,560 --> 01:21:57,880
breath you have to learn how to
read ahead.

1805
01:21:57,880 --> 01:22:00,120
Sometimes you're, you know, and
then will the people do it?

1806
01:22:00,640 --> 01:22:04,280
I don't know, you know.
So I, I first thing I try to do

1807
01:22:04,280 --> 01:22:07,880
is depending on who it is an
example.

1808
01:22:07,880 --> 01:22:09,600
So I can't tell you how many
people would come into my

1809
01:22:09,600 --> 01:22:13,080
Phoenix office applying to be a
traffic reporter because I would

1810
01:22:13,120 --> 01:22:15,760
always be looking for new people
depending on their attitude.

1811
01:22:15,760 --> 01:22:17,760
The ones that with an attitude
that would sit down like they

1812
01:22:17,760 --> 01:22:20,000
thought they're pretty special,
I would go, all right, we're

1813
01:22:20,000 --> 01:22:22,680
going to play a little game.
You are live on the radio right

1814
01:22:22,680 --> 01:22:25,240
now Three How do you get to your
house?

1815
01:22:25,240 --> 01:22:26,560
How do I get to your house from
here?

1816
01:22:26,560 --> 01:22:28,960
321 go.
Right on.

1817
01:22:29,400 --> 01:22:31,560
You know, because it's like and
they go, well, wait, what do you

1818
01:22:31,560 --> 01:22:34,920
mean I go, dude, I said you were
alive, man Okay, let's try it

1819
01:22:34,920 --> 01:22:36,440
again.
How do I get to your house from

1820
01:22:36,440 --> 01:22:40,280
here?
32GO, you know and there's and I

1821
01:22:40,280 --> 01:22:42,120
do that because there's a lot of
correct answers.

1822
01:22:42,120 --> 01:22:45,080
One would be well, Mr. Jeffrey,
I would get up from this chair.

1823
01:22:45,080 --> 01:22:46,440
I would proceed through that
door.

1824
01:22:46,440 --> 01:22:48,680
I would go down the stair.
That's cool Or you could go

1825
01:22:48,960 --> 01:22:51,760
well, I'd get in my car and jump
on the two O 2 and go westbound

1826
01:22:51,760 --> 01:22:53,640
over.
That's cool too, but it was be

1827
01:22:53,640 --> 01:22:55,800
like, dude, can you be on the
spot?

1828
01:22:55,800 --> 01:22:56,880
Go.
Exactly.

1829
01:22:56,960 --> 01:22:57,880
Because there's no such thing
we.

1830
01:22:57,880 --> 01:23:02,000
Started until we started doing
this, I wouldn't even, I would

1831
01:23:02,000 --> 01:23:03,760
kind of have an idea what you're
talking about.

1832
01:23:03,760 --> 01:23:06,520
But he's done it to me a few
times where he's like, I got to

1833
01:23:06,520 --> 01:23:09,120
go fill in this.
You know, I understand what

1834
01:23:09,120 --> 01:23:11,320
you're talking about because
when you're put on the spot like

1835
01:23:11,320 --> 01:23:14,520
that, especially when you've
been covering a subject, it's

1836
01:23:14,520 --> 01:23:16,200
like, oh, yeah, what are we
going to talk about now?

1837
01:23:16,560 --> 01:23:19,720
Oh, hey.
Well, OK, so what's your, what's

1838
01:23:19,720 --> 01:23:21,720
your guys call to action in this
podcast?

1839
01:23:21,720 --> 01:23:23,520
Where are you sending people?
What do you want them to do?

1840
01:23:24,560 --> 01:23:27,520
We are looking for, we talk
about people, we talk about

1841
01:23:27,520 --> 01:23:28,720
addiction, we talk about
recovery.

1842
01:23:28,720 --> 01:23:30,200
That's our center point.
That's where we started the

1843
01:23:30,200 --> 01:23:31,880
focus because I'm over 20 years
sober.

1844
01:23:31,880 --> 01:23:33,960
Mike, whoops.
Mike has had his battles with

1845
01:23:34,000 --> 01:23:36,280
with substances as well.
So we're both clean and sober

1846
01:23:36,280 --> 01:23:38,960
from that aspect.
So we first started, it was more

1847
01:23:38,960 --> 01:23:41,720
just having conversations with
each other, kind of getting Mike

1848
01:23:41,720 --> 01:23:43,880
comfortable with this because
again, this was totally out of

1849
01:23:43,880 --> 01:23:47,360
his comfort zone.
As we've grown in doing this,

1850
01:23:47,360 --> 01:23:50,280
we've we've started collect
classic, started to collect gas

1851
01:23:50,280 --> 01:23:52,280
coming on the show and it's all
human nature stuff.

1852
01:23:52,280 --> 01:23:55,200
So we had, we had a gal on that
talked about being kidnapped,

1853
01:23:55,360 --> 01:23:57,880
you know, three different times
before the age of 21.

1854
01:23:58,160 --> 01:24:00,240
That was horrific.
And your survival stuff like

1855
01:24:00,240 --> 01:24:01,560
that.
We had somebody who was on the

1856
01:24:01,560 --> 01:24:03,720
show that actually smoked his
first joint when he was six

1857
01:24:03,720 --> 01:24:05,920
years old in San Francisco
because his parents were

1858
01:24:05,920 --> 01:24:08,920
hippies, right.
And then we have people like you

1859
01:24:08,920 --> 01:24:10,680
on that just have this fantastic
life.

1860
01:24:10,680 --> 01:24:11,960
I have so many coming on next
week.

1861
01:24:11,960 --> 01:24:14,280
That's a nurse, traveling nurse.
She does a lot of stuff, a lot

1862
01:24:14,280 --> 01:24:16,880
of good all over the world.
It's not Team Rubicon.

1863
01:24:16,880 --> 01:24:18,360
What's the other?
It's the other group of

1864
01:24:18,360 --> 01:24:21,000
traveling nurses that go to, you
know, help recovery, you know,

1865
01:24:21,000 --> 01:24:24,320
hurricane, stuff like that.
So it's more of a human interest

1866
01:24:24,320 --> 01:24:26,720
censored.
But it all kind of circles back

1867
01:24:26,720 --> 01:24:29,040
to just two really good friends
who've known each other for a

1868
01:24:29,040 --> 01:24:31,960
very long time, having
conversations that, that are

1869
01:24:31,960 --> 01:24:34,400
engaging, that real and raw and
relevant to what's going on in

1870
01:24:34,400 --> 01:24:35,760
the world.
Because we kind of cover

1871
01:24:35,760 --> 01:24:38,200
everything, which is, well, when
you came on, we started talking

1872
01:24:38,200 --> 01:24:39,160
about it.
You're like, we can talk about

1873
01:24:39,160 --> 01:24:39,960
it.
I'm like, we're just going to

1874
01:24:39,960 --> 01:24:41,240
shoot from the hip because
that's what we do.

1875
01:24:41,240 --> 01:24:44,520
It's it's just conversation.
It's, it's, it's learning from

1876
01:24:44,520 --> 01:24:48,200
people and sharing stories.
And kind of like when I did Good

1877
01:24:48,200 --> 01:24:50,160
News Arizona, it's like, let's
find some positive things to

1878
01:24:50,160 --> 01:24:52,520
talk about to make your day that
much better instead of focusing

1879
01:24:52,520 --> 01:24:54,160
on the, you know, the negative
Nelly stuff.

1880
01:24:54,440 --> 01:24:58,960
I guess I would say going
forward to, I would like to mix

1881
01:24:58,960 --> 01:25:02,720
in what people like about when
Chris and I do the show by

1882
01:25:02,720 --> 01:25:06,320
ourselves with, you know, trying
to find a balance between that

1883
01:25:06,440 --> 01:25:11,320
and having people like yourself
on who have lived their dream,

1884
01:25:11,320 --> 01:25:12,800
for lack of a better term,
right.

1885
01:25:12,840 --> 01:25:15,360
And people love.
I like where he said human

1886
01:25:15,360 --> 01:25:17,960
interest.
People like to hear somebody

1887
01:25:18,240 --> 01:25:20,280
that is passionate about what
they've done.

1888
01:25:20,480 --> 01:25:22,840
You couldn't see it, Chris.
And I saw it when he asked about

1889
01:25:22,840 --> 01:25:25,120
your beer can collection.
It was like somebody who

1890
01:25:25,120 --> 01:25:27,400
collects model trains, you know,
you just asked them, Hey, can

1891
01:25:27,400 --> 01:25:29,120
you show me your new Lionel?
Oh, yeah.

1892
01:25:29,120 --> 01:25:30,680
It doesn't matter if they're 80
years old.

1893
01:25:30,680 --> 01:25:33,160
They still get that little kid
at Christmas look.

1894
01:25:33,200 --> 01:25:37,040
Yep, that's detected.
What you want to hear about beer

1895
01:25:37,040 --> 01:25:38,480
cans?
Those are the.

1896
01:25:38,600 --> 01:25:40,520
Stories that I'm looking for,
for sure.

1897
01:25:40,520 --> 01:25:42,240
Exactly.
You know, I think people like

1898
01:25:42,240 --> 01:25:43,400
that.
Well, the reason I brought it

1899
01:25:43,400 --> 01:25:45,400
up, Mike, is and it's the
programmer in me.

1900
01:25:45,400 --> 01:25:48,920
It's like in the and the podcast
consultant is like, OK, cool.

1901
01:25:49,120 --> 01:25:52,240
So then you're going to send
them to your web page or to

1902
01:25:52,240 --> 01:25:55,480
your, your Instagram or your
Facebook and go, I want to hear

1903
01:25:55,480 --> 01:25:57,360
from you.
I'd love to hear your stories.

1904
01:25:57,360 --> 01:25:59,720
Tell us what you you like about
the show or what you'd like to

1905
01:25:59,720 --> 01:26:01,120
feature.
Maybe you have an idea for a

1906
01:26:01,120 --> 01:26:04,040
guest.
Hit me up at whatever.com or so

1907
01:26:04,040 --> 01:26:06,640
it's your call to action.
So Mike, your answer is when

1908
01:26:06,640 --> 01:26:09,480
Chris would go up and go get up
and say kill 3 minutes.

1909
01:26:09,480 --> 01:26:12,120
I'll be right back where you
immediately go into your call to

1910
01:26:12,120 --> 01:26:13,800
action.
Go with the good opportunity

1911
01:26:13,800 --> 01:26:16,480
here to.
Well, Chris is a way to We'll

1912
01:26:16,480 --> 01:26:19,520
encourage you to drop us a note.
We'd love to hear from you, love

1913
01:26:19,520 --> 01:26:22,200
to hear what's happened in your
life, and we'd love to interact

1914
01:26:22,200 --> 01:26:24,560
so you can find me on.
Facebook, because that's what

1915
01:26:24,560 --> 01:26:26,600
I've been doing for sure.
So yeah.

1916
01:26:27,200 --> 01:26:29,840
Actually so.
Yeah, we're involved in quite a

1917
01:26:29,840 --> 01:26:34,160
few podcast Facebook pages that
have helped generate guests and

1918
01:26:34,160 --> 01:26:36,280
things like that.
Because again, there's some

1919
01:26:36,280 --> 01:26:38,440
that'll be stuck in that box,
right?

1920
01:26:38,920 --> 01:26:42,200
If you're this type of person,
we want you on the show, but we

1921
01:26:42,200 --> 01:26:45,520
just open it up because again,
it it the end of the day, it's

1922
01:26:45,520 --> 01:26:47,840
just two, two really good
friends having conversations and

1923
01:26:47,840 --> 01:26:50,160
and we're in what I don't know,
16 and 17 countries now.

1924
01:26:50,160 --> 01:26:53,000
So we've. 17, yeah.
So we've grown organically.

1925
01:26:53,000 --> 01:26:55,560
We're not, we're not out there
paying placement and shit like

1926
01:26:55,560 --> 01:26:57,280
that.
Because it it to me, it means

1927
01:26:57,280 --> 01:26:59,120
more when you grow things
organically, word of mouth and

1928
01:26:59,120 --> 01:27:01,080
start getting referral.
Hey, let's go on this show, go

1929
01:27:01,080 --> 01:27:02,720
on that showing in the feedback
and the reviews.

1930
01:27:02,720 --> 01:27:05,320
We're trying to at the point now
where I'm going to start poking

1931
01:27:05,440 --> 01:27:07,880
guests and stuff to review us.
Like Mark, when we get done, go

1932
01:27:07,880 --> 01:27:10,400
to the Crystal Mike Show on
Facebook and give us a review.

1933
01:27:10,640 --> 01:27:12,280
There's your call to action.
Thank you.

1934
01:27:12,280 --> 01:27:15,040
That's what I was looking for,
call to action, which you should

1935
01:27:15,040 --> 01:27:18,920
say four or five times during
the show, but that's just me.

1936
01:27:19,160 --> 01:27:19,880
That's.
Just me.

1937
01:27:20,320 --> 01:27:22,880
That's the guy in me going, OK,
you guys do a good job.

1938
01:27:22,880 --> 01:27:25,640
I like that, but I need more
call to actions like you just

1939
01:27:25,640 --> 01:27:29,440
revealed your passion.
OK, so don't be afraid to point

1940
01:27:29,440 --> 01:27:33,080
out that passion and, and build
that into a 20 or 32nd message

1941
01:27:33,080 --> 01:27:36,000
where by the way, we want to
hear from people that you know,

1942
01:27:36,000 --> 01:27:37,760
to have some of the similar
beliefs as us.

1943
01:27:37,760 --> 01:27:39,640
And you can go here anyway, Mark
back to you.

1944
01:27:40,200 --> 01:27:42,640
Just work that shit and
naturally and organically, you

1945
01:27:42,640 --> 01:27:45,680
know, 3-4 times during the show
because you don't know what

1946
01:27:45,680 --> 01:27:48,000
sometimes people stop and start
your show and that sort of

1947
01:27:48,000 --> 01:27:50,400
stuff.
Don't be afraid to shamelessly

1948
01:27:50,400 --> 01:27:52,320
promote what you're doing.
You're doing a good job.

1949
01:27:52,440 --> 01:27:55,080
I don't, I don't do as good a
job at that on this as I did

1950
01:27:55,080 --> 01:27:57,920
when I was on Real Talk USA,
because it's not, it's not, it's

1951
01:27:57,920 --> 01:28:00,240
the format's not sitting in
front of me, you know, and the

1952
01:28:00,240 --> 01:28:02,800
way I used to do that and the
way that because I had to write

1953
01:28:02,800 --> 01:28:05,920
every show, so I had all my
breaks and you know, and this is

1954
01:28:05,920 --> 01:28:08,320
such a free filming thing, but
I'll make little sticky notes

1955
01:28:08,320 --> 01:28:09,960
and remind myself that, hey.
Right.

1956
01:28:10,320 --> 01:28:13,080
So you get 3 by 5 index cards.
You write in Sharpie and you

1957
01:28:13,080 --> 01:28:16,000
have that stuff laying down in
front of you because Chris,

1958
01:28:16,000 --> 01:28:18,160
you've been in radio stations
before and you'll see it.

1959
01:28:18,160 --> 01:28:20,960
Every radio station I've ever
been in has what you're supposed

1960
01:28:20,960 --> 01:28:24,040
to say somewhere on the wall in
the vision of the the DJ.

1961
01:28:24,360 --> 01:28:26,960
So we can go, it's hot hits
because you know, this week

1962
01:28:26,960 --> 01:28:29,200
we're hot hits.
Next week we're, you know, the

1963
01:28:29,200 --> 01:28:32,560
best hits because you get a new
program director going.

1964
01:28:32,880 --> 01:28:35,520
I have an idea.
You know, I'm the new program

1965
01:28:35,520 --> 01:28:37,120
director.
I can't leave things alone.

1966
01:28:37,120 --> 01:28:39,320
I have to mess with it.
Otherwise they'll wonder why

1967
01:28:39,320 --> 01:28:41,040
they hired me and I'm going to
screw everything up.

1968
01:28:41,240 --> 01:28:43,160
Yep, Yep.
No, that's good advice.

1969
01:28:43,160 --> 01:28:45,440
And and you're, you know,
there's nothing that I didn't

1970
01:28:45,440 --> 01:28:46,600
know.
You just need to snap me.

1971
01:28:46,640 --> 01:28:47,680
Smack me.
That's right, dude.

1972
01:28:48,040 --> 01:28:50,760
I appreciate that.
But you're doing a good job.

1973
01:28:50,760 --> 01:28:52,960
That's what I think.
That's what makes people like

1974
01:28:52,960 --> 01:28:57,200
him valuable is, you know, you
could be the most talented

1975
01:28:57,200 --> 01:29:00,320
musician in the world and people
say, why do you need a producer?

1976
01:29:00,960 --> 01:29:04,200
That interaction between the
three of us just proved why you

1977
01:29:04,200 --> 01:29:07,080
need somebody like that, because
you can have all the talent in

1978
01:29:07,080 --> 01:29:09,320
the world.
I'm in the same boat as you as a

1979
01:29:09,320 --> 01:29:12,320
songwriter, Mark.
I can come up with parts,

1980
01:29:12,560 --> 01:29:15,480
millions of parts.
I, I'm, I'm never ending for

1981
01:29:15,480 --> 01:29:17,760
ideas.
Putting them together was always

1982
01:29:17,760 --> 01:29:19,600
my problem.
That's where, you know, a

1983
01:29:19,600 --> 01:29:22,640
drummer comes in for a guitar
player or a keyboard player.

1984
01:29:23,240 --> 01:29:26,440
You need somebody to arrange
those thoughts in your head

1985
01:29:26,440 --> 01:29:28,360
together, tie them together.
Yep.

1986
01:29:30,040 --> 01:29:32,920
Absolutely.
All right, boys and girls.

1987
01:29:33,040 --> 01:29:34,240
Hey, this is the Chris and Mike
show.

1988
01:29:34,640 --> 01:29:35,920
Thank you, Mark Jeff for coming
on.

1989
01:29:35,920 --> 01:29:37,760
And hey, boys and girls, you
know, as you're sitting out

1990
01:29:37,760 --> 01:29:41,200
there in, in in Facebook land
and in Spotify land, go to go to

1991
01:29:41,200 --> 01:29:43,760
Facebook, find Chris and Mike
show and drop a review, make a

1992
01:29:43,760 --> 01:29:45,760
comment, tell us what you want
to hear and we'll we'll try to

1993
01:29:45,760 --> 01:29:47,960
wrap a show just around you.
Right.

1994
01:29:48,920 --> 01:29:50,280
Anything you want to say, Mark
and wrap up.

1995
01:29:50,960 --> 01:29:52,960
No, I think I keep on keeping on
it.

1996
01:29:52,960 --> 01:29:55,360
For those who are thinking I
might want to start a podcast,

1997
01:29:55,360 --> 01:29:59,360
my best advice, just start, even
if you just record, just get a

1998
01:29:59,360 --> 01:30:02,680
friend on a Zoom call.
Record the Zoom call and talk

1999
01:30:02,680 --> 01:30:04,760
about whatever it is that you're
interested in.

2000
01:30:04,760 --> 01:30:08,160
Make it 5-10 minutes, put it up
on your free YouTube channel.

2001
01:30:08,360 --> 01:30:11,000
There you go.
You started your show and just

2002
01:30:11,000 --> 01:30:14,120
do another one and another one
and you just stack those things

2003
01:30:14,120 --> 01:30:15,280
and pretty soon you're on your
way.

2004
01:30:15,280 --> 01:30:17,680
So just start.
That's what I would say.

2005
01:30:17,840 --> 01:30:21,000
Yeah, Mike, got anything to say?
I agree with what he said.

2006
01:30:21,000 --> 01:30:24,520
That's exactly what we did.
We just started and it was

2007
01:30:24,520 --> 01:30:27,880
painful in the beginning.
And it's progressively gotten

2008
01:30:27,880 --> 01:30:31,280
better through the feedback that
I hear from the people that are

2009
01:30:31,280 --> 01:30:34,560
listening to the show.
So obviously it's gotten better.

2010
01:30:34,880 --> 01:30:38,560
You're always too close to as as
an artist, but I truly

2011
01:30:38,560 --> 01:30:41,240
appreciate the feedback from
people, positive and negative.

2012
01:30:41,240 --> 01:30:43,800
I mean, we take constructive
criticism just as well as

2013
01:30:43,800 --> 01:30:46,080
anybody, so.
How many episodes in are you

2014
01:30:46,080 --> 01:30:48,760
guys?
This is like 90.

2015
01:30:49,000 --> 01:30:53,560
No, it's like. 96 oh 96 yeah,
OK. 96 OK, well, and I'll say

2016
01:30:53,560 --> 01:30:55,280
this and everybody's going to
hear it.

2017
01:30:55,280 --> 01:30:58,600
Episode 100 need to make it
special, guys.

2018
01:30:58,600 --> 01:30:59,680
Oh.
Absolutely, I've already thought

2019
01:31:00,480 --> 01:31:02,320
about that.
And so I'm saying that to

2020
01:31:02,320 --> 01:31:05,320
anybody who's listening, find a
reason your 50th episode, your

2021
01:31:05,320 --> 01:31:08,680
100th episode, play clips from
things past, reach out to prior

2022
01:31:08,680 --> 01:31:10,880
guests going, hey, by the way,
it was a blast.

2023
01:31:11,080 --> 01:31:13,720
And here's something that the
very few podcasters do,

2024
01:31:14,000 --> 01:31:16,320
constantly reach out to the
guests you've had on the past

2025
01:31:16,520 --> 01:31:18,600
and tell them it was, hey, once
again, we haven't talked for a

2026
01:31:18,600 --> 01:31:20,920
couple of months, but it was a
pleasure having you on the show.

2027
01:31:21,000 --> 01:31:23,600
Here's a link to the show.
Again, we're still getting buzz

2028
01:31:23,600 --> 01:31:25,920
about it.
So you you leverage the

2029
01:31:25,920 --> 01:31:29,640
notoriety of of your guests to
get more attention for

2030
01:31:29,640 --> 01:31:32,560
yourselves because you have to
do some shameless self

2031
01:31:32,560 --> 01:31:34,160
promotion.
Well, let me ask you this real

2032
01:31:34,160 --> 01:31:39,440
quick before we go.
I've kind of because he started

2033
01:31:39,440 --> 01:31:43,040
spearheading that.
Is it good to have like Chris as

2034
01:31:43,040 --> 01:31:46,560
the face of meeting that person
for the first time?

2035
01:31:46,560 --> 01:31:48,480
Is it good to have one person
doing that?

2036
01:31:49,240 --> 01:31:50,600
Yeah.
Well, one of you has to kind of

2037
01:31:50,600 --> 01:31:53,280
act as the quarterback in that
capacity, you know what I mean,

2038
01:31:53,640 --> 01:31:55,160
because.
I do a lot of the behind the

2039
01:31:55,160 --> 01:31:59,720
scenes editing and you know,
like he seems to have taken that

2040
01:31:59,720 --> 01:32:02,480
over and he's really good at it.
So like when I get an e-mail

2041
01:32:02,480 --> 01:32:06,400
through the Gmail for our
service or whatever, I just

2042
01:32:06,400 --> 01:32:09,320
forward it to him because he's
like a good front person.

2043
01:32:10,320 --> 01:32:12,880
Right, but, but so what's your
title in all this, Mike?

2044
01:32:12,880 --> 01:32:15,040
What's on your e-mail?
What's the title?

2045
01:32:15,040 --> 01:32:17,800
Is your e-mail set up?
Because like I'm at, I'm project

2046
01:32:17,800 --> 01:32:20,800
manager at * Worldwide Network
Studios because Dave goes, Mark,

2047
01:32:20,800 --> 01:32:23,720
pick out any title you want.
So what's your title?

2048
01:32:23,720 --> 01:32:27,320
Because the Chris and Mike show
20 What is it?

2049
01:32:27,320 --> 01:32:29,920
Chris and
mikeshow2024@gmail.com.

2050
01:32:30,280 --> 01:32:33,000
OK, But uh, your signature at
the bottom, what are you,

2051
01:32:33,000 --> 01:32:34,760
executive producer Mike or what
are you?

2052
01:32:34,760 --> 01:32:37,880
Yeah, the Co Host Co.
Host Co.

2053
01:32:38,120 --> 01:32:40,760
Host there you go put that on
the bottom and then all the

2054
01:32:40,760 --> 01:32:43,200
links, you know, because it's
another thing I tell people it's

2055
01:32:43,200 --> 01:32:47,520
like, so you want to CC Chris
and go, hey, so glad to hear

2056
01:32:47,520 --> 01:32:49,160
from you.
I'm going to connect you here

2057
01:32:49,160 --> 01:32:51,640
with Chris because he handles a
lot of the bookings of the

2058
01:32:51,640 --> 01:32:53,840
guests and such like that.
If you have any questions about

2059
01:32:53,840 --> 01:32:56,520
how the show operates or
computer issues and getting on

2060
01:32:56,520 --> 01:32:58,600
with our show, hit me up and
then.

2061
01:32:58,720 --> 01:33:00,240
You know my question for sure.
There you go.

2062
01:33:00,440 --> 01:33:03,280
And and just, you know, Mike
Mark text me at like 7:58 AM.

2063
01:33:03,280 --> 01:33:04,320
He's like, dude, where's the
link?

2064
01:33:06,320 --> 01:33:09,520
Like it's like 8:00 and a little
selfie meet a little man in drop

2065
01:33:09,520 --> 01:33:13,760
offline is school and like.
Dude, that's the programmer in

2066
01:33:13,760 --> 01:33:14,880
me.
It's like last minute.

2067
01:33:14,880 --> 01:33:16,960
Are you kidding?
You know, absolutely.

2068
01:33:16,960 --> 01:33:19,840
It's like, are we good What's up
and I knew that we we were a

2069
01:33:19,840 --> 01:33:22,720
phone call away and this isn't a
live show and keep in mind you

2070
01:33:22,720 --> 01:33:24,440
guys, I spent 40 years on live
radio.

2071
01:33:24,440 --> 01:33:29,240
There's, you know, 655959 has
meaning to me because straight

2072
01:33:29,240 --> 01:33:32,160
up at 6:00, shit's happening.
Well, that's another thing that

2073
01:33:32,160 --> 01:33:35,480
I would like him to concentrate
on because his YouTube channel

2074
01:33:35,480 --> 01:33:38,960
is out producing all of our
other channels by about four

2075
01:33:38,960 --> 01:33:41,760
times.
So he, I think he also needs to

2076
01:33:41,760 --> 01:33:45,840
figure out how to go to go live
on YouTube because he's the

2077
01:33:46,600 --> 01:33:48,920
owner, originator of that
Channel.

2078
01:33:48,920 --> 01:33:52,600
I can't do it, but I think we
would actually be well served to

2079
01:33:52,600 --> 01:33:55,800
go live to YouTube every week.
Yeah, we'll have to figure that

2080
01:33:55,800 --> 01:33:58,320
out.
Yeah, even if you go live real

2081
01:33:58,320 --> 01:34:00,800
quick on, hey, getting ready to
get on the show here.

2082
01:34:01,240 --> 01:34:03,800
It's the Chris and Mike show
Interesting topic coming up.

2083
01:34:03,920 --> 01:34:07,320
So join us wherever you're
telling to join us or I am going

2084
01:34:07,320 --> 01:34:09,160
to put a link on Facebook.
Oh, wait, got to go.

2085
01:34:09,160 --> 01:34:10,840
Here we go.
Do shit like that.

2086
01:34:11,000 --> 01:34:14,000
And you can record that in
advance because and you should

2087
01:34:14,000 --> 01:34:16,600
have five or six of those in
your phone ready to go anyway.

2088
01:34:16,600 --> 01:34:19,000
The Oh my God, we're coming up
on Showtime Here we go.

2089
01:34:19,240 --> 01:34:21,400
Have those ready to go so you
don't have to worry about it in

2090
01:34:21,400 --> 01:34:23,280
real time.
And then you put it out.

2091
01:34:23,280 --> 01:34:24,920
Nobody knows that.
You just, you know you were.

2092
01:34:24,920 --> 01:34:28,000
Calling it and I, I used to do
that Real Talk USA and I'd have

2093
01:34:28,000 --> 01:34:30,520
everything set up.
So when my show started Saturday

2094
01:34:30,520 --> 01:34:33,560
morning, I would start dropping
content as the show was going

2095
01:34:33,560 --> 01:34:37,000
on, which LED more people to
this listen to the show and LED

2096
01:34:37,000 --> 01:34:39,040
more people to the Facebook page
and the YouTube page and all

2097
01:34:39,040 --> 01:34:41,520
that kind of jazz.
So I, I've never looked at it

2098
01:34:41,800 --> 01:34:44,560
like radio, and maybe that's my
air.

2099
01:34:44,560 --> 01:34:47,240
I need to kind of focus on this
like it's radio because it's the

2100
01:34:47,240 --> 01:34:49,360
same concept, but it's just on a
computer.

2101
01:34:49,360 --> 01:34:50,560
Yeah, because.
Remember, you have a lot.

2102
01:34:50,720 --> 01:34:52,280
Of it.
Yeah, you have a lot of audio

2103
01:34:52,280 --> 01:34:55,200
listeners as well, I mean,
because people get distracted

2104
01:34:55,200 --> 01:34:58,600
and stuff like that.
So yeah, yeah, just make some

2105
01:34:58,600 --> 01:35:00,120
noise, dude.
And if you have any questions on

2106
01:35:00,120 --> 01:35:02,120
that, let me know.
Glad to glad to help you because

2107
01:35:02,120 --> 01:35:04,440
I have a whole look.
You guys can't see it.

2108
01:35:04,440 --> 01:35:06,960
Here is a checklist that I
devised.

2109
01:35:06,960 --> 01:35:09,960
This is like the first 30 things
that every podcaster should

2110
01:35:09,960 --> 01:35:13,160
think about, from support team
to show prep to target audience.

2111
01:35:13,160 --> 01:35:14,800
We talk about sponsors and
advertisers.

2112
01:35:15,040 --> 01:35:16,320
You want to sponsor an
advertiser?

2113
01:35:16,320 --> 01:35:17,960
Let's talk about the difference.
Sponsor.

2114
01:35:17,960 --> 01:35:19,640
Somebody believes in you,
advertisers, somebody who

2115
01:35:19,640 --> 01:35:21,840
doesn't give a shit who you are.
They want to know who your

2116
01:35:21,840 --> 01:35:23,840
audience is.
And then what's your unique

2117
01:35:23,840 --> 01:35:25,560
approach?
And then do you have little

2118
01:35:25,560 --> 01:35:27,640
benchmark segments?
You do where, hey, it's that

2119
01:35:27,640 --> 01:35:29,640
time of the week where we answer
your questions.

2120
01:35:29,640 --> 01:35:32,280
It's our book of the week, our
joke of the week or whatever.

2121
01:35:32,280 --> 01:35:34,640
And it's something that could be
pulled out into a segment that

2122
01:35:34,640 --> 01:35:37,120
could live by itself.
And maybe they take off like so

2123
01:35:37,120 --> 01:35:40,240
many other things like hot ones,
the guy who did that where he

2124
01:35:40,240 --> 01:35:44,240
was eating hot wings and with
celebrities as part of a larger

2125
01:35:44,240 --> 01:35:45,800
show.
But that hot wings thing took

2126
01:35:45,800 --> 01:35:48,320
off.
And so think about a benchmark

2127
01:35:48,320 --> 01:35:50,400
that you do every week.
That's that little 3 minute

2128
01:35:50,400 --> 01:35:52,920
segment that people TuneIn for.
Yeah, see, this is all shit I

2129
01:35:52,920 --> 01:35:55,120
did on the radio show.
This is all shit I did on A Good

2130
01:35:55,120 --> 01:35:57,280
News Arizona.
And then transcribe your show

2131
01:35:57,280 --> 01:35:59,840
into words, because there's a
lot of valuable words in this

2132
01:35:59,840 --> 01:36:02,520
conversation, and put it up on
your web page.

2133
01:36:02,520 --> 01:36:05,040
You know, it's good for people
that are into text and that

2134
01:36:05,040 --> 01:36:07,520
those words are searchable and
then put those words into

2135
01:36:07,520 --> 01:36:09,080
Spanish.
I can go on and on.

2136
01:36:09,080 --> 01:36:11,680
We can do another show.
We should do a show sometime on

2137
01:36:11,760 --> 01:36:13,640
folks who go, hey, I want to
start a podcast.

2138
01:36:13,640 --> 01:36:17,400
It's like, we'll do that.
Let's set it up and then we can

2139
01:36:17,400 --> 01:36:20,040
help some people because a lot
of people want to and they don't

2140
01:36:20,040 --> 01:36:21,640
know where to go.
And a lot of people won't give

2141
01:36:21,640 --> 01:36:23,760
them straight talk because
they're always charged trying to

2142
01:36:23,760 --> 01:36:25,080
charge them money for their.
Opinion.

2143
01:36:25,480 --> 01:36:27,360
So we'll have my people.
Reach out to your people, Mark,

2144
01:36:27,360 --> 01:36:29,200
and we'll get that set up.
We'll do it buddy all.

2145
01:36:29,440 --> 01:36:31,120
Right, this is Chris and Mike.
So thank you very much for

2146
01:36:31,120 --> 01:36:32,960
tuning in today.
Remember, if you're having a bad

2147
01:36:32,960 --> 01:36:35,400
day, don't let the bad days when
Somebody Loves You, somebody

2148
01:36:35,400 --> 01:36:36,920
needs you, somebody will miss
you if you're gone.

2149
01:36:36,920 --> 01:36:39,520
So reach out for help.
If it's not with me or Mike, go

2150
01:36:39,520 --> 01:36:42,560
online Google, you can find
support groups, NAAA, all that

2151
01:36:42,560 --> 01:36:44,840
kind of jazz.
So just remember, don't let the

2152
01:36:44,840 --> 01:36:47,320
bad days win because somebody
here loves you and you know.

2153
01:36:47,960 --> 01:36:49,560
There you have that.
Amen, brother.

2154
01:36:49,760 --> 01:36:51,600
Until next week, we'll talk to
you guys later.

2155
01:36:51,600 --> 01:36:52,720
Love you Mike.
Love you, Mark.

2156
01:36:52,920 --> 01:36:54,720
Love you to you brother.
Pleasure meeting you, Mark.

2157
01:36:55,680 --> 01:36:57,000
Yeah, Mark Jeffrey, ladies and
gentlemen.

2158
01:36:57,280 --> 01:36:59,680
Beer cans hit me up.
The living legend.

2159
01:36:59,880 --> 01:37:06,920
I know now I will be.
Clear.

2160
01:37:07,360 --> 01:37:08,680
We are clear.
All right.

2161
01:37:26,080 --> 01:37:33,280
This is the place where you will
go.

2162
01:37:34,320 --> 01:37:38,720
Feel the trail behind your eyes,
Feel yourself and meet yourself.

2163
01:37:40,840 --> 01:37:45,640
Take a moment, look at you and
see him fight the battle.

2164
01:37:45,640 --> 01:37:51,920
That's you boss will fight the
battle, but you boss will.

2165
01:37:53,120 --> 01:38:01,080
Who is this baby?
Oh yeah.

2166
01:39:06,150 --> 01:39:18,580
Come down here, we haven't
bounced out.

2167
01:39:18,660 --> 01:39:24,100
He didn't say.
He's fun fighting.

2168
01:39:24,180 --> 01:39:27,220
Wait for the dead we can.
Exposure out here.

2169
01:39:27,780 --> 01:39:33,340
But in the wind he went.
No creature we'll play in fire.

2170
01:39:34,120 --> 01:39:37,000
You could you put it on the
almighty day.

2171
01:39:38,320 --> 01:39:43,080
You got a dream.
Who in your life to keep our

2172
01:39:43,280 --> 01:39:49,480
soul in every man.
Take the trail behind your eyes.

2173
01:39:49,480 --> 01:39:51,600
Feel the soul.
Everyone.

2174
01:39:51,600 --> 01:39:59,080
You say now.
Yeah, yeah, yeah, yeah, yeah,

2175
01:40:00,640 --> 01:40:04,480
yeah.
Take a moment.

2176
01:40:04,480 --> 01:40:09,160
Listen to your fear.
Fight the battle into you more

2177
01:40:10,360 --> 01:40:37,820
clear.
You gotta, You gotta.

2178
01:40:38,500 --> 01:40:40,140
You gotta.
You gotta.

2179
01:40:40,220 --> 01:40:41,140
You gotta.